Panel - The future - Moderator Robert Scoble at CopenX, September 2016

We have a panel of great persons that some of them already talked about their experiences. We haven't even talked about artificial intelligence because there's a whole other field, a whole other conference just about AI and what's going on there. And we're creating a new god for these glasses. This god might be called Siri, might be called Cortana or Alexa. Alexa, tell me something about you, right? Alexa, show me where the best nightclubs are because we all have sensors on our hands now so it knows where the nightclub is that everybody's dancing at, right? It's an all-knowing god that we're building. It might not be that intelligent, actually, but most people can't tell the difference. But I hope some of you can tell the difference because Shafir Ahmed, you said yesterday to be on the panel instead of we had Linda Georgieri, very pleased with that. And Christensen, we had you talked about the Kantar and the UN decision leader 360 video. And have we the other people around? We're waiting for something. Can we use this? Have we more? I'll stop talking and questions, Robert, the stage is yours and if the people have any questions, I'm on the mic here. Okay, perfect. Are there any immediate questions that people want to ask? Because I'll start it out after they're on. Okay, we have a question up here and a question back there. Who's carrying around the microphone? You left. Where are you going, man? Right here and then back there after this question. Thank you. Great talk. You mentioned Tesla was working on their own thing as well. Can you say more about that? I don't know what they're working on, but they're hiring people in this field. And it makes sense. For this to be a successful product, it has to be a brand you want on your face. And HoloLens isn't calling it Windows or Microsoft. Really, it's HoloLens and they're building a new brand around this so that we will accept it on our face. We don't like Microsoft on our face. We've been talking at night the past couple of evenings. What if Elon Musk shipped a magic leap with every car, every Model 3 car? That would cost him maybe $500, $600 to do per car. But you wouldn't need to have a paper manual anymore. So you put on the glasses when you blow out a tire and you need to change the tire and it'll teach you how to change the tire. BMW and OGG did a demo where they showed that you can put cameras along the car and get rid of the car just the same way an F-35 fighter pilot, when they wear the augmented reality glasses in the jet, they don't see anything about the plane. They see through the plane and see the battlefield right underneath them and see an enemy plane flying right underneath them. Because there's cameras and sensors and you're seeing, the pilot told me, he says, I will see you and you can't see me. Because it's a stealth plane. So the F-16 that's flying right underneath him can't see the plane right on top of him because he can't sense it. And the F-35 can sense him because the F-16 is not stealth. That's going to come to our car. So if I was Elon Musk, I would be rethinking what is the user interface for the car? Why do I want a big monitor in the car that costs $1,000? Get rid of that. That's cost. Put the cost into the glasses. Have us wear the glasses, magically, for an Apple or a Tesla glass and then build new experiences for driving with the glasses. If you're in fog, I drive a lot and I live in Half Moon Bay and it's often foggy on my way home. It can have sensors on the front of the car that see through fog. Let me see that in the glasses. Mercedes has this with a little heads up display in the windshield. But that's stupid. It's first of all small. It's not very easy to see. And it's not all the way around. These sensors are going to be able to show you the world in a way that just is magical. And we haven't even started thinking that way. My friends in the auto industry are though. BMW and ODG already did this demo where they wore the augmented reality glasses and got rid of all the car so you can see your blind spot. You just look over here and you just see the road on the side. We can rethink automobiles. We can rethink a lot of things with these glasses. I think for the car industry or the automobile industry, I've done a couple of projects with major car companies. And what I've taken home from those experiences is that those companies are not yet that mature. They are about steel. That's where they're coming from. They're getting there very quickly though. Ford CEO four years ago told me no one would ever buy a self-driving car. And today they have three major buildings in Silicon Valley that's doing self-driving research. And they're demonstrating it now to journalists. And the Uber car started driving yesterday. This is an industry that is under pressure and under deep pressure when you meet with executives as I know you have. Basically they've become what Ford said about the customers. If you ask them what they want, they want a big faster horse. So they need to, and I think they're doing it now, change their thinking and perception about what they're doing. I think one thing that could be interesting here as well is that once we get those self-driving cars, we'll be spending a lot of time in that car doing nothing. So in there is a prime time to enjoy great VR or AR content. So Tesla might move into this to create entertainment so that you have something to do when you're going in that self-driving car. I actually experienced this myself a few weeks ago. I had a Tesla for a few days driving through Sweden on the autopilot. You're just sitting there feeling stupid. In a few years that might be a prime time place to push content. Two