The TwentyThree Summit 2024: Keynote - Video is Now

Good morning everyone. Hope you're already having a great 23 summit. And thank you all for joining us here. Um. Today we are gathered under the theme video is now. And that's also the theme of everything we want to show and announce to you today. Because video is this thing that we know is so foundational. It's television. You know, we are over distance teller able to reproduce vision. Right. It's the second best to being there in person. It's real. Even when wars are fought by doing selfie videos instead of professional broadcasts with a very distinct intent. It's human. It's everything we're missing in this digital world, where the key innovation in the last 30 years have been removing all the human beings so we can shop at any point in time and access any information at any point on. But the challenge remains that even though we know that video is this massive paradigm better, bigger and better than anything, that probably is the current hype cycle of of trends, um, together with the computer and the internet already thinks we don't really think about it. It's already so pervasive. We know that we're about 136 years into the history of video. Uh, and we're only about 20 years into this modern era where we have the means to produce and the means to communicate and distribute all of us. Right? Before it was reserved for the few. But for us, video is now is about creating that sense of urgency for all of us in this room and creating the respect around video and the interest around video. Because if we look at video, we're still stuck often in this kind of production mindset. You know, you as video changemakers, know that you might be generating 50 to 60% of the engagement in your company, but your budget is very slim compared to to those that get the other half. Um, on tools. Companies spend about 1% on tools for video. Where in any other software category they spend about 24% of their budget. So we're not even using the tools properly as we're doing should be doing in anything else. And that's really what we want to trigger today, to try to start getting video as something that's strategic, something that's the service that rolls as all of you that are great video champions and video changemakers, uh, you know, driving this change in a, in your company's own organizations, giving you the tools. So that's what we set out to do with the program today. I hope you will enjoy it. Um, and that you'll come home a little bit more energized than you were before. On the on the significance of video. Um, and with some tools and language and ideas to, to spread it even further. Right. Because video is tough. Because it is this kind of silent revolution. Is this silent paradigm running. It never has this kind of brutal 18 month, uh, kind of hype cycle where people totally lose their minds and shift everything into one thing, right? Because it's been happening for 20 years already, and it'll be a top five trend next year as it'll be 50 years from now. Every time we have a new 23 year joining the company, we run them through a very deep dive, one hour on the paradigm and everyone are like, hmm, okay, we can work at this the rest of our lives and there will still be work ahead, right? And that's the challenge, right? That is so pure. It's so essential. But we never get those benefits. So it's time to us to start making videos now. But first we wanted to start just a little bit on a catch up from last time we met at the 23 summit. Um, and give you a little brief update on, on everything we've been up to since at 23. So, um, last year in June, uh, we launched the first all in one platform, combining those three categories the video marketing platform, the webinar software, and personal video into one. Uh, really just kind of really bringing video tools up to the best practice level that you would expect from any other tool that you're currently using. Uh, so simple. When we realized that that what was what needed, needed to be done, you just run 23 and then you have everything you need to do with all the incredible synergy there is, uh, in the product when the thing starts working together. Right. Back to how immature videos sometimes are, that the idea that when you've done your webinar, that it should be fairly easy to take your highlights from the webinar and post them to all kinds of places and distribute them to the team. But currently, that's so manual. The very few people end up doing it because it literally requires hours of work. So that was last year. We've seen incredible, uh. A demand and energy around really enabling and video enabling your whole company with with the new 23. And today we're going to share a few of the ways that we're pushing it even further. Faucet 23. It's always a humbling experience as tool makers living in a world that is so visual now. And when we started out, when all the social and sharing platforms were being built in our humble beginnings as this photo sharing platform in 2004, 2004, 2005, these years where all the platforms basically were created, Facebook, YouTube, etc. and we would never imagine that we would be where we are today. Um, and also that we are still at a point where we can still get to, uh, pioneer now and then as one of our core values are today, we're powering video for thousands of teams, uh, in more than 70 countries. We get to work with incredibly talented and passionate people, uh, from around the world, mainly in Europe, uh, because we believe in Europe, uh, and believe it's important for Europe. We are fighting in this global games against our two dear colleagues, Wistia and Vimeo. That are the two other global players that have the full stack and everything to do video. Um, and, uh, we're obviously very focused on everything that means to be European. Today, I'm happy to announce that, uh, we're now powering more than 5 million videos with 23, and we're up to 4.8 million, uh, total webinar participants. And number, that actually is even up, uh, year on year, 24%. So for all of those that thought, uh, webinars was a Covid thing, um, you know, we've all been proven wrong. We actually ran through the numbers and, uh, we're tracking for x four and a half x, even if it was, uh, on the numbers of webinar participants in 2020 and 21. Uh, compared to today, some of that might be growth, but a lot of it is also just that. There's so much demand out there. And it's really a shift that happens so fast. At 23. We also get to work with a lot of agencies, and that's one of the areas that we have our first announcement on. Uh, we work with incredible video agencies and digital agencies around the world that are supporting companies. And the change to video. Uh, but today we want to move it further. The last year we've been working with a select group of video agencies, some of the best video agencies from around Europe on creating a model for a dream of what the video agencies could be to stop the gap between video agencies and and the companies. And today we are announcing it and releasing it as open source to inspire everyone to have the frameworks to really move and build the video agencies into what they can be, but also to serve the needs of the customers. So the gap is that currently the video agencies do very little of what a company actually does on video. So all our customers are saying we need support. But the video agencies are only doing mostly production. But there's a lot of other things that you need to do to do video. So there's a big gap between these two actors. The companies should demand, uh, you know, other services and buy them, but nobody wants to sell and sell them to them or supply them. Um, and they say they don't want to buy. Right. So we're in sort of a catch 22 and this. So this is one of the key things to make video. The now that we need to move this forward. The first thing on the video agency model is agreeing on a name. And that's when you're free. We love, uh, category names because they're so important, right? We've coined video marketing platform, which now is the industry term. Um, eight years ago, uh, we had to coin personal video because there were no language to describe when video became personal and not broadcast. Right. And today, here we've been working with all our agency partners on the idea that we need to agree on one name. Because if you don't agree on a name and are doing here. We were just running last night actually through updating what all the agencies can be called, right. Live production agency, production