I could not be happier
that webinars have become so popular,
and since the pandemic started,
I have not travel that I've taken maybe
three or four flights in two or three years,
and and yet I have reached
probably more people much easier.
But look at the importance
of brand awareness, especially for B2B.
I think it's becoming
increasingly critical.
Building trust.
I love seeing trust as an initiative.
We have a wonderful tool with webinars
which can take us global, which actually helps us
to co-design our sustainable future.
So how do I approach our webinars?
Well, when planning the webinars,
I'm sure that I'm really clear
on what the problem is
that I'm trying to solve for our audience.
Be engaging and encourage engagement,
even if your webinar is just a discussion piece.
Invite your needs to participate
in some shape or form.
How do you still, you know, make yourself
relevant or engaging or interesting,
especially when you guys have this
amazing studio.
Probably opens up
for some creative opportunities.
Let's start with the first question.
How have you all seen webinars develop
in your company over the last two years?
Obviously, two years, in any decade,
any period of time is a lot
when it comes to new technology
and uses that technology.
I'm really excited.
There's a lot of new data
that we're going to share, statistics.
Yeah, it was a bit of a specialist
type of research
that we did for the webinar software
and what the role is of webinars
in the marketing technology.
Thank you for having me and super excited
to be here.
Super excited
to talk about one of my favorite subjects,
which is content and webinars
happen to be content.
So thrilled to be here.
Hello folks. Hope you're all doing well.
I really like this quote
from Stephen Covey,
who says that you need to start
with the end in mind.
It's super applicable
to the webinars and events as a whole.
It is important to begin planning
something
knowing exactly
what the outcomes should be.
There is a new generation
of content development
that is becoming more and more strategic
as a way to keep that conversation alive.
I see B2B media companies again
growing very fast around virtual
and face to face events
because they have great content
and that community trust
that contain and because of that,
the conversation is easier
and there are more opportunities
to interact with each other.