weeks ago I had dinner with Peter Norvig, the head of Google's R&D labs. And he said, do you know why we made the self-driving cars that you see in Mountain View, these little, smaller than a Volkswagen bug kind of car, and they don't go more than 25 miles an hour? And I said, no, why? And he said, we handed out 100 Lexuses to employees with all the self-driving technology. And we told them and had them sign a form when they got their car that you will be fired if you take your attention off the road and look at a phone or start doing something that isn't paying attention to the road. And there's a video camera in the car watching you full time along with some volumetric sensors and other sensors that are watching your behavior because we're trying to learn about you as a driver as well when you're faced with a panic stop or something like that. We want to understand you as a driver. Within three days, he told me every single employee broke the rule because the car already is so good at driving you around town that you get bored and you pull out your phone and start looking at your phone. So now think about having a Magic Leap or a HoloLens or whatever is going to come. And you have five virtual screens in front of you. Well, now you can start fixing your Amazon servers or you can watch CNN or you can watch a movie all the way around or you can play some VR or some Frisbee with your friends, right? Yeah, of course. I think it would be prime place where you do these kind of things. Yeah, sure. That's coming within seven years. The Uber car is driving. There's a human still there. Doing the Tesla autopilot thing was quite revealing because I was all excited to try out this technology and within five seconds I was bored and like, am I allowed to check my phone? No, I'm not. Am I? Am I not? No. So that will happen for sure. Next question back there. Who has the microphone? I need it all. Ah, okay. It's a cool conference. I learned a lot today. Thank you. Thank you. All the speakers. This is a question for Robert. You started your talk about how these different transformations always cost different industries to go down or lose? Big companies. Yeah, big companies. Who don't bet on the future, right? They bet. There's a lot of arrogance, particularly with programmers. I remember a team of programmers at my university back in 91 and I was showing them a Macintosh and saying, oh, this is the future of computers. Everybody's going to use mouse and Windows and GUIs. And he said, no, they're not. This is a stupid thing to do. And then this is a toy computer. Only idiots need Windows and Macs, right? There's a lot of arrogance. And this arrogance comes into companies and they bet against the future stupidly. Exactly. But I take it you're an NFL fan since that was also a big part of your presentation. I noticed that they call themselves for NFL next. So this might be a bit prerogative. Shouldn't it be NFL last or NFL the end? Because if they make such a... if virtual reality really gets this good, why would I watch a hundred year old sport instead of seeing something impossible, like a Quidditch match or intergalactic space fair sports? Drone racing. What? I think drone racing is going to be... Yeah, exactly. So why have billion dollars stadiums and so forth? Because we like athletic performance. And, you know, if I come back in five or ten years, the Warriors is going to be on the floor playing a game, right? And I can stretch it out until I'm on the court. And I'm going to be able to pause the game and walk, right, next to Stephen Curry as he's about to make a three point shot. Practice it a few times to see if I can make the shot. And then I can hit play and see if he makes the shot, right? We're going to experience life, not just sport, life differently in five to ten years. I think we're about to see deeper cultural change than we've seen since the 60s. The 60s, you know, electric guitars brought us rock and roll. The pill brought us the sexual revolution. The space race with the Russians or the war with the Russians brought us the internet, brought us going to the moon and brought us nylon, a bunch of other technology, or velcro and aluminum and all sorts of technologies, right, came out of that era. And it changed our culture deeply and our political systems were going through intense change and they're going through intense change today, right? Why is a supporter of Trump a Trump supporter? They're scared for the future of their jobs. You see it in the common area when people are talking about the Uber car. Why are they bringing these cars? These are bad. It's a debate we have to have and we have to convince people that we're going to have a future for people. It's really a scary time for humans because I've seen stuff like you showed in your talk. They have an MRI scanner in Israel that already is more accurate and faster and cheaper than a doctor who was trained for 30 years to understand cancers. The cancer doctors train the artificial intelligence to recognize cancer in an MRI scan. So now you're going to be in the MRI scan and it's going to be, oh, you don't have cancer. Thanks for coming in today. Sure. And there is going to be a major transformation of society. The big question here is, what are we going to do with people? Because a lot of people will have to leave their current job and there will potentially not be any need for all this manpower. So where are they going? Are they going to do industries or what? Bullshit. There's a company in Illinois, Agribol, that could not exist three years ago. They have 90 employees. They grow virtual crops. Explain that to your mom. Hey, mom, I just joined a little startup and they grow virtual crops. She's going to look at you and say, are