house, TikTok agents and creative content agents. Full service video agents, video marketing agent. Webinar video studio. Content studio. Production company. Video production agency. Then people get a little bit confused and categories move when we come together, right? So number one to the agency model is that we call it a video agency. And then at some point you will need to differentiate and then you will start going in that direction. But we can't get to create that connection between the companies and agencies. If we don't even agree on what type of agency we are. Right? Number two is really, uh, loading up, um, the need for the services that you need to do. Um, and this is where we come back to free, um, the free circles. Something very similar happened with digital agencies in the, in the late 90s, where we suddenly had a model. I don't even know who created it back then. But we had to freeze circles. So we have the constant production that the that is you know, at call the creative hopefully also creative and not just production. We have the strategy. That we have a video agency that can build a plan for a company, a video plan, a video strategy strategy, a webinar strategy, uh, and really think strategically, organizationally. Um, and lastly, the enablement that a lot of the things and this is where there is a big gap between agencies and companies. Companies want training. They want their people trained to do good webinars. They need studios. They need gear. They need a lot of different stuff. That is not about producing a single a video, but it's about enabling the organization. Right. And just as the old strategy, design and and technology for the digital agencies in the 90s, obviously it's the magic when you push these things together that you have some very efficient means of moving a company, creating change when these three things come together. So that's the model. It's open sourced. We hope it'll go into your speech text tomorrow to start driving that story. That and becoming that journey from the agency side to supply to the companies and on the company side, start requesting these things and buying these things, because all the agencies really want to do it. But they say you don't want to buy the agency says, uh, otherwise, right. The last part, as part of the video agency model, is moving from ad hoc and one offs to long term relationships. So today, 89% or even more for most agencies, um, are of single projects. To ten videos for me. Uh, it might be A12 month project if it's a big project. And it's a really hard way to build value. It's a really hard way to build the business. Also, if you're going to hire a lot of people, also, why a lot of agencies, video agencies are still very small compared to actually the need and the domains out there. We're tracking more than 10,000 video agencies across Europe. Realistically, probably there should be fewer and a lot of them should be bigger instead of being it's still sort of a single digit employee count, right. With some of the largest video agencies are 30 to 40 people still nationally based, no international really international video agencies, or at least very few of them. So we have a very immature category compared to a lot of other agency categories. So it's so important that we make this shift also once again on both sides that we're buying retainers, we're buying long term relationships where we're putting a budget on something, and then we're going on a journey together and plotting in the things we're going to do. On enablement and strategy, on production and building a long term relationship. It's much better for the company, it's much better for the agency. And it's what's required to make video, too. Now. So that's the video agency model. It's open source. It's available as of today, and we hope you'll all take it out there and see if we can move the category forward, because that's the first thing. Secondly, um, we're doing a lot of local events. Some of you might have been at them here in the beginning of the year. So we're doing, uh, frame events, uh, half day conferences around Europe. Uh, we're going to do nine in the second half. Um, we do them with great partners, with local communities in each country. Each country move into it's the largest event and video that year, about 100 to 150 people we're targeting is still very intimate, but, uh, big enough to to make a difference. Uh, and, uh, hopefully at some point we don't need to do it, but there will be 500 or 1000 people events in every country on video. Uh, because it would be very unnatural that it isn't there. So, uh, for the second half, we're heading out of Copenhagen, Oslo, Stockholm, Helsinki and Berlin, Amsterdam and London so far. And, uh, definitely ping our team. If you if you are in a city, we're not hitting that. We should be hitting together with you and moving the field of video forward for it up. Uh, we really want to do something on this gap of video and digital innovation and transformation. So it's the peculiar thing that video is still stuck in this world where it's not part of it. Right? It's not even considered that innovating all your customer touchpoints to be video based or creating deep relationships is not seen as a strategic thing necessarily. It's still seen as sort of, oh, we do some production here and there and obviously aspects webinars, etc. you might be more strategic. So the challenge is that we need to get video into that box and be part of it. Right? Not to take over or anything, but to get it into the perspective. So to do that, the last few months, uh, we've been working with some great innovation teams to build a video innovation workshop model. It's very simple. It's a three hour workshop process to prototype and innovate your customer touchpoints with video. Uh, it's open source. Um, and you can download all the slides and decks and whatever and put your own design on them. Uh, we're really doing this just to provide the, the tools to move forward. So, um, it's on our website launch today. We hope in your companies you can use it. And we definitely especially also hope that agencies can use it to move the perspective. Uh, on, uh, on the customer side, on, on video. So, um, that's, um, that's the announcements we had on, on making video the now, but we really also wanted to talk a little bit about, uh, products. And, uh, we'll start on, on one of those that, uh, that is definitely in the hype cycle. Right. Um, I think all of you are dealing with all this just now. Um, so the challenge of, uh, of AI, uh, is an interesting one, right? We're also still faced in a world with the big tech and Silicon Valley domination. Again, people that are dominating the world but think like there is still in here. Uh, you package original garage. We've been here a couple of times before. Um, our great hero. That's always our guiding saint. Talking about, um, was there in the early 50s when people also were talking about I was going to take over the world robots, you know, all these things. And he wrote his famous manifesto, Augmenting Human Intellect, this very humane vision about that we can become more human with all the tools we're using, instead of diverting into to the dark side. So for us at 23, we love AI, but we're also very distinct on what we see, the world we want to be living in and what we want to be pushing for as a company and as an organization, together with all of you. Because when you start doing AI, it's fairly simple that, you know, you start thinking, we should do some virtual backgrounds because that's a really good idea. Um. Instead of getting into the board room, instead of getting into your home office, instead of getting into all these beautiful offices that you have in locations and factories and test kitchens and demo labs and whatever, where all of you are broadcasting amazing stuff from, we should really abstract into a sort of virtual world with pixelated, uh, uh, virtualization on it. Um, then the next thing you start doing and we've even been here and we'll show something in this very shortly, you start thinking, oh, we can make people look into the eyes of the camera at all times. Incredible innovation, incredible technology. But we're literally faking video now already, right? And then you quickly get to where we are today, where you have €150 million funded startups, um, thriving that we should be doing fake video as an innovation. Um, really kind of this, you know, valley mindset, um, of, you know, they're even chasing what problem they're trying to