Arla Foods Ingredients Customer Case

Product Spotlight - Webinars

Learn how the TwentyThree Webinars tool is built into our video marketing platform and can be used to generate leads, engage your audience, and educate your customers with webinars.

Maarten Reijgersberg - Pay attention to how you share a...

Maarten Reijgersberg directly from Komfo Summit on newest trends in video marketing.

Joe Pulizzi on the challenge of content strategy

Joe is a content influencer and he talks about the challenges of creating content that can cut through all the noise and clutter to reach the right audience. A lot of companies don't have a content strategy so they first need to find out why they're creating a strategy for content. Whether it is to drive sales or increase customer loyalty companies need to reflect on what they want to achieve with content. 

Marketing in the age of the customer

Arun Prabhu, Global Category Director and Oliver Repenning, Senior Manager, Digital Development Innovation at Arla will share some best practices of Arla's digitalization process. Particularly they will focus on how to shorten time-to-market with customer-driven innovation and online focus groups.During IWDK, strategic digital agency Creuna held the conference "Winning in the Age of the Customer". Make sure you watch the other talks from this session!

A digital journey at LEGO

In this talk Carsten Brinch Larsen, Director of Digital Product Technology will walk through some of the products and the learnings gathered so far, and a reflection on what it takes for a traditional toy manufacturer to move into the digital space.LEGO has Digitalization as one of the focus areas for the years to come. They have already entered into the market with products which links a physical and a digital LEGO experience.