you smoking some of the real stuff? But they take the data from the satellite, from the Doppler radio radar, from the Internet of Things devices we're building into farms. And it analyzes that data and it grows a virtual crop based on that data and then sells the data back to the farmer and says you need to put some fertilizer on your farm. It will grow better. Or don't grow cotton this year. It isn't going to be profitable. It has the price data feed from the government into the system as well. Grow corn. It's more profitable. And then the question then becomes, okay, so how do you get that message across to Trump's call base of voters? There are going to be millions of jobs in this mixed reality world and they're not all going to be these technical computer science jobs. They're going to be creating this virtual volumetric basketball game on the floor. Think about what that means. You have to have hundreds of cameras around a basketball stadium. You have to have huge cloud computing infrastructure. That 8i camera costs $25,000 right now for five minutes to capture George Takei in it because of the cloud computing that is needed to join the 40 cameras together to make a 3D volumetric display like we saw. We're going to create 10 times more jobs than TV has today just in standard things, things that many people around the world can do without having a highly technical degree. I'm not too worried. It's hard to sell this because people cannot get the future because they don't live in the future. It's something that people don't know. Of course they are scared. And we need to show them how this technology will work. Pokemon Go got people to exercise, millions of people, without them thinking it's exercise. If we can get people to exercise with a stupid little game that isn't even really good augmented reality, think about how we can change people's behavior using this technology and get them to do things for society. There's lots of things we can do for a long time other than driving a car. I think it's interesting. We're building more worlds and we're adding layers to this world. I don't think a lack of things to do or create will exist as we add more to the reality of experience. If we were sitting on a panel like this 20 years ago and some hippie in San Francisco would say, in the future we're going to have a festival in the desert where we have 60,000 people and we're going to take millions of dollars of art, brand new art that is mind-blowing art, and we're going to burn it. If you had said that 20 years ago, I would say, what are you smoking? And today that exists. And I think we're going to see permanent burning man's without burning the man because we're not going to be able to do that a decade from now because of global warming. We're going to burn the man in augmented reality and everybody's going to have glasses that are going to let us experience new things. I went to Disneyland in Shanghai and the Pirates of the Caribbean ride, first of all it's a magnetic induction motor traction system. It can turn, the car can turn, can go sideways, backwards, forwards. It's really a cool traction system. And they threw us in this 8K world, in this huge room, much bigger than this with other boats, and the screens were unbelievable, and the augmented reality was stunning. I'm still stunned two weeks later and I want to go back and experience it again. We are about to create a new creative class that is going to be immense. It'll take a few years. Robert, we have some questions from the audience. We have one here. Hi, so I come from financial software industry and portfolio management and these kind of things. So pretty boring space if you're a designer. And what I would like to ask is, your thoughts, all of your thoughts, also from medical area that you have, you're working with 3D objects and that's obviously easier to work with. But when you're dealing with large amount of data and analysis and statistics and these kind of things, how can you imagine the future work space or corporate landscape utilizing this? So do we need to go to the main glass tower in the most expensive area of town or could we work from our own space together with others and stuff like that? So your thoughts on that and how this can democratize financial investment industry? So, sorry. I have an answer for you. I have an answer. There's a company in Santa Cruz, California called Looker. Saw my sticker. Looker is the technology that Lyft and Uber and Twilio and Snapchat and many companies are using to run their business. And it's three pieces to this technology. One, it joins all the Hadoop and SQL databases that you have in a business. So if you have a click data on this server and you have financial transaction data on this server, it joins them together into a common pool where he then built a language so you can query the pool. And he has simplified the system to a level that anybody in the business can ask a business question. Like compare the sales of millennials in New York versus Milan, right? And you can see this in a 3D chart that gets put into Slack today. So I talked to the founder about mixed reality and started showing him some of these things that we're starting to see. What if you could put that on the table in front of you in a boardroom meeting? You could then walk around a 3D display of this data and see a new pattern that's just not physically possible to see today. And that's really close. You can do this on a 2D display today but 3D is gonna be much more effective in a boardroom meeting to defend your sales or whatever you're gonna need to defend, right? Anybody else have a question? I think in short, no, we don't have to go to a physical location to work in the future. I think also