solve, right? And they come up with terms like synthetic media, but it is a deepfake, right? Um, and why why do you want to make me speak Welsh when everybody knows they don't speak Welsh? Uh, right. And you can just click once and and make me be subtitled into Welsh. Right. So we stand at a point in time where we need to decide on what team we're on. Are we on Team Real or are we on Team Fake? And this is not about whether we use AI in general or do generative content or all the amazing innovations, but is about how we do video because it is so important that first we create the tools, then the tools creates us, right? So also us as humble toolmakers what we decide, uh, really impacts it, right? Because we're pushing it. Right. Uh, and the tools foster behavior. Right? The creators. So over the last few months, we've been internally, uh, building, uh, our guiding principles for, for AI and, uh, done a little manifesto. I'll read it out for you. You can address alchemy, algorithmic video, or best synthetic, generative or any other buzzword. But at the end of the day, it's fake, and a society swimming in fake will eventually sink in it. Trust and brains will decline. Social cohesiveness will erode. Why are we so determined to deploy technology that will seed suspicion in every digital interaction? And when we can't trust what we see digitally. How long before we lose trust in what we see physically? We are at a crossroads. Do we double down on fake or commit to real? At 23, we see the real promise of AI in helping humans be more human, not less. Because you can't fake connection and we shouldn't even try to. That's the preamble. We have three principles. We're designing and working with iron at 23. Number one that we believe in it, and we believe we can make us even more human, do more video to more production. Number two that we always start with solving a problem. Instead of looking at a technology and and trying to find a problem to solve with it, where it often leads you into darkness, like fake video. And lastly, that we need to have transparency to create the trust because else there's nothing else. So that's our guiding principles that we stand by. Um, we, uh, have them launched on our website today. You can sign them if you're also on Team Real. And even here at the 23 summit, we have a free swim, square meter, big boat that you can sign in person, and we can create a beautiful human object out of it. Um, on on being on team Real. So that's the that's the principles. Let's talk a little bit about all the things we do actually doing with AI, because we have a very aggressive AI roadmap. Number one is that we're happy to announce today that we are now transcribing all videos on 23 automatically. A game changer for searching your videos, for editing your videos, for generating content from your videos and from creating more, uh, traffic and and index ability on your website because you now have a full transcript. It's even now at the call, where we've literally redesigned the core video object in 23 and can't wait to show it to you because it's very, very powerful. Everything runs in the 23 cloud. No data leakage, even on behavioral data or usage data to big tech giants. Secondly, um, we are now making translations accessible everywhere in the product, in webinars, in, uh, personal video. We're supporting more than 70 languages. So you can make me speak Welsh very quickly, or you can click a few buttons and translate to 12 languages. Due to the power and the development of these tools, we're making it available for €249 unlimited for each workspace, so you can take your ten videos and translate them into 500 to 50 languages. And that's 500 translations in one go. They're just on your daily interaction. Right? So you can really make your content accessible very quickly. The third thing we're doing on AI is something that actually came out of early prototype, where we were faking eyes and cameras, uh, which was, you know, why you play around and you create demos and you, uh, in our labs, we play around and look at things. So what came of that was to use the same technology that you're using to detect eye detection. And I focus. Right. But to actually solve the real issue that you need to look into the camera now and then. Instead of creating fake eyes out of it. Right? So with co-producer, we have this little copilot that's helping you do better webinars. It tells you when you haven't been looking at the at the screen for some time. It can detect your, uh, your, um, your quality, whether you have too much brightness or contrast, etc.. Uh, we're also working on scene detection and scenography and object detection, so we can help you, uh, move a little bit around right back to the virtual background. Perhaps you should spend those 30s creating a nice framing and instead of clicking on the virtual background. To tell whatever story you're doing, right. Um, an incredible, very simple thing. You can use it when you're rehearsing. You can also use it when you're live in the webinar. You can pick how you want it. And this is really a great example of using solving a real problem with these technologies and helping you do what is the human side of it, right? Lastly, um, as I said, it's all about labeling and it's about how we create trust, uh, every product we consume in our lives. Uh, apart from French wine, uh, has a product label on it. Um, so this is not a remote or new idea. In a recent survey two months ago, Adobe polled, uh, people in Europe. And even already today, 77% of people say they want to know if what they're watching is AI generated. Right. So this is not some theoretical vision about something we, five years from now might see as as the behavior on the user side. This is real today. So we are doing two things on labeling in 23. Number one, we're doing giving you the ability to make a stand by doing real video labeling. It's very simple. You trigger it on, the turn it on and the videos you want to mark and make a statement on being real. Right to be in your industry. It's important to show that these videos are real. We're also working on actually being able to certify the production flow through 23. Um, so you have that little label, um, that says real. That's if you want to make a stand. Right? Um, and really drive the story. The second thing we're doing is that we've joined the Consent of Ethnicity initiative, um, together with some other great companies, to label all your AI generated content so that it's actually clear, uh, when it is AI based also. Right. So we're doing both things, giving you the ability to, to, uh, be happy, positive on being real or declaring when you actually have been using and, you know, explain our videos. There's a lot of areas where we it's not about faking human beings on camera, but we're generative AI and and consecration is amazing, right? So, um, that's the new AI features in 23. I would love to show them to you if you're up for it. So, um. So I have my 23 home here with all my latest videos. I can see what's going on in my company, upcoming webinars, latest videos, all that. Uh, I'm looking for a video here. So, um, typing conservation. Um, and as you see here, conservation is in no way in the title or anything, but it's in the content, the transcription of the video. So that's why I find it. Right. Search is amazing here. You can suddenly search all your content from the thousands of videos you have and find things you didn't even know you have. When we get to the video page here, you see that we have it fully redesigned now to be about the video transcript, because we now have video transcripts on all of them. Right. So when I start playing my video here. We're getting a live readout of where we are in the transcript. Right. So helping you understand the video more. If I want to click to somewhere in the video, I instantly jumped there. It's also great for starting to create clips and edits out of your content afterwards. I can easily edit the transcript if I want to. You know Ise is fairly good, but not 100%. So if it's something that needs to be on a web page somewhere or used externally, you do want to give it the human touch for the last few percentage points that the AI can do right. We can also generate content suggestions, uh, based on the transcription. So we automatically generate suggestions for titles and descriptions for blog posts. You for every video. You now have a great blog post ready to go and we generate social media posts suggestions also for the video automatically, right? Once