Since we started doing video marketing, we're always using YouTube
You can't add forms.
You have to add links.
It just gets a little bit muddled and when we found TwentyThree
we realize that that solved all the problems that we had in YouTube.
and it was it's a great platform.
Hi, I'm Jara.
I'm the communication manager at eloomi
and I'm Andrew. I'm the marketing specialist at eloomi.
There's a lot of companies that do just learning management
It's one of the top search engines, but it limits your capabilities
or just Performance Management.
But at eloomi we've combined the two
because the two together is more powerful in solution
vs. to them being separate.
Videos crucial to our business.
I started here in June 2018 and we pretty much started ramping up
video productions right from that day.
We have an in-house full-time videographer which is quite rare for
most companies, but it's something that we take very seriously
as a video marketer.
You can't see full analytics.
where it looks like you've never left our website
that was an issue that we had with YouTube
people were leaving and then coming back
and then they found a cat video
and we just want them to stay with us and learn what we have to say
the future of marketing is video.
and discover as much as they can, explore them on their own
and with the video hub it looks exactly like our website.
You have no idea that you are not on our website because
TwentyThree has help us make it look like our website
and for us that is huge.
So it makes the most sense to have a video person
Webinars play an important role in our marketing strategy
because it's a great way for us to connect to people in real-time.
Where we are able to drive engagement
have questions asked and answered
and we are also able to bring other voices into the conversation.
on our team full time.
I love the fact that we have the video hub
So it's not just the eloomi voice on a particular topic.
they're explaining to them "oh you might not have seen this feature before"
"but here's how this can work"
and then we have the ones that go to the external prospects.
Where it's talking about, with our customers
on how they can successfully achieve things
and things like that. So we are using them in two different
vehicles, but both are equally important.
A good webinar to me starts at the email.
From the moment I send an email to invite someone
to participate or we post something on social
that's when the webinar starts.
So if we get that right, then we're on our way for good webinar
We do separate types of webinars. So we ones that are just for our customers
and then building on that.
It's about the registration process.
It's about the welcome they receive.
It's about the first experience when they login
It's about them getting a space to actually feel safe
and to contribute to the webinar.
It's not just us pushing information out
but it's about creating a space for people to
come with questions to be able to be open and honest
enough to explore topics with us
to seek answers that they can then make a difference
So we ones that are just for our customers
where we are sitting down with a product person or a service person
A good webinar tool actually has all of those things in it.
Where I can send an email.
Where I can follow up
and see analytics.
When I can watch a recording back.
or change them their organisation
Where I can see who asked questions.
In the past we've used emails
and campaign emails and another platform
to try and bring all these things together
but we're using TwentyThree.
We have the emails.
We have the video.
We have the editing tool.
We have all the pieces of the puzzle in one space.
TwentyThree has definitely, when it comes to webinars
reduced the amount of manual work that we were doing.
but then the webinar still doesn't end there when we sign-off.
Between keeping list and spreadsheet and who clicked this button
It has reduced all of that.
We have no more manual work.
It's saved so much more time and resources.
and even being able to do handouts
and then see who clicked on the handouts
and who downloaded them.
So then we actually know people are taking the handouts.
This information that we have prepared is reaching further.
The good webinar continues when they get a thanks
and when I get to link to watch it on-demand afterwards.
and also means that when someone call us
Do we need more handouts. Do we need different kind of handouts.
How do we keep actually adding value and giving resources in this.
That's a really important tool to have.
I would recommend TwentyThree to companies.
If they wanting to actually take their business further.
It's one thing to have a shop front. It's another thing to be able to
take your business and better place it in people's business
and says, hey I've seen a document, well we can know
where they can actually engage and interact with you
and that's why you should take TwentyThree.
'ah' that person a person the downloaded the document.
We know which document you are referring to.
But it also keeps track on what really resonate with people.
