My name is Michiel Schouten.
I'm Head of Marketing here at Foleon
My name is Gerard Gunsing.
I'm the Video Content Creator here at Foleon
So usually I'm behind the camera instead of in front of it.
Foleon offers organizations solutions
for them to create interactive immersive and measurable
sales and marketing communications assets
that provide a perfect reading experience
on any device and that have proven success
in improving reader engagement.
With every asset that we create with every project that we work on
now we consider to make video a part of that.
But we also seen that it is used in the product team for example
showing product updates because video
makes it a lot more easy to share and show something technical.
Create services team they use it as well.
Even customer success they use them.
For webinars for example to give a better understanding of
the measurability of a publication so they can show
how the reports work, how you can apply
Google Analytics to measure the engagement
of publication visitors with your publication.
We started off with webinars about 18 months ago
and looking at the people that subscribed
still today subscribe for viewing those webinar
shows that it provides a lot of value.
Being able to have one Hub available
where all your videos are stored for which you can easily
distribute it to all kinds of places and monitor the behaviour
of individual people with all your videos
that it makes total sense to have that as a part of
your marketing communication strategy.
So making sure that you're not only able to create awesome videos
but also to leverage the value of those videos
in improving customer engagement
in attracting prospective clients and make them more
interested and excited about their platform.
Two are my favorite features of TwentyThree
First is the video hub which we collaborated
together with TwentyThree to create it
to look exactly like our website itself.
So people who are visiting our video hub
also have a connection to our website.
It's something where we have our videos arranged
neatly on one page.
My second favorite feature is the actions.
with actions we can make any video interactive
which is a really big thing right now.
We can add clickable buttons, clickable text, clickable video
and that's a really big advantage.
Yeah, and the actions is like we in our news updates
where Vincent, our senior designer,
points to the right where people can actually click on.
The definition of our success
is growing the number of opportunities for sales
That's Marketings first and foremost responsibility
and video is an important attribution in getting people
to become an opportunity.
If you take a video as part of your marketing communications assets
and you take video marketing seriously
Nowadays, you can't do without a proper video content marketing
platform and there will be no other platform
that I can suggest than TwentyThree.
Yeah I would like to add, forgot YouTube, forget Vimeo
TwentyThree is the platform to go.
And TwentyThree really helps governing that all.
It provides the Hub,
It provides the editing possibilities, the hosting on one platform.
The integration that we have with our CRM HubSpot.
really giving us the insights on a contact level
and that helps us to show what kind of value
video really brings to Foleon.