again, these are suggestions you probably want to do a slight tweak on them, but it's also a way to trigger your mind to think about that. We actually had that video that was two years old that could probably be used again and be published on on social media easily. So that's the power of the transcriptions and obviously on translations. It's super simple. Um, I from my English native here, I have a French and a German and a Portuguese and Spanish translation, and I can just click one more language if I need it. Uh, if I need to run it. Right. And, um, we can take the French here, and I'm just one of you might have an opinion on the quality of the translation. Um, personally, I don't have any, um, because it's not my strongest language. So, um, so that's the power of shifting to something being default in the product. Right? And we are super excited about seeing what this will transform into over the next years, uh, as suddenly, uh, transcriptions is a core part and not an extra thing you might do for a few videos here and there. For. Um, for, uh, really having your focus here. Um, um, it's very simple here that I, you know, I look into the camera and, uh, if I actually look into the camera, you know, I don't get anything. If I start looking weird ways, uh, I get a suggestion or I'm having an eye contact with Penny down here in the first row. Um, um, so this is really, really simple, right? Uh, with deploying this as a preview now, uh, because we still want to tweak it together with, uh, with you, uh, and, uh, and figure out, do you actually want to use it in a live webinar or only in the rehearsal, etc.? Um, to really figure out, um, the small details that make these makes a huge change on, uh, on these things. So that's, uh, the new I in a 23. Uh, hope you'll enjoy it. So the second part we want to talk about today and announce is all about personal video and video library. You might remember, uh, when we launched the new 23 last year with the built in personal video tools, this amazing, uh, category, um, where you easily can record, create all those video touch points that are based on video, uh, makes your screen and your recording and easily send them off to people in seconds and minutes. Last year, we took a step further by launching the video library. One of the simplest things I think I've ever in my life and career have been part of creating what the most powerful one so easily in a few hours, can take all your video content and get it into the hands of your people that want to. Should be, would want to, and should be using them. It's called the video library. Um, and we've been seeing remarkable results the last years on on people very quickly deploying a lot of videos to their people. So all your salespeople, your customer people, your, uh, your whole market facing organization has access to your videos. They even automatically get updated on new videos, obviously. Um, so it's an incredible way to deliver more value. We've seen a lot of companies that have to x their usage of their videos within months by actually just putting them into the hands of your people. Right. And part of that video, enabling your organization perspective on on how we make videos and how that is so important that we're still in a world where your team doesn't have access to videos and they don't have the means to communicate by video, which is pretty peculiar in 2024. But today we want to take it further. And, um, we've been thinking a lot recently about how we make your video library really, really accessible. And there were a great amount of great ideas and thoughts and perspectives on how to make it more relevant. Because we have the challenge that you really want to have that video library accessible at all times, right? You're sitting in the meeting and you suddenly think, oh, I actually have this case video I can show on airplay to the customer, or you're on a phone call with with someone and you want to send them a video because you're remembering and you can do it while you're even on the phone call. Right? Uh, or you want to be updated on what's up, what's happening in your company, and you want to have your videos with you, uh, when you have a little bit of time to. In the airport or on the train or in the bus to, uh, to, to play that video. So we've been thinking long and hard about, uh, how we could make the video library really more accessible. And, um, at some point we figured out that it actually was a fairly simple thing to solve because there was a thing, uh, that we're all carrying with us at all times in our pockets. That would give us those thousands of videos. Um, all your videos accessible at all times. Um, I have it with me and have had it all the time here. So today we're bringing the video library to the phone. And it's really simple. It gives you the latest videos, you have your folders, you can play them out, you can airplay them, you can stream them, you can share them. Um, but it's really a demo that should be done. So let's get the demo here and show you how it all works. So. With the 23 app. Uh, here on my phone. I'll load up my app. I have all my videos here accessible at all times. I have my latest videos and I can just browse. It's really simple but extremely powerful. I have all my folders here. I have my own personal videos that I recorded. I can send to somebody. I have my different categories of video that my marketing team has made accessible to me. I'll take my customer stories here and my rank demo company here have a Copenhagen case study. So I'm going to play that out. And um, I'm actually in a meeting, so I'll, uh, hold it the other way around and play it for you. And you might think this is simple, but it's not something that currently happens. But it should be happening every day, many times. So if we switch back. Um, I'll take my video here. I can obviously download it to put it on social media, or you have it natively or have it locally on my phone, but I can also just share it. Um, so let's send it to Amelia because we had a chat backstage before, and I'm sure she want the Copenhagen case study here. And, uh, whom? Amelia has the case study. Right. So with the 23 app, it's super simple to video, enable your organization, uh, and really make them able to access those thousands of videos immediately. Uh, we think that's going to drive massive adoption. Uh, once again, on creating more usage of all the content you already invested in producing every year. Uh, so with the tools, we're creating more value out of your existing video investing already. It's available already. Um, and you can find a 23 team member and get on the get on the preview release and try it out with your organization. Um, so that's the new 23 app to deliver the video library in your pocket at all times. How about that? We're obviously not stopping with the video library in the app. We're also building out, uh, even more capabilities, task completion. So when somebody asks you to record a personal video, you can just very quickly get it done. Uh, you know, get the notification on your phone, click boom, record it back again. Um, we're supporting second cam, a lot of other features in our webinar product. So we're going to keep extending and making, uh, a video marketing platform be native first on mobile. Also all part of maturing the category overall. So, um, that's, uh, video library and personal video and what we're doing now to move that further ahead. But now we want to talk about, uh, something very dear to our hearts at 23 and very dear to me and Stefan, which is the web, this beautiful thing that's powering our world. Um, and to tell you all about it, please welcome CTO and co-founder of 23, -Stefan Christensen. -Thank you everyone. Well, it's nice seeing you from, uh, from for real here. Um, yeah. So we wanted to talk about the web. Basically, we're all producing video in our organization, so there's a lot of videos that are floating around, whether in the video library or just kind of on a sub page or just in your video archives. But in a lot of those cases, those videos never make it to actual web pages. So if you kind of think about all the thousands of videos that are being done, whether through webinars or in meetings or just actually produced and being published, well, they actually never make it to the to the web page. And that's unlike the social media pages that we're all looking at. Every time you hit a social media page, that page is different. It has something new, it has something engaging, it has something real time. It has something