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I could not be happier that webinars have become so popular, and since the pandemic started, I have not travel that I've taken maybe three or four flights in two or three years, and and yet I have reached probably more people much easier. But look at the importance of brand awareness, especially for B2B. I think it's becoming increasingly critical. Building trust. I love seeing trust as an initiative. We have a wonderful tool with webinars which can take us global, which actually helps us to co-design our sustainable future. So how do I approach our webinars? Well, when planning the webinars, I'm sure that I'm really clear on what the problem is that I'm trying to solve for our audience. Be engaging and encourage engagement, even if your webinar is just a discussion piece. Invite your needs to participate in some shape or form. How do you still, you know, make yourself relevant or engaging or interesting, especially when you guys have this amazing studio. Probably opens up for some creative opportunities. Let's start with the first question. How have you all seen webinars develop in your company over the last two years? Obviously, two years, in any decade, any period of time is a lot when it comes to new technology and uses that technology. I'm really excited. There's a lot of new data that we're going to share, statistics. Yeah, it was a bit of a specialist type of research that we did for the webinar software and what the role is of webinars in the marketing technology. Thank you for having me and super excited to be here. Super excited to talk about one of my favorite subjects, which is content and webinars happen to be content. So thrilled to be here. Hello folks. Hope you're all doing well. I really like this quote from Stephen Covey, who says that you need to start with the end in mind. It's super applicable to the webinars and events as a whole. It is important to begin planning something knowing exactly what the outcomes should be. There is a new generation of content development that is becoming more and more strategic as a way to keep that conversation alive. I see B2B media companies again growing very fast around virtual and face to face events because they have great content and that community trust that contain and because of that, the conversation is easier and there are more opportunities to interact with each other.
