Webinar: How to Use TwentyThree's Video ABM Tool to Win Customers

Committee, Video tidak ICO Community, Programmer, Humanoso ColorComedy and And Jeff & with that video. So that's handling inbound video, running video across all your social destinations and your website, literally running video everywhere, and tying that into a lot of the marketing data and into the marketing stack, including the video audience, the video analytics, and a lot of the tools that also enable the workflows, like editing video, going live, and doing a lot of the things that kind of fit into the video marketing workflow. And we are incredibly lucky to have great customers that are kind of pushing us to do more and do better and go deeper into the video marketing stack every day. So we happen to work with a lot of innovative marketers that are using video marketing in very different ways and in very kind of different ways of challenging how video fits into the marketing funnel. And that's also what has led us to accounts today. Great. So. So let's talk a little about accounts. As we said, until so far, 23 has been great for marketers. Thousands of marketers use 23 every week, log in, run their video across the world. But there are also other people that use video capabilities on an everyday basis. So today we are taking a major step forward by introducing a whole new product that fits all your customers. So how did you get your ShopTab id and get there? Right? So let's take a look at the example I gave you just here. Uh. Uh. product for your customer facing teams. It's a whole brand new beautiful UI that really brings things forward and it's a lot of AVM capabilities that lets you follow and track who's engaging with your videos to understand their intent to understand their interest and to support and service them even better. It allows you to follow both individuals and companies and get updates on when they're engaging with your platforms and we'll keep on obviously extending it with further new capabilities. It also features an all-new very focused UI that only is focused on the activity and hides all the complexity of how you run video on your marketing team on an everyday basis so your customer facing teams can follow you. So it's not only focused on what's important for them. Lastly we've built accounts to obviously work with all your existing marketing automation platforms so all your account data is already exposed there so it works great alongside your existing HubSpot, Mercado and Salesforce platforms. So we're incredibly excited on starting this new journey but how about we get a little bit real and actually show it to you. So it's demo time. What you'll find is that you have a lot of these options for managing videos both across your inbound channels, across social, getting access to analytics, editing videos and so on but one key feature of this is that you actually end up knowing a lot about how users and viewers are interacting with your video content. This is something that we have in our audience feature that That's excluded though, is basically everyone else who is part of communicating to your customers and videos, because what we're realizing is that that's not only the marketers themselves. So that's where accounts come in. So accounts from 23 is basically a way of giving that focus to you and inviting your colleagues into 23. So in this case, I could invite in Thomas here. I can invite all of my colleagues at the same time, so this could be everyone, as Thomas said, from different customer facing teams, support, partnership sales, and so on. I won't send the invite, but instead I'll just switch over to show you exactly how this looks for people that log in in this new accounts module. So here you see a lot of the same data, but with a lot of new functionalities that are tailored to the people that interact, not with video and with video editing and the distribution of that video. But literally only with the people who are watching and viewing those videos and giving them new capabilities to get notified when a specific person, when a specific company interacts with that video. So this is the overview for accounts, and I can see here literally all of the people who have been interacting with content on this site. And I can obviously still go in as a customer facing person and find that specific person that I'm interested in. So in this case, it could be my colleague in this case, but Anas has watched a number of different videos on my account. And I can start seeing the people that are interacting with that video. So I can see a lot of the interaction data. I can also follow Anas, which means that I'm going to get an email every time Anas watches a video on my account. So that basically means in this case, you're going to get a video that shows you or an email that shows you literally the activity levels and will take you back into accounts to see all the information about how Anas is working across different accounts. So there's a lot of stuff that's actually not just about videos here. There's a lot of stuff that's actually about how a customer facing team interacts with these different profiles. So in this case, I can obviously see all the people that I'm following myself and get a list of the people that are a part of my everyday jobs. But I can also see who my colleagues are following. So I can go out and see who is Cyber following, who is Maria following to really get a sense of the activity that goes around everything. Thomas mentioned something crucial, because a lot of this is not really about profiles, it's about companies. It's really about this account based approach. to how marketing can be run, how the entire team can interact not only with somebody from Twinfree but the entirety of Twinfree. So introducing a whole new way, and this actually goes for both marketers and for the customer facing people, get now to not only see different profiles but also the specific companies that are interacting with your content. So in this case I can see all the companies that are interacting with content from this site and again, just like everything else, I can follow an entire company. That means not only when Anas is interacting with my content but also when Anas' colleagues are watching videos, are converting, signing up for live events and so on, I'll be notified in these cases. And again, I can go deeper and really follow out who is the particular people that are interacting with my content. So a lot of powerful features here and obviously you can dig down and see only leads, only leads from particular regions of the world, only leads that are very engaged, only new leads and you can really filter down and build all this. So you can really see the content in a way that makes sense and then you can start following the specific profiles. Something really powerful that we're introducing as well is the ability to get daily email notifications with all the new leads that are coming in. So this is something that we've been seeing our customers, I want to say, automating around their marketing automation systems, setting up workflows for everybody. Everyone who converted would be notified through Marketo or through HubSpot or something like that. What we're introducing today is an easy way for everyone who has an account with an account, to get instant follow notifications just as I showed you before, but also every day or every week get a full list of the new leads and the new people that were engaged. So how that will look is not only getting a list of the people that converted in a given day or a given week, but also a full list of all the contacts that interacted with your content, whether you follow them or not within 23 accounts. So there's a lot of powerful features here and the cool thing is that this is really easy to try out. And we really urge you to do that. We really urge you to go get a sense of exactly how accounts can make sure that the marketers that are doing a great job every day within 23 can kind of extend a lot of the fruit of that labor to the rest of the team. Great Stefan. So as you might get from this, Accounts sets a whole new direction for our product roadmap, touching all your customer facing teams and enabling them and supporting them with video. We'll keep on developing it every week. We'll keep on developing it every week with additional capabilities based on your feedback, but already now, it delivers a lot of value for your customer facing teams to know more about your customers and leads and how they engage with your content to understand their interests, to understand their intents and to support them even better in their journey. At 23, we have the philosophy of width. We're developing the field of video marketing and we feel the video together with our customers. So we're opening up accounts for a six month preview phase now where we'll be working closely with a lot of customers and build a very iterative together on developing the product further. Accounts is already used by great companies across the world to support your customer facing teams and we can't wait to be working with you guys also and on developing it even further. 23 Accounts is available today and it's available for free for all customers while we're in preview mode. So we'll work on also long term pricing the next six months together with you and building in additional capabilities. But it's already off the bat today to go and we're happy and excited about seeing how you'll gain value from it. Socom is headed through the next two, three months. us today. We hope you're as excited as we are, and we can't wait to develop accounts even further together with you. Thank you. Great, thank you so much. And just wanted to touch again, lastly, that if you have any questions, please feel free to tweet us. There's our Twitter handles on the screen there. And then we just wanted to highlight some additional resources that we have around this launch. We have a blog post that just went out today. You can learn more about the accounts feature. We also have a video marketing minute about how to generate ABM success with video. And then lastly, if you're interested in learning more and having a more in-depth demo, you can book a consultation with one of our video marketing experts. And again, we'll send out these slides after the webinar so that you have those links. And lastly, we'd like to thank you again for joining us. And that's the webinar.