sort of the other discussion we had before. I think our definition of work is going to change. We're seeing this in Scandinavia, at least I don't know so much about the rest of the world that we are moving towards a society where you don't have a defined job description. People are becoming more and more self-dependent or small entrepreneurs. And I think that is going to accelerate that you're working when you want to work on what you might think of, create small projects and then move on to whatever you find interesting at that time. I think we're going to see a move towards that being defined as work much more than showing up at a specific physical location from nine to five. Yeah, I'd add a bit more to that. The medical side of things which you asked about is about data. We have so much data acquisition from patients with internet things, biosensors, whatever it is. That's how you manage that data going forward more smartly. So you look at a doctor's job, at the moment it's rather obsolete to a certain extent. You'll be smarter using the future. Robert mentioned earlier about scans. So for example, it will be scans themselves are very much an algorithm based idea. If you have chest X-ray, ABDO X-ray, you train a system in AI, it will give the diagnosis straight away 99% of the time accurately. The 1% chance you have to go to a radiologist, do clinical data to add to that equation. So the doctors themselves will be more remote now. Patients will be more in control of their data. They'll be working from home. You'll be sensing from home. So I don't see a patient, you ask yourself a question. Does a patient need to go to the hospital? Why is it? They don't. Most of the time it's remote monitoring of blood tests. It's going to be looking at the results from X-rays. I'd say for my clinic, 80% of it, it's a waste of time. Therefore, it's going to be more remote, less people in the hospital and they'll be used more smartly. Whether that means there'll be less people in the workplace, that I don't know. That's a question of manpower issues going forward. But the public is getting older and older. It's expanding population. Therefore, in hindsight, you may still require this amount of doctors, but in a different way. And that's where we have to be smart. This is quite interesting here as well. You mentioned, like, I think if we're seeing like virtual products right now, like stickers or Snapchat filters or whatever it might be, or coins that you buy in some game or whatever, if we think that is big now, I think these technologies will enable a virtual product economy that will be huge when physical objects instead become software. So, you know, when you're playing selfie tennis, you want to buy that new tennis racket to become a better selfie tennis player. That is just a small taste of what we'll see in the future where there'll be a whole kind of economy around the creation of these objects that goes into these worlds and experiences that are around. So that'll be huge for the financial industry as well in terms of value creation. Yeah, it's even worse. If you go to Sephora, a big cosmetic retailer around the world, I visit their R&D lab in San Francisco, and they have augmented reality makeup already in the app today. You can download the Sephora app and you aim the camera at your face, and you can see the virtual reality makeup on you, and then you can buy the same makeup, the physical makeup, and it's color matched. They made sure that when you try makeup on your face, that you can buy the actual product in the store. So we're joining the physical to the virtual. And I'm quite convinced I'm going to have to buy my wife $500 worth of virtual makeup so that she can look good to everybody who has a Magic Leap or a Tesla or whatever glass is coming. Yeah, and imagine in the future where your online persona today is an account and in the future, if there's one day some standard and your online persona is an avatar, people will pay good money for a new haircut or whatever. But I don't think that it's just the future. I think it's right now. Yeah. I had the experience in the spring this year to give presentations to different, should we call them labor unions or trade unions and so on. So one week I would give a presentation to farmers and the next week I would give it to hairdressers. I mean, I cannot really imagine two industries be far apart and they were really, really interested in VR. That's interesting. Yeah. Yeah, I'm buying it here. We have a lot of questions you had there. This is going back to what you mentioned, Robert, about all these new job titles that's going to be created in the future. Yeah. How do you see like schools going to be created or not created but how they're going to be the foundation of how we're going to teach our future children like my grandchildren, how are we because we're still based on the knowledge we haven't been growing up with all this so we're sort of limited already. But my grandchildren, they're going to be coming out of the womb and they're going to have this sense of exploration and curiosity. That's going to be miles from what I can come up with. How do we nurture that in the future? How do you see schools and universities being... You're doing it already. Yeah, it's going to change immeasurably. Already in, I think, in Japan and China, they're teaching young kids on VR. So they're taking teachers out of the system. And so what we're trying to do with our own work at the moment is a model of learning that will change. So when I talk about the continuum of paper, books, mobile, e-learning, AR, VR, it's just that continuum. We've got to figure out what's that going to look like in the future and the value of that type of education. That will happen