Petros Vaxevanakis, Product Marketing Manager, Peakon: Scaling Customer Engagement
Tags:
Share Video
Frederic Plais, CEO of Platform.sh, shares his thoughs on the 'video generation' and how they use video to create transparency, a great on-boarding and lower funnel experience and overall - the right experience online.
Watch Chris ‘Kubby’ Kubbernus, CEO of Kubb&co, presenting tips and best practices around at the Video Marketing Meetup in Copenhagen. Among the topics are: - The 4 able of video marketing: Searchable, Clickable, Enjoyable and Sharable - How to grab attention - Quality production vs Quality content - Video length and vertical video
Katherine Barrios, CMO at Xeneta, shares how they use video across the user journey and what marketing automation platforms and metrics Xeneta are using to measure their video KPIs.
Andrus Purde, Founder of Outfunnel, on marketing automation and start-ups - and why not to 'overdo it'. It starts with understanding the customer and understanding the business.
Hear from Ann Handley, Chief Content Officer at MarketingProfs explain how and why marketers need to improve and take their content marketing strategy to the next level.
Louise Koldsgaard, Senior Brand Manager at Copenhagen Airport presents their latest commercial marketing campaign: The Journey Is On - A campaign designed to inspire and engage travellers to go explore all the opportunities at Copenhagen Airport before take off.
