Virtual Reality - be anywhere, now!

is going to be something more than just a gaming platform, which I think a lot of us are also suspicious about. Jan is here from Danske Vail, the Danish Chamber of Commerce. Is that how you translate it? Yes. And Siemen here, has a pretty cool job. He owns Denmark's first virtual reality boutique Cora. It's been described to me as something kind of a cross between a sandbox and a consultancy and I don't know what. Do everything. Do a little bit of everything. Gentlemen, can Vince us? Thank you. Yeah, I'm a true believer. I cry wolf and I'm very proud to do it. But Brian said that this started, this hype cycle started, I don't know, 20 years ago. And that's really not true, because it started way back. This is back in 58. It's a patent technology from the States. And the aromas and wind are perfect mother's day present. And then later, 10 years later, we got to... Just to make it, it was pretty expensive. It was like you needed a room for that baby. I guess it was 1.5 kilotons or something like that. But fast forward 10 years, awesome technology. Head-mounted, kind of virtual reality technology actually, but still... Head-mounted display, you needed a crane to hold it. But not really ready for mass consumption, but coming along. Through the 80s, I listened to Pitcher Boris Gitsersen this morning. And this was like the feeling of the 80s. Now it's getting commercial, it's well-designed. It's like the future is here right now. The 90s of the year, 92 I guess. Then the drum roll, the actual first consumer product. Nintendo's Virtual Boy. So slim, so fantastic. It was awesome. It was a consumer product. You could buy it in a regular store. It was meant for everybody. This was like VR for everybody. And the graphics... It's like being there. If the clicker worked, I could show you. Oh, there it is. I feel like you're really in the game. You don't want to get outside that virtual world. Who needs the real world? But this is where we are today. Are we getting there? You can actually try the stuff right here. Yeah. It's a Wednesday, I believe. Yeah, in the art studio, the VR Kunstclub. As the world championship of the toothbrush. Travelling around Denmark. So this is not just showing off prototype stuff. This is like a product for real. You can try it out the next Wednesday. It's awesome and it will continue forever. It will just skip to it. You can watch it online, of course. So this is not just a tool for artists or for my daughter or for you who want to have the wow factor. It's actually core business. This is a magic ability to transport people to another place. Make them believe that they're there. You put on the glasses and you are there. And you feel like you're there. You can sit on the floor in a Syrian refugee camp and you have a personal relationship with a girl telling you about her life. You can take school children to the top of Mount Everest and show them over 100,000 years how mountains are created. And this is the magic ability of virtual reality that can be used across all industries. Anything with visualization and experience, really. You can use it. I'm from Dasch-Gabel, a configuration of these enterprises. We have all these different companies, 17,000 companies, lots of different business organizations. And these technologies could be applied. There are loads of applications if you are in retail, as we heard about. I'm sure the next big thing for best sellers is to put on the VR experience. You'll win the competition against Amazon, as Brian told us, because you need that experience. But it could also be a trade show. You can't bring all fancy equipment. You could put on a headset and I can actually walk through the nice neighborhood with these nice lightnings or whatever. Or inside an airplane engine. Inside an airplane engine. Could be a how do I fix this problem at home kind of service. There are plenty of applications. This is just an example. This could be designing. Could be designing. Could be this poor real estate agent standing at a construction site in the middle of nowhere trying to sell apartments for 2-3 million kroner. I'm building 200 awesome apartments. Just wait five years, please sign the contract. I thought I could just give you a sneak preview. It's better than the poster you have right now, I would say. But to a man who will have this old-fashioned catalog, if the competitors have this kind of technology, you get the idea. But yeah, I'd like to talk a little bit about e-commerce. So e-commerce with Inverted Reality. There are some really cool opportunities here. I think the main thing is that the last 10 years, a lot of retailers, and we've heard of Babin today, have had a lot of challenges with e-commerce. And the ones that have been doing the worst are the ones that have a more or less generic experience with a more or less generic normal product that you can buy many places. I tried to illustrate it with this fancy graphic. Yes, these hand drawings are so nice. So this is e-commerce taking over a big portion of the market. And the retailers that are doing pretty well are in unique products, in a unique, inspiring, fun shopping environment, and they are doing really well. But now comes e-commerce. So the virtual reality e-commerce taking the best of both worlds, being able to make an experience, a shopping experience, from your home online. So you put on those goggles, and suddenly you're in a wine shop. And every wine you touch, you're being transported to the fields where the wine is growing. Or you go into the supermarket, but supermarkets don't look like with aisles and all these boring things. You are in a fancy restaurant, and you have the world's best chef talking to you about what you want to cook for your children tonight. Just skip the boring section of IKEA, so I can go from one place, and boom, I'll be in a different place. Or the butcher. The butcher in the supermarket trying to sell you meat, he's a giant monster. You know, like, this is the size of this room, and you want your mutton, or you want your chicken. You can check it out. Oh, that was way too early. Sorry for that, we still have two more minutes. This is like what we showed you so far, is this virtual reality, came from the 50s. And it's like this immersive technology, you dig into it, and you are inside this artificial world. I think you should see virtual reality as the internet's next evolution level. So before, like until now, the internet has been full of information, and now the internet becomes full of experiences. So this is a whole new thing where it starts, all the things that we thought were safe in B10, the experience, is now also a part of the internet. And I think the people that are going to lead this is going to be able to combat even Amazon, because transporting people to new places where you don't pay rent, you don't have to hire staff, it's all pretty cheap when you come to a certain scale. I think that is really the next level of the internet. So this is basically the new internet, the fact that you never check the homepage. The next step is not virtual, but excuse me, is augmented reality. What if we could go beyond the screen, where your digital world is blended with your real world? So basically just mixing the two different worlds. Now we can. This is the world with holograms. What will they enable us to do? Next year we should do the presentation holograms. Exactly, yeah. This is still a new technology, but still, even though it looks fancy, this is kind of where we are at the moment. It's a little bit like awesome games, awesome kickass graphics, castable gaming started here. I'm sure that I have statistics saying that most of you downloaded this year some kind of app, some kind of game. It started here with this level of graphics and gameplay, and today it's just something for everybody, including my mother. But it started here, right? Yeah, there was even multiplayer where we had to align the phones, the entire game. At that time that was my dream, oh, I can have Snake in cutters, or maybe I can play Snake two players. Someday, if I wait four years for Nokia to develop it, we could play two player games. If we were able to point our phones at each other, and it was the same model, we hadn't envisioned at that time the app store from Google and Apple. But this is where we started, a little bit the same way with web pages. This is August in 1998, as far as I remember. It came along as things happened, but still, it was cutting edge. It was brave to do so, to get your feet wet, and that's pretty much what we are preaching here. Nobody knows how all this website is going to look on experienced virtual reality web, but it's going to be interesting. Maybe it's going to be a 360 picture. And with that, we're done. But we have a small gadget thing afterwards. You can come and try it just outside here, I guess. Or you have our Twitter handle, so you can write about our kickass presentation, or you can just contact us a little more. Guys, I want to just make sure that the Magic Wand thing you showed, that event's on Tuesday, correct? Yes, Tuesday. There's a lot of other VR things going on throughout the week. You should try it. If you haven't tried it, try being transported somewhere. It's cool. Just a little bitty appetizer.