as we go forward. I don't think it's any worse than what we've done already. It's probably the same, if not better. So what we're creating on our own app and in about three months' time it's all available to all of you is a way of immersing yourself for half an hour to 40 minutes. You'll watch the operation, the background, you'll pull up a box with the gauge control, hand controls, you'll play around with a bit, you'll see the background, ask some questions, you'll give you an answer, a score, and then constantly monitor how you're getting on, for example. You take it off, that's your learning all over. You go and do something else. So that's the type of learning that's going to change. Even at a young level, school kids are really immersed in this. They like it. It's been shown already in studies that the value of that is better than what they're doing at the moment. To some extent. That's the model I'm looking at. Going back, one of our things we do at the College of Surgeons, we've been around for about 500 years. Old college. Teaching anatomy and surgery. We're bashing it down next year to put a new 2020 project for three or four years' time. We had a discussion about anatomy, for example. And Robert showed you the wonderful stuff that Case Western are doing with the HoloLens. So we've said, look, get rid of cadavers. We don't want cadavers. They're expensive. They're difficult to get hold of. And you have to look after them. And they're not perfect in any shape or form. Let's have an empty room like this. And think about the future in five, 10 years. Have VR, AR, whatever. And then just develop it as we go along. But have no infrastructure in that room. That's awesome. We have one more here. Yeah. I'm just wondering, is all these experiences going to be created in silos? Or are we going to have a real metaverse? Of course, we're all dreaming about the metaverse from Snow Crash. But is that going to happen? I think it's interesting to see how we create content today. And it's very siloed. But as we go along, once you step into these social VR experiences, where with Oculus Touch, you create something together, or in a game where you do this game together, or whatever, for me, I can see that happening. That this is like, in some way, it's all about platforms. So there needs to be some sort of platform, a few platforms that dominate. Once that happens, as it has happened with mobile and the computing industry, which took 20 years or 10 years for these businesses to move into that, I can see something like that. And of course, that's what Google and Facebook are all aiming for. But I think there would be value in that. But there's also a challenge in that, in having one dominant platform. So I'll just go ahead and start with that. I think that's a very important point. I think that's a very important point. I think that's a very important point. I think that's a very important point. I think that's a very important point. I think that is quite far away. Or that we see some sort of standard. What I would like to see is something like HTML or HTTP for VR and AR, so that there is an open platform so that there is an open platform onto which any content creator can create something and work on it together. So the question is whether the industry can kind of create that together. You know there's one industry that really wants this, because Apple and Facebook are not going to distribute their product. Exactly. We're talking about adults. But that kind of needs to happen. It remains to be seen if we'll get the VHS versus Betamax moment of VR and AR. I think it's also important to remember what happened to remember what happened when we saw the internet and HTML when we saw the internet and HTML and maybe try to counteract some of these moves that we saw from the industry and trying to limit this. We had with the internet this one platform that was open for everyone to start out with and we've seen more and more of that being segregated into smaller and smaller compartments. I think we need to moving ahead we need to learn from what happened there and try to counteract that. Because I think this one platform is a great idea it has great potential but it's also very difficult to get to because we as people have a tendency to like to define what is mine and it needs to be open you don't want that to be owned by one entity. The real danger here is that it's going to be very restrictive if you just have one platform. I think the large quantity of developers would try to break free of those borders or whatever you want to call it. There's a company called Sketchfab where you can download or upload 3D objects and they're getting thousands per month and it's growing so it's a company I'm watching to see how fast this industry is growing and how much creative work but this is one of the ways we can share objects or holograms across platforms and across silos and we need more platforms like that that let us share between a Magic Leap and an Apple Glass and an Oculus or an Amazon Glass or a WeChat or whatever. This industry is innovating so fast that developers aren't able to do committee meetings with other companies they're just innovating and coming up with magical new things and throwing them to the market and see if they can make them popular. But that in itself can create the Beta Max it's a problem, right? That you will have competing formats and so on. And then in the end it will be the consumer that sort of determines what will succeed. Hi, my name is Nikolaj on a sort of more philosophical note I am by no means a Luddite but I'm curious about the panel's opinion on if one looks at the technological progression of these technologies how does it not end up in Lawn Mower