Arla Foods Ingredients Customer Case

Product Spotlight - Webinars

Learn how the TwentyThree Webinars tool is built into our video marketing platform and can be used to generate leads, engage your audience, and educate your customers with webinars.

Video [Inbound] Marketing: How to Drive Real Business...

Inbound marketing is about attracting prospects to your business rather than going out to find those prospects. It's about creating relevant and lasting experiences that have a positive impact on people and your business. Hear from George B Thomas, Inbound Evangelist at Impulse Creative and Christoffer Larsen, VP of Marketing at TwentyThree share their tips, hacks, advice and best practices on how to leverage video [inbound] marketing tactics to help you drive real business results. Topics we'll cover include: - How to leverage video to lower the cost of customer acquisition - How to utilize video at scale - How video can help shorten the sales cycle - How to use video to increase customer retention Description: Traditionally, digital marketers have relied on SEO and social media to attract attention - and content marketing (blogs, guides, whitepapers etc.) to deliver value by addressing the problems and needs of their ideal customers. However, as marketers, we have to acknowledge the short attention span of many users in a crowded digital space. We have less time to wow, excite and incite action. This is particularly the case on social media, where the competition is getting fierce, costs are increasing and return is diminishing. How can we make ourselves seen and heard? How can we differentiate our brand? Sign up for our webinar today and learn how to leverage that: - 80% of people recall a video they viewed in the past 30 days (HubSpot). - 96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl). - Video drives a 157% increase in organic traffic from SERPs (WordStream). - 79% of people say a brand’s video has convinced them to buy a piece of software or app (Wyzowl). About George B Thomas: George B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual and Content Marketing. At Impulse Creative, George utilizes his love of teaching and learning to help companies find their way to growth via workshops, speaking engagements, business audits and the Wayfinding Growth Podcast. About Christoffer Larsen: Christoffer Larsen is the VP of Marketing at TwentyThree, The Video Marketing Platform. Previously, Chris worked in marketing leadership roles at Wunderman and Falcon.io in Copenhagen. With a focus of making a significant revenue impact at global B2B SaaS companies and top digital agencies, he has driven tangible growth through data-focused campaigns and channel optimization.

Video Analytics: How to Harness the Full Power of Video...

Only 33% of marketers have their video data integrated into their tech stack. With a majority of website data now coming from video, it's essential for any marketer to integrate their video data and learn how to properly analyze it. The success of video marketing is dependent on your ability to measure success in achieving your business goals. If you achieve your goal of getting one million video views, great! But what about the other insights that can be gained from analyzing video data, such as audience engagement and conversion attribution? Harnessing the true power of video data to make more informed business decisions takes a deeper understanding of video marketing. In this webinar we'll cover: - Video analytics fundamentals and how to go beyond vanity metrics - Examples of how video analytics have shaped decision-making and strategy - Best practices and real video analytics use-cases - How to utilize video data to power your marketing strategy and lead scoring About Steen Rasmussen Steen Rasmussen is an international speaker recognized as a leading authority on digital analytics. His work as a data-driven digital marketing evangelist has earned him 3 nominations as "World's Best Analytics Practitioner" by the Digital Analytics Association. Steen is also a co-founder of one of Europe's largest analytics and online marketing bureaus, IIH Nordic, and he is also responsible for driving the largest analytics event community in Denmark, Web Analytics Wednesday. About Christoffer Larsen Christoffer Larsen is the VP of Marketing at TwentyThree, The Video Marketing Platform. Previously, Chris worked in marketing leadership roles at Wunderman and Falcon.io in Copenhagen. