Thursday September 22, 2016

Peder Sandqvist - DigitasLBi at CopenX, September 2016

Peder Sandqvist and the VR/AR team at the digital agency DigitasLBi Nordics work with local and international clients, exploring the commercial opportunities represented by the new technologies. Peder will share learnings from a variety of projects and take a look into the future to understand how brands will use VR/AR to create amazing immersive experiences for their customers. The agency's latest VR projects include Limberjack, a VR game by Swedish power tool manufacturer Husqvarna on HTC Vive, and a global V-commerce launch of the smartphone OnePlus 3, accessible to anyone with a cardboard headset.

Peder Sandqvist is a Creative Technologist and Head of VR/AR at DigitasLBi Nordics. Peder believes that VR/AR will change the world and is set on exploring this future together with the agency’s clients. He has created VR projects with companies such as Volvo, Tesla, Husqvarna, Dior and OnePlus, including the ground breaking VR experience supporting the global launch of the all-new Volvo XC90, aiding the blockbuster sell-out of all 1927 Early Edition cars exclusively online in less than 47 hours.


VR, digital

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