that's live and that's visual. So the core fundamental problem that we're facing, kind of as the web people that are building this like simple idea is that we're we're talking to CMS systems. The CMS systems have evolved massively. We can make very like great web pages, but in a way they're static. They're always the same, and they're focused on text and images. And essentially what we want to be achieving is we want to move this to a point where your web pages are web pages are actually live or actual, actually visual and actually dynamic. So today we're launching a lot of different tools that are kind of everything that you need to make your websites video driven. So that's about sports and webinar sports. We're launching a B testing video players, new webinar hops, new video sections, a web editor and a full on exchange for all of these different tools. So let me show you a list some of how all of this stuff works. First up there's spots. So spots make it really, really easy to put video on your web page. Kind of taking that idea that before there was an embed code that needed to be placed into a system that needed to support it, rather, now you can actually just place a spot into a page, and then you can change all the things around dynamically picking, ordering and designing. And they really are all the way. Should you put video on your website? So it's really easy to set up a spot in 23, go in and create a spot, click the pages, all those kind of things. Today we're launching all new spots, rebuilt from the ground up to be accessible, to be visual, to be dynamic, and to kind of build all those wow moments that you want to be doing with video. There's the single video, there's the ambient video that plays in the background that works alongside your content a lot of different ways of bringing not just one video, but a lot of different video content into your pages with thumbnails that play in different ways. Um, we're launching new carousels, kind of the standard format. So again, like getting the videos in there in a way that feels native and that gets it full on. Wow. We're launching a showcase that's designed much more for bringing kind of the team page to life, or some cases that are more about kind of actually showing the visual parts of video full on galleries that will take you to a point where you can build out the kind of, again, stunning real time things that actually change as you go along. Support for pictures and pictures. You can promote a video in the side of your video page and even support for vertical messages so you can well. Log on the log on the screen. Say hi, do you want to talk to me? But there are also a lot of different cases for making these kind of action driven videos. I'll show you how all that works in a second, but spots basically make it really easy to put video on your web pages. And we also wanted to make sure you knew what videos to put on your web pages. So with spots AB testing, that's basically what we'll do. So now you have videos there, but what video actually works best? How do you pick 1 or 2 or even 4 or 5 and say, I want to have these compete against each other to figure out which ones work best. You can now do that with spots. Basically say pick a set of videos and we'll generate a report live for you as people are starting to engage with the content. So a full on report about which which videos work best in place. And when you're done, you can pick the one that works best based on place, based on engagement, based on conversion rates. If we think that the web is broken and we all kind of end up kind of deviating to doing this, that static web pages for videos, well, webinars are even worse. Your entire organizations have kind of gotten used to having this sense that, well, we can actually do events, we can actually be live, we can actually do webinars, get into the studio and turn on that on air lamp. Right? We are live, but in most cases the web page doesn't actually reflect that. The web page ends up still just being that standard old front page. There's no way of actually promoting the webinar. There's no way whether, well, the entire thing goes into webinar mode where people can actually see the webinar as it's live. So we're not reflecting all the good things that we're doing to make stuff real time, to make it live and to make it visual. Webinar sports are that right, a way of taking all of your webinars and not just having them in a newsletter as a link to a broken landing page, but rather listing all the things that are upcoming that happened before we Countdown's ways of kind of building them into like fitting into your pages, having full on banners that promote a single webinar or even full on heroes that take over, um, the web page when you live, when you're leading into life. So these good tools that make it possible to bring everything into play. So best of all, webinars, sports, AB testing and so on, all works with your existing semesters and all the things that you're used to using. So let's be going through a lot of these different tools. That makes it really clear how to take video and get them into your video driven web pages. And it's very clear that all of those tools are really about having, um, uh, um, I really about having kind of the right patterns, the right landing pages, the right themes, the right players, and all those things be readily available and maybe even be enforced in your companies. So for that, we're launching the Screen Free Exchange. So the free exchange is the starting point for making your video websites truly video driven by all the component parts that you need in there. So it's really easy. It's a nice overview of all the different bits and pieces that you can choose from, right? So the players, the themes, the templates, the spots and all those kind of things with a way of picking them, installing them, but also having a company exchange where you can have the things that matter to your company. Obviously browsing and installing all those different things. So today we also announcing new themes for all of our video sections. So it makes it easier to get a video section off from the ground in a way that fits your brand. And we revised all of our video players. Video players in a way where you don't just have one, but you actually have multiple ones that appear differently in different pages, right? If it's a small video, you might want to have a different way of engaging with it. You might want to have the cinema display. You might want to have something that's really branded for some of your campaigns. All of those are available in the product today, and I wanted to just make a quick highlight on this idea that we already have the lightest and most, well, fastest players in the market. So we want to make sure that as we do all these things, we also want to make sure that we actually hit this KPI, that we want our players to look super, super fast and these new players are even faster. Yeah. So that's the Twain free exchange. So you can hear me get excited about this idea of building for the web. We usually say that at 23, we're where people that are building for video rather than video, people building for the web. And it's a subtle difference, but it's also an important one for us in the sense that we're basically where people in our DNA and we want to make sure that building for video is really, really easy. So our tools are built to be composable, to integrate with your CMS systems and your marketing automation. We're building on common standards, so it's really easy to take all the different bits and pieces and actually modify them. So it's built to be flexible. We support headless. We can integrate with all the different tools you have. And most of all we're built for developers. So today we're also announcing that we're revising and upgrading massively our entire tool tool stack for building out video web pages with a new web editor. So the web editor makes it really easy to get a full on view about how you're changing stuff that's nice for users that can modify a fee, modify a player, create a spot, put new content into pages. But it also makes it possible for developers to go nitty gritty and literally change every pixel of every part of what we're serving to the web between free. Yes. So sports webinar, sports AB testing exchanges, players video sections and web editors a lot of things that are coming into play here. I'll try to show you some of that real quickly as well. All right. So first up here is spots. This is in the Wrangler