Universal Robots

Universal robots is the market leader within the category of collaborative of robots. A form of robotics that humans can work alongside with. it doesn't need any fencing and it's easy to program flexible to deploy and also affordable. My name is a Christian and I'm a digital marketing specialist here at Universal Robots. My role is to oversee all our digital efforts. So basically social media, online advertising, but also our inbound strategy, create content and obviously nurture all the contacts and create potentially good leads for the sales department. Part of the reason why we started to to create video in the first place was to support the customer journey despite going out and approaching them with something that they are not aware of that they can use and video is very powerful tool. So we create a video, we created product videos we created educational videos and it has been embedded on our own website. Obviously, we promoted through Facebook. We cut it in bits and pieces and put it on Twitter and we put it on Instagram and all sorts of places but the main use is on the website. When we started to do video marketing automation with TwentyThree, we had a in essence of pool of videos already created, around 70 or 80 pieces. instead of going out and creating new stuff we decided to implement the the collectors and all the easy tools that are in the platform enabling them to be contact collectors making video much more powerful marketing tool. Because now we can actually measure. We can lead score on engagement and we can we and obviously we can capture the contact details and with in that first month we actually saw that 50% of all contact generated, came from the video collectors. So what TwentyThree actually did was getting us the possibility to take people into our universe. Let us be the decision maker of what should happen next. I obviously to provide some great tools to measure. We try to lighten the process of the sales department by actually contributing with as much information that we attach to the lead, as possible and that happens through our inbound methodology with our HubSpot system, but it's a combination between both video content downloads and obviously different visits to various places on our website. It all adds up. So that combination between TwentyThree and then HubSpot enable us to actually say that this contact has not just visited this and this site. They actually taking the time to consume x amount of minutes of video. In general we see that 15% of all of our contact generated has come from from the TwentyThree platform. And the tools that TwentyThree provides in relation to HubSpot where can actually measure all activities within the platform is an extremely powerful tool that we use for lead scoring and we used to actually measure the whole determination of the contact. I hope that TwentyThree will continue to develop all the features and be as far ahead as I consider them to be now. We're going to continue with our inbound efforts with HubSpot and I hope that the feature development and the roadmap ahead will contain a lot of fantastic new features. So my advice to you as a digital marketer would be to actually take into consideration what sort of effort you put into producing your contents to getting the viewer to actually watch the video and then just not think about the platform that you use as just another place of storing it. It's not all about the views and in some cases likes. it's not about quantity. It's about quality.