Man, Kurtzweil, Singularity, Matrix, Wall-E, Land? I think if you look at how the technology is going to be developed and if you look at how generations are usually communicating with each other you usually have an action and then a reaction when you come to the next generation and I think while we're sort of on the on the emerging end of these technologies everything is going to be virtual all of this is moved towards the digital world I think we're probably going to see a next generation that has been growing up with all this is going to move towards physical things the more simple things I'm guessing I have a better answer than he did these Doppler radio headphones I have you put them in and it's better but what's funny is you take them out and it's also better and you put them in and it's better and you take them out and it's better and it's not intuitive it turns out our mind likes reality and it likes augmented reality and we're going to have experiences where glasses are not allowed there's already parties like this at South by Southwest I went to one called the Austin Underground and the invite said no cameras no social media and if you have your phone in your hand you're getting kicked out and they reinforced that several times before you were even allowed entrance to the party they had gambling they had alcohol they had all sorts of fun stuff we like reality we also like augmented and I think there's plenty of space for both if you talk to the CEOs of these various companies they have different philosophies on where the technology will be used for meta doesn't like the zombies coming out of the wall world meta doesn't like the zombies coming out of the wall world he doesn't think that's where he's going with it he doesn't think that's where he's going with it and he's a neuroscience and he's really deeply thinking about these issues and he's really deeply thinking about these issues it's going to be fun to watch I think we'll see a kind of VR fatigue or AR fatigue like people moving away from you know these worlds I hope so I hope that we're kind of human enough to keep our souls and minds to keep our souls and minds somewhat pure in this development but over a long period of time it's you know I can see that kind of wall-y future as well I can see that kind of wall-y future as well I just hope that we have enough of that in us to kind of not go that route yeah but I'll be that clever I mean look at the transition in the past 10 years with smartphones I mean 10 years ago you wouldn't imagine sitting around a table with your family sitting around a table with your family not having a conversation now today it's totally normal that the whole family sit and look at the individual smartphones so of course there's that danger but on the other hand the sort of more ecological people within technology the sort of more ecological people within technology they would like to see more that okay we are plugged in at some points in time and then we plug out and then we plug out I think the mobile phone got rid of boredom I think the mobile phone got rid of boredom because you know I used to stand in line at a grocery store and I'd be bored and now I have my phone I look at Facebook or Twitter or whatever the mixed reality world is going to get rid of ugliness so this wall over here I find it ugly I'm going to put Yosemite on that wall or whatever I want is there value in that boredom that's the question did you get ideas when you were bored in line that you will not get now because you're on Snapchat or whatever of course it's a huge shift in terms of how our minds will be activated throughout our lives is there a role for empty white space? There sure is right? I think we'll start seeing at some point like real reality experiences that will be a huge thing like I'm going to do some real reality this weekend people will be a little bit impressed can I just get back to one of the things you mentioned about I guess the question is are we in a position to reject something as it goes on at what point will we have enough and say we'll reject AR we're not having it as moral fibre or not who we are as human beings and I'd say from a medical side of things one of the things I've noticed is that tech companies are very keen on pushing their products their advances what tempers that is the clinician saying okay I'm with you on this journey but we'll control that path together if you don't do that and engage and collaborate which is the word I like to use then you'll find yourself going to that very path of one and other things so I think it has been an intimate relationship with the consumer and the tech provider almost to manage that much better okay I have a follow up question then we touched upon it just before imagination where do you see that going right now because my experience and also from other people that I've spoken to at this expo I see young people today not being sort of inspired or being imaginative to the same level that we've seen earlier you think that's true when you put them in a tilt brush I don't sense that at all I've seen the tilt brush thing as well and what I think is interesting when you have younger persons go into the world of Vive or whatever that is they are not as amazed sometimes as older people and I think it's because they have so much imagination that they live in this tilt brush world all the time so stepping into that maybe we can bring that to older people if they should bring up their own stuff yeah but it's hard to say but I've seen you know I had my sister's kids stay in the VR lab for a few days this summer and you know we have all the Vive games in the world and we're creating our own and there's just hololenses and everything you can imagine and one of the kids