installation. So I can kind of see all my demo content working really nicely here. Uh when I create a spot I get access to a lot of new different kinds of spots. All the things that I went through before, I can very easily do a summit spot, say I want a floating message or a gallery, and it's really easy to configure. When I create the spot, I can drop it into any page and it will just work. So all of that makes for a very different interaction point for pages. So here's a demo page. We put some of those spots in right. The ambient spot that just plays the different videos that are auto playing. When I hover the videos, I can always click the green icon to change what this video is. And I can see the single video spot, and I can even see the webinars being promoted in that, hey, that's a webinar that's going live in a second here. Oh, I need to click this guy. If I go along, you're going to see how those different spots actually end up being part of a page. I can see you full on takeover of the spot here. So this is a video that takes over the entire page. I can go down and I can see like things that will play as I go along and. Just moving the bar here. Carousels that are deeply engaging to use pips in the player. That will let me promote videos that are in the pages as well. And as with always on spots, what I can do is I can quickly click this game and I can modify what the content is in here. So the same editor that is using all the other things. If I wanted to have some summit highlights, I could easily do that, put it first in my gallery and now this would automatically update in the page. I want to highlight quickly this, uh, knocking spot or the vertical spot. Like, how do we actually communicate to people as we go along with a way of creating a quick action point and showing a thing really quickly? So let's go back here. And I can actually see now the webinar that was live before has taken over my entire webpage. So now I have a live webinar that's actually running. I can obviously go and sign up and join the webinar, but my web page has changed because my organization changed. But also I had some, um, some colleagues before saying that, wow, wouldn't it be amazing if this video was different, right? This video actually isn't converting. We're not getting the leads that we want. Well, I can go in and I can change that. So in this, uh, front page. But. I can now go in and I can be testers. Oh, I should actually start the test. So when I want to start an AB test now, well, I can actually pick the videos that I want to be a B testing. And when I pick my videos, the test will just start. So now, instead of having one video, what I actually get is multiple different videos that I'm going to testing you, testing against each other, and the data is going to start arriving immediately. So whenever I click the AB test I can see how these videos are performing. And we'll even get you a really good overview kind of of how that looks. Right. How many plays did this get? Did it perform really well on engagement? Did we have a lot of engagement time and so on. So a lot of different tooling to kind of make make videos part of your web pages and also to make sure that they, they sing and you pick the right content. I announced the exchange. So this is the new training free exchange where you can find all the video sections and all the new players and a lot of other things. So I can go in here and I can find a new theme. If I wanted to redesign my video section, I can go and I can build out landing pages, I can pick spots or I can find some of these new players. So if I say, I've actually been looking for this amazing kind of light skinned player or a live stream player, I can go and install it and it's going to be immediately in my account. So all of these players will work alongside each other, and I can go in and I can change the design if I wanted a different color, for example. So all the same kind of customizability that's always been present in 23 also work really well here. Now, finally, I want to give you a preview, and this is where the developer in me will will come in so quickly. Switch context here and make sure that I still have them still have access. So. We're launching new tools for developers to be building out spots, web pages, video sites with landing pages, and webinars. And some of that is basically about having and it really easy way to do so. So here I'm on my Wrangler sandbox, and there's now a new way of working with them with the sandbox. So when I click video section, I hopefully get a full overview of the same sites that I was browsing before. But you can actually see here that the colors is slightly off, all that kind of stuff, because I didn't update my my design just yet. So I can now go customize this theme. Any user can do this. So say I wanted a different brand color. I can go and pick a different brand color because when you upgraded that brand, I guess and I can change my webinar accent colors and so on. But what actually happens is the page will adapt to it. I can also go say, wow, these play buttons are not massively pretty, right? So let's actually pick a different play button. Oh. -Let's see. -So you can kind of see how you would be able to kind of go. What you see is what you get style and actually get your pages not into them into place. But there's also the ability to go deeper. Right. So I in this case we say, well, actually the rounded borders on um, on thumbnails isn't book. So let me ask them, like take my developer hat on and be a bit, um. Bit the design. Video. Thumbnail image. And you can see all this stuff changing live as we go along. So as I'm making changes to the CSS, you'll also see that I'm hopefully getting round the corners on these, uh, on these things. Well, it actually doesn't look that well when I get down to the, to the code because there's this weird, um, there's this weird thing on the block that will have, um. Have some video links on. So let me just like modify the code of the page as well. So we're launching this new web editor where you can edit every page as you go along, and you can actually see all the changes that are happening. So you now have new branding, new logos, new play buttons and all those kind of things. And you can start modifying all these different pages, and you can even use all of our files, pictures, and all of our layout blocks to be building out these pages, adding new content, deleting content, and moving it around. And so the web editor is something that we're incredibly excited about because it really takes front and center all these things that we really need to be moving on, building the web. So that's all of the innovations on web that I wanted to show you for today. Thank you -guys. -Thank you. Thank you. Stefan. So, um, now there is no excuse to not make your website as interesting as social platforms and get all that content deployed out there to start making sense and generating more usage from all the time and and effort you already are doing to do all your your videos. Great. We wanted to finish up just talking a little bit about webinars. Who in this room loves webinars? There you go. So at 23 we always love webinars. And uh, six years ago, uh, we launched the first second generation webinar product. Uh, as some of you might know. Uh, back then, it required software to install to participate in a webinar. It required software to install to run a webinar. And there were mainly sort of video conferencing products back then. Right. There were also not really video based. Most of them, they were, uh, audio plus some slides. Um, obviously we I think we still see everyday people upgrading to 23 from a lot of products that probably are still trying to drive people to install the software and the machines to participate in a webinar, creating friction that probably still requires software to produce a webinar. Uh, on 24, go to webinar zoom teams, whatever people are using to do webinars that are not really built for webinars. But we are now in this video First World, where you can do incredible things. Since then, we've done four releases of really moving webinars forward. And 29th of February, we launched the fifth release of uh, of 23. And uh, just wanted to highlight, uh, some of the amazing innovations. Webinar three this integrated playout of your production being called the biggest innovation in webinars ever. Uh, because it suddenly is not you having your plan next to the webinar. It's inside the webinar. How you use the features you don't need to remember to