Web Video

Thank you everyone. It's nice seeing you for real here. Yeah, so, we wanted to talk about the web. Basically, we're all producing value in our organization. So there's a lot of videos that are floating around, whether in the Video Library or just kind of on a sub page or just in your video archives. But in a lot of those cases, those videos never make it to actual web pages. So if you kind of think about all the thousands of videos that are being done, whether through webinars or in meetings or just actually produced and being published, well, they actually never make it to the to the web page. And that's unlike the social media pages that we're all looking at. Every time you hit a social media page, that page is different. It has something new, it has something engaging, it has something real time. It has something that's live and that's visual. So the core fundamental problem that we're facing, kind of, as the web people that are building this simple idea, is that we're we're starting to see the CMS systems have evolved massively. We can make very great web pages, but in a way they're static. They're always the same. And they're focused on text and images. And essentially what we want to be achieving is we want to move this to a point where your web pages are actually live or actually visual and actually dynamic. So today we're launching a lot of different tools that are kind of everything that you need to make your websites video driven. So that's about Spots and WebinarSpots. We're launching A/B testing, video players, new Webinar Hubs, new Video Sections, a web editor and a full on Exchange for all of these different tools. So let me show you a list some of how all of this stuff works. First up there's Spots. So Spots make it really, really easy to put video on your web page. Kind of taking that idea that before there was an embed code that needed to be placed into a system that needed to support it, rather, now you can actually just place a Spot into a page, and then you can change all the things around dynamically picking, ordering and designing. And they really are all the ways you put video on your website. So, it's really easy to set up a Spot in TwentyThree, go in and create a Spot, click the pages, all those kind of things. Today we're launching all new Spots, re-built from the ground up to be accessible, to be visual, to be dynamic, and to build all those wild moments that you want to be doing with video. There's the single video, there's the ambient video that plays in the background that works alongside your content. A lot of different ways of bringing not just one video, but a lot of different video content into your pages with thumbnails that play in different ways. We're launching new carousels, kind of the standard format. So again, getting the videos in there in a way that feels native and that gets a full on "wow". We're launching a showcase that's designed much more for bringing the team page to life, or some cases that are more about actually showing the visual parts of video. Full on galleries that will take you to a point where you can build out the, again, stunning real time things that actually change as you go along. Support for Picture in pictures, you can promote a video in the side of your video page and even support for vertical messages so you can, well, knock on the screen and say "Hi, do you want to talk to me?" But there are also a lot of different cases for making these action driven videos. I'll show you how all that works in a second, but Spots basically make it really easy to put video on your web pages. And we also wanted to make sure you knew what videos to put on your web pages. So with Spots A/B testing, that's basically what we'll do. So now you have videos there, but what video actually works best? How do you pick 1 or 2 or even 4 or 5 and say, I want to have these compete against each other to figure out which ones work best. You can now do that with Spots. Basically, say, pick a set of videos and we'll generate a report live for you as people are starting to engage with the content. So a full on report about which videos work best in place. And when you're done, you can pick the one that works best based on plays, based on engagement, based on conversion rates. If we think that the web is broken and we all kind of end up kind of deviating to doing this static, static web pages for videos, well, webinars are even worse. Your entire organisations have kind of gotten used to having this sense that, well, we can actually do events, we can actually be live, we can actually do webinars, get into the studio and turn on that "On Air" lamp, right? We are live, but in most cases the web page doesn't actually reflect that. The web page ends up still just being that standard old front page. There's no way of actually promoting the webinar. There's no way whether, well, the entire thing goes into webinar mode, but people can actually see the webinar as it's live. So we're not reflecting all the good things that we're doing to make stuff real time, to make it live and to make it visual. WebinarSpots are that, right, a way of taking all of your webinars and not just having them in a newsletter as a link to a broken landing page, but rather listing all the things that are upcoming that happened before with countdowns. Ways of kind of building them into, fitting into your pages, having full on banners that promote a single webinar or even full on heroes that take over the web page when you're live, when you're leading into live. So these good tools that make it possible to bring everything into play. So best of all, WebinarSpots, Spots, A/B testing and so on, all works with your existing CMS systems and all the things that you're used to using. So that's me going through a lot of these different tools. That makes it really clear how to take video and get them into your video driven web pages. And it's very clear that all of those tools are really about having, are really about having the right patterns, the right landing pages, the right themes, the right players, and all those things be readily available and maybe even be enforced in your companies. So for that, we're launching the TwentyThree Exchange. So the TwentyThree Exchange is the starting point for making your video websites truly video driven by all the component parts that you need in there. So it's really easy. It's a nice overview of all the different bits and pieces that you can choose from, right? So the players, the themes, the templates, the Spots and all those kind of things with a way of picking them, installing them, but also having a company exchange where you can have the things that matter to your company. Obviously browsing and installing all those different things. So today we also announcing new themes for all of our video sections. So it makes it easier to get a Video Section off from the ground in a way that fits your brand. And we revised all of our video players in a way where you don't just have one, but you actually have multiple ones that appear differently in different pages, right? If it's a small video, you might want to have a different way of engaging with it. You might want to have the cinema display. You might want to have something that's really branded for some of your campaigns. All of those are available in the product today, and I wanted to just make a quick highlight on this idea that we already have the lightest and most, well, fastest players in the market. So we want to make sure that as we do all these things, we also want to make sure that we actually hit this KPI, that we want our players to look super, super fast and these new players are even faster. Yeah, so, that's the TwentyThree Exchange. So you can hear me get excited about this idea of building for the web. We usually say that at TwentyThree, we're web people that are building for video rather than video people building for the web. And it's a subtle difference, but it's also an important one for us in the sense that we're basically web people in our DNA and we want to make sure that building for video is really, really easy. So our tools are built to be composable, to integrate with your CMS systems and your marketing automation. We're building on common standards, so it's really easy to take all the different bits and pieces and actually modify them. So it's built to be flexible. We support headless. We can integrate with all the different tools you have. And most of all we've built for developers. So today we're also announcing that we're revising and upgrading massively our entire tool stack for building out video web pages with a new Web Editor. So the Web Editor makes it really easy to get a full on view about how you're changing stuff that's nice for users that can modify a theme, modify a player, create a Spot, put new content into pages. But it also makes it possible for developers to go nitty gritty and literally change every pixel of every part of what we're serving to the web with TwentyThree. Yes, so, spots, webinar spots, A/B testing Exchanges, players, Video Sections, and Web Editors. A lot of things that are coming into play here. I'll try to show you some of that real quickly as well.