Video has some really unique powers.
One that I've discovered absolutely true is the memorability
of video and the ability for it to create a brand
impression that lingers and that sits with someone
is unmatched,
totally unrivaled by text,
by images,
by a still image,
by an infographic,
right?
Those kinds of things.
I think that's because we as human beings associate voice
a tone, body language, a personality,
a face,
all of those things with a video that we can't
do with these other forms of content.
And so that creates this powerful memorability.
Whiteboard Friday is a great example of that,
right?
Something I film every week for Moz.
And it's weird.
I was getting onto an airplane in Malaga,
Spain,
which I'd never been to before,
and I didn't speak at a conference there.
It was just for fun.
I had spoken at a conference in
Valencia and we were driving around Spain and touring around.
Getting on an airplane and,
you know,
a few people behind me,
I heard a couple of guys go,
uh, ¿que eran fishkin?
Right?
Like,
the only reason they know me is because of Whiteboard Friday,
right?
Whiteboard Friday isn't even in Spanish.
So, yeah, it was a remarkable experience.
Yeah,
I turned around and waved to them and they were like,
hey,
that's that guy from Whiteboard Friday.