click. You just need to click the next thing. And then everything you planned is is being run in there. We support all the different elements from your script notes to your production notes, to all the ways you want to produce the videos, the slides you want to show in the webinar all integrated into one. So suddenly it's not scary and something that requires a mental mindset of four different things to put together a webinar, but just really making it accessible. We also launch webinar templates so you can make everything templated because currently people start from scratch all the time. So instead of starting a new webinar, you start from a template. Amazing for relational webinars, channel webinars, scaled webinars where you want to repeat the same webinars over and over and over. You can even benchmark them and see them, how your different team members are performing on the same webinar and compared them all together. First, generating content from your webinars is also a big focus and something that we know has the highest value of anything, because you have that 45 60 minute recording of a webinar and we know that, yes, we should be doing a lot of clips out of that afterwards. But I think also all of you in this room know that perhaps we only get it done now and then, because two days later we couldn't really remember what the highlights were of the webinar. And it actually requires us to spend an hour looking at the webinar again. And then we need to start doing editing and downloading the recording into an editing suite and then uploading it into 23 again, etc.. So obviously we thought there might be a better way. Um, and really making it a native feel of doing a webinar. So it just becomes a natural part of it, right? So we're moving from having one clip of your webinar, uh, your standard webinar recording, making it accessible on demand. So something most webinar tools don't support. Uh, and we actually see a doubling every time. You just make them accessible on demand afterwards on the on the engagement. So now you can very easily create those, uh, all those great clips for your team when something funny happened for social media. Uh, for the highlights. So, uh, we're moving from a world where you need to sit in timestamp. You need to sit and write. You need to do all these things too, just making it a super simple thing to do. We're tracking four different things. In webinar. You produce a highlight so you manually manual human highlights. When you see something amazing is happening in the webinar, you click the highlight button. So we know something happened there that you want to be sharing. We're tracking the engagement highlights when people are really chatting or really active in there so that, you know, there's probably something you want to be finding there for your clips. We're doing on camera highlights so we can find the people that actually, uh, based on the mixing, um, and who joined the webinar to, to join. So, uh, with the highlights, the minute your webinar is done, we automatically generate all the clips out of it. And you can then spend those five, ten minutes very quickly going through finding them. Right. If it's a high end webinar, if you're investing more time, if it's just an average everyday thing, you want to show your colleagues, you want to put it on social media, you create that highlight out of it. And a minute or two later you have a highlight, right? So an incredible example of what tools can provide a value, right? This feature alone can probably double the value of your webinar efforts in one go, because you actually start doing it as opposed to spending ten hours of time, which cost a lot of effort. Right? We've also launched raw mode in in 23 webinars. Uh, raw mode is for capturing those special moments when you're, uh, old, uh, Apple Evangelist hero is sitting early in the morning, claim that he was not really interested in webinars, and ends up going on a 75 minutes tirade on how much he loves webinars, ending on giving makeup advice, um, on how $10 of makeup is the best solution to how you can improve your webinars. Um, magic moments, right? Um, but the problem was, as you probably saw in the recording, that we're mixing, right? Because at 23, we believe we should be putting that little effort to mix the cameras to make it engaging instead of thinking that the tools can do it automatically. Right. So somebody was actually mixing nicely, getting my reaction in, you know, good for the webinar production. But the for constant team that afterwards wanted that magic bit with uh with the guy. Not really that great because they just had one recording with all this mixing going on, right. So with raw mode, we are storing for 24 hours the high risk versions of every camera input that's running in the webinar room, so that when there is that magic moment, it's only now and then, obviously. But when there is that magic moment where you have somebody just going on fire, you actually have the highest version, highest resolution version we can possibly be capturing, uh, accessible for you to download into your editing suites and everything. Right. Because there's these have those magic moments. So that's the five things in, uh, 23 webinars. Five we showcase some of them at last year's 23 summit. And uh, obviously as we are very, uh, telco great career, great on webinar software because it's the hardest software category in the world in terms of how we test and how we deploy, because it is so key to what you do. Uh, there are a lot of other types of web software. You can just kind of run in a different way, because if it fails, it's not the worst problem in the world. Um, so we released it there, but today we are going to do a few things more. Uh, first up is demo mode, which is solving one of the biggest pains. This is coming from deep research about understanding the pains of doing webinars. So a lot of people say I can't demo a webinar internally in my company, or it requires a huge kind of I need to spend hours setting a demo up, even just to show or teach people how to do a webinar. Or even more important thing, if you want to rehearse a webinar, you can't really rehearse. Well, you can sort of rehearse, but you can't do it with all the camera inputs, with all the speakers and everything else. So with demo mode in 23, you can now actually, for the first time, really rehearse. We automatically put your camera on, we put in, uh, people be playing out the speakers that you have planned for the webinar. You have your webinar tray with the full outline so you can actually really run through. We're also simulating chat and participation and all the other stuffs you actually feel like what it's going to be. And that day when you're doing your webinar right. Once again, webinars until now has been requiring this mental model that you would need to model for things in your head and imagine what could be. But suddenly you can actually get that comfort before you run the webinar. Or you can just showcase a great webinar format internally very easily, which before would require six people to be logging into to the software and be doing things in an orchestrated way, etc.. Right. So an amazing, powerful thing to, uh, to really make take down the barrier of doing webinars. We're also today announcing mixed mode for webinar today. So whenever you're showing something from the webinar, trade video or slides, you can mix with it. Our focus is really making you not stand in that mixed mode forever, but to be mixing back and forth, going all in on the slides in the video, going back to the full camera and creating something that's engaging. Right? Because once again, it's very little effort that makes a huge difference compared to thinking that the tool just automatically should try to predict what the right mixing is, right? So that's mixed mode. It's the available as of today for everyone and an often requested thing. The last thing we're announcing today is probably the most requested thing we've ever done. Um, and that is all about taking webinars from the single webinar, which is currently the focus of most webinar products through thinking in episodes or episodic webinars. So sometimes you have webinars that are series of webinars. We're going to do, uh, seven webinars over the next few months. And that's like a series time limited series that we're running, right? Sometimes you have an ongoing kind of podcast style, uh, series, uh, episodic series that is just ongoing. Right? So whenever you want to sign up to that