Combining focus of customer value with sound strategic development
During IWDK, strategic digital agency Creuna held the conference "Winning in the Age of the Customer". Kristoffer Okkels will walk you trough 10 excellent examples of brands and companies that are great at combining the two perspectives - customer value and business development.
Kristoffer Okkels is director of business development at Creuna, the largest digital agency in the Nordic region. He specializes in business development, customer experience management, and brand strategy. He is also an avid concept developer, an experienced speaker, and a proficient copywriter and creator of branded content universes.