he's very creative both of them very creative but he spent four hours drawing a shark in tilt brush you know I gave him the world and he just wanted to create this underwater world that he just couldn't stop so I think it could be a boost to creativity as well as you know something that takes away so it's hard to measure there's also around the turn of the 19th century there was this movement called the Futurists who were probably sitting around at not conferences like this but meetings where they said everything new is really really good and the future is very bright then came two world wars and we don't know that much about this movement because they all went out and said this is great you know a lot of new things are going to be created during war and this might be us I'm just throwing it in there that we might be those who are only going to our own doers I meet people all the time who when I explain what Magic Leap does they say I'm out I'm not going to do that and I say you're wrong you're going to do it the same people said I won't use Facebook they're on Facebook today my step mom said stop looking at the phone at dinner table she does it today right the last question sorry we can make room if it's a short one let's see with this panel we're going to be talking about this till midnight I see you five guys being five representatives at the frontier of everything technological and on the other hand I see a mass audience to whom all this technology isn't part of their everyday life so how do you minimize the gap between all the first movies and all the mass audience out there the Chinese are going to bring it to everybody when I go to South Africa and I tour the slums everybody has a satellite dish on a house that has a dirt floor and electricity that they stole from somebody and a cell phone in their hand now they can't afford the data but there's lots of companies they play games to get a little bit more data and stuff like that Facebook is and Google is going to bring wireless to these people they're going to have a device on their face these are going to be very low cost devices the same way a Huawei phone I have a Huawei phone back there is cheaper and better than anything we've had in our past I don't know in the future if we might have a situation where today we have people that have never used a computer but they use a smartphone the question is in the future will we have people that experience some sort of VR or AR but never have seen a cell phone listen I think that we actually already there we are simply being cheated into following whatever development is going on with VR AR I mean right now we have Pokemon Go and that is sort of educating the large masses to go in that certain direction it's easy to forget how early days it is as well you know you mentioned 1977 and you know today we're talking about how do we get you know a large portion of the world connected in some way and that took you know 40 years maybe of development and maybe we're at that point in terms of VR and AR experiences so sometimes when you go to these events you feel like you know this is happening now and you know tomorrow everything will change but it will take such a long time before these things are sort of every day so but right now I would say that the technology is really at you know baby steps it's on crawling stage it's going to go fast the rich people don't yet have vibes they've only sold 100,000 right so I don't even worry about this well we fought a lot of them when all the rich people have vibes then we can worry about oh the poor people don't have it and mobile in 18 months is going to bring us a long way along that route it will take a long time even though it plays out fast because there's such a high ceiling in terms of what you can create here so even though it's moving really quickly it will take time yeah there's no high ceiling and there's endless possibilities I mean go out develop and reach the world this is the fun stage of this industry in 10 years you're going to look back at this conference go man that was fun that was fun now it's work right because like Woodstock many of the people in this room are going to be I've had meetings like this 10 years ago where I had dinner with Evan Williams and Dave Weiner and Ben and Mina Trott and they all became very rich and ran social media things right and important things in the world and many people in this room are going to be the same way in 10 years they're going to be too busy to have fun anymore and play in VR right now we have time to play in VR and discover this new world together or maybe we'll actually get there by necessity simply saying that there's this saying about all the people in Africa and India they all want a car they all want this big house that we have in the West so maybe at some point people are going to realise if that's ever going to happen it has to be virtual and then the people who have money are going to worry about what the people who don't have want Back to your question that you asked originally about the public as a whole right the hard work is done I think if you think about the penetration of a smartphone it's intuition now in most people's minds about how it works will it add the apps so that hard bits have already been done virtually now any other increment of change will be more acceptable to the public at large so I think we're there in that sort of though it's the learnings like that it's going to increase exponentially Talk about medical and how this world is being democratised I talked to a surgeon at Stanford who said two interesting things he said everything he learned in the 1960s in medical school is obsolete he doesn't use very much of that anymore because the science he does lung