webinar, you want to just want to sign up, not to a webinar or one webinar, but to this series. Right. So today we are finally and we've been listening launching episodic webinars in 23. You set them up. You, uh, define how it should be, whether it's a time limit series one, uh, or whether it's a running one. It's really simple and it gives you all the web tools to, um, to deploy it easily and create some beautiful landing pages, uh, for, for the running series or the episodic ones with all the data integration on the back side. So make sure your signups get a notification every time you schedule a new webinar in that series, etc., etc., etc.. So, uh, it's available in preview as of today, and uh, we expect to be deploying it over the new few months. You're all invited to try it out and give the final feedback to get all the small details just right. So that's everything we're doing with webinars. Um, so for the last thing, uh, on webinars before I give you a demo. Um, we've also been researching a lot of what your setups are when you do webinars. And if you turn the camera around, there's often a lot of screens there because the person presenting might have, uh, slide notes. You sometimes have to print it out hanging next to the camera. Uh, you might have a preview box like the one I'm looking at down here. Uh, you have all these messy setups, right? It's really messy when you do webinars most of the time. Um, and, uh, for that, we really wanted to move it, uh, further. So with the webinar and tray, we already have all the content in there. So we're now, uh, launching focus mode in in 23, which allows you to do a second screen for your webinars could be a physical different screen or very big screen where you have multiple windows open. You pick the things you want in the webinar, uh, so you can have your, your script, your production notes, or you perhaps just want to show your slides and you can do all that natively in the product. So you don't need to print out your script, uh, or you don't need to, uh, have, uh, have it all running on different, uh, screens and devices. So that's focus mode. It removes the barrier of, uh, of doing it. And it's available in, in preview as of today. But, uh, I really wanted to demo it all to you. And for that, um, I wanted to invite my colleague, uh, Julius Altenburg on stage. So please welcome Julius. Well, Julius, um, we have that webinar in two weeks. We need to rehearse, right? Yes, yes. So we thought, um, that the natural thing would be rehearsing it in together with all of you. Are you up for that? Great, great. So, um. So we have a webinar here coming up. Yes. And, um, we set. That up based on a webinar template, um, format that we've been running already a few times. And, uh, now, um, after Thomas and I talked over lunch that we want to rehearse this, um, we are actually going to go in. We're going to, uh, let's go into our beautiful, uh, demo mode here. Um, and, uh. Get into the room. So here we are. Um, live in the room we talked about. Uh, we need a few more slides that we need to add to this webinar, and I'm just going to go in and, uh, put them into the room, um, ready for us to go. And, um, as soon as we have all of that, uh, ready, I guess, uh, Thomas, if you're ready, I'm ready, I'm ready. Let's then, uh, -run! -Go do a quick run through so we know we're -ready. -So, um, let's, uh, go live on this and have a look at this webinar. So on the left. Hand side here, we have the webinar tray with the full outline of everything we're going to do in the webinar. Right. Every uh, every TV card we're going to show, every slide, every thing we need to remember when we need to do a poll. So once again, removing the barrier of uh, of uh, and we as you see, we don't have any papers on what we should be doing here. Right. Um, we all have it natively as part of the experience. So, uh, running through from the beginning, we start by introducing the webinar. I'll introduce a little bit about what we talk about today. Then, um, get on. Um, have you here on screen, um, together with our, uh, presentations here. Um, clicking through, getting through all of our slides. Let's maybe get you in full screen for you to talk a little bit here. Getting back to our slides, playing out the video to, uh, to talk about the drone summit we did last year and then getting diving into the topic where I'm going to introduce a little bit on, uh, our topic of today of, um, planning or, uh, think we were doing something at the same time, we need to. Remember that when we do it, that I don't guess we're there at the same time as you. Yes. Uh, as part of the rehearsal, I guess so, um, yes. Then, uh, getting to Stephan, who will talk a little bit about, uh, products and, uh, I can see we have a lot of chat coming in here, a lot of great engagements. Um, we can see. Okay, we have a poll coming up. Let's start this poll for people to answer, and let's see, um, what they are using, what industry they're using drones in while they, uh, get to answer this poll. Um, we go a little bit further in our, um, in our poll. And as we can see, there's quite a few people, uh, that are running it in different, uh, types. Um, can get all of that on screen. -Great. -That's really good on screen. That's -important. Yes. -Good point. Almost forgot. Um, then we're going over to our panel. Um, uh, and then finally and uh, towards our Q&A, -um, we want. -To remember, because we got the feedback last time around that we were just talking and not really, um, taking enough questions from people. So, um, we're going to take one -from Sarah here. -Yes. Oh, -yeah. We got her on camera. -We're going to mics to to Sarah and have her, uh, ask a question. Yes. And, uh, the minute she's, uh. Yeah. Hi, Sarah. Thanks for joining. And we're going to switch back to you because you're going to answer the -question, right? Yes. Okay. -And then we're let's take 1 or 2 more questions from the audience here. Get them through. Yes. That is amazing. Great, I think. Um. Yeah. Then only I guess it's about you, uh, wrapping up our wrap up somehow. -Yeah. Um, and, uh, remote. -Find a script of how exactly we're going -to wrap up there, as. -We need a slide to say goodbye. Yeah, -yeah. On what to do next. -Yeah, yeah. Okay, -great. -But I think, uh, it feels like we're -comfortable. Ready to do this? Yeah. -This webinar. I'm excited about it. Thank you. Julius. Give it up for Julius. Incredible what you can do on a web browser, right? We're mixing six 4K feeds and doing an incredible amount of things that 30 years ago would have been very remote. The idea that we could do that, so accessible and so easy, all about making really accessible. So that's all what we wanted to show you and all what we're doing from the tool side to make video the now right. We have the all in one product category defining, um, on putting all these tools together to work together. We've shown you all the ways with a deep, uh, beliefs and, and, uh, principles. We are deploying a lot of AI technology to make video better. How the video library in your pocket could change how your company work tomorrow, by actually utilizing all your content and making it accessible. All the ways we are coming from our roots of the original 23 product in 2009 that pioneered putting video and web together, and how the time to make your websites live and video based is now. And all the new ways we are putting even more capabilities into the webinar product to remove the barrier to make it even less of a thing to do. Webinars. The video agency model open source to move the category forward so we can really get that kumbaya of the video agencies and the and the companies together to move in the same way, to learn and grow from each other, to have the video agencies share patterns and things that are learning from hundreds of companies into one company and the other way around the frame, and all the ways we're doing building local community together with all of you. And the Video Innovation Workshop to drive the innovation and transformation perspective on video. And the 23 summit, today the largest conference on video in Europe to move the field forward. So that's, uh, what we're doing to make video the now, we're incredibly excited about seeing how you're going to take all of it and make videos now out in your companies. Thank you. If I think we should have every 23 member standoff. If you, uh, want to give them a big shout, every 23 team member kind of worked so hard, so passionate, so dedicated. It is such a massive team effort. Thank you.