cancer surgery and research he says everything I know today is very different than I learned 40 years ago in medical school and he says he's taking cell phones to doctors around the world and most of the poor doctors around the world they have very few resources he says most of their offices have one or two medical books and they're old medical books they're not up to date and he says I take a cell phone to them and now they instantly have the world's information there and they jump up and they become much more connected and they can call somebody like you and maybe get help in the glass and say hey I'm seeing a new kind of thing can you help me figure this out or deal with it tell me a little bit about it Books are obsolete as I'm sure you realise and the knowledge base changes so rapidly if you want to offer your gold standard treatment and gold standard principles it's the internet even I would go and see a patient and say hold on a second let me look it up despite being in a modern society in the UK with a great teaching host behind me so people are now using that way of diagnosing what's important is patients also expect it they'll come with you with information so for example now it's changed so much I have patients who come to me with a big folder from the internet about me, about their condition I've seen you, you're ok tell me about my condition so they are empowered already so the doctors then can't say to them I know from a few years ago what happened give me a few minutes let me look it up with you and actually it's a much more honest relationship we have now rather than saying I know everything and you don't what do you know, what do I know let's make a plan together so when I talk about connecting people it's about having that information readily available using smartphones using apps, using current knowledge base which change so rapidly so people in India who phone me on Skype and things they communicate quite well I do consultations abroad on Skype that would change with different models of wearables or glasses or whatever so that's the change that's going to take place and it is going to be smartphone heavy I would like to add one thing that we've not covered here and that is the cost of things I mean HMDs were readily available 10-15 years ago to buy it would just cost a hell of a lot of money 300,000 would not be a normal price for HMD and now they cost 2000 Kroners or 3000 Kroners so everybody in this room would possibly be able to buy that right and that's also a big change I took the first 6 camera rig to Coachella, this big music festival it cost 6000 dollars 2 years ago today I have a camera in my backpack that does as good a job pretty much for 200 dollars it's a huge change this world is about to get very cheap the cell phone market is causing billions of dollars of R&D in screens, billions more in cameras, billions more in GPU NVIDIA alone is spending how much billions of dollars in building the next generation GPU for glasses and mobile phones and what not this is a world that is going to get very cheap because of this R&D and the quantities of devices that are going to be available worldwide one worry that I could have sometimes is that like we've seen on the internet that content becomes so easy to make but at the same time it's sort of misused by the creators so a lot of shit is simply being produced and that is a worry that I also have for this industry it's hard to find the good stuff yeah it's a big challenge we have the last question Morten hey guys, thanks for a great panel you guys mentioned before the white space up here, the white wall right now we see a lot of investments being done by companies like Facebook so in the future how do we prevent that this white wall is not being sold as an advertising inventory but as art or something else? Someone has to pay the bill for this development is it going to be advertised funding or will we see new ways of monetizing this space? I hope that we will get rid of banner ads and virtual reality but is that the future? unknown I'd say there is going to be advertising in this world marketers always destroy new technologies I think marketers will be a little bit more sneaky than doing banners in that world you have so much options to create things that actually are interesting so you might not even know that you're subject to marketing there might be a beautiful Yosemite scene all around us and a little Budweiser a neon sign right here as well but seriously also because with all the technology that is currently being developed also by my own team, we are trusting more and more missionaries of our body so of course there will be new types of advertisement for example that is based we'll have things coming off of them right monsters Metaio showed me monsters on the sides of a skyscraper four years ago and Apple bought that company so it's coming we're going to do weird things in the world some of which are not going to be nice some of which are going to be really stunningly beautiful some things might have to be regulated but in the end it's about the users about what we accept in the long run that's what matters and I think we have a different acceptance level in AR and VR than we have on a screen that is very small and not as immersive so that might play out differently in immersive worlds If I had magic leap on I might be watching porn you don't know not at all maybe you have those glasses already I'm going to show you if I do Great, we have any more questions we'll see you at the bar we have to close now great conference panel speak, great questions and can we give them a big hand and remember tomorrow a new Copenac day there's a lot of workshops and in the weekend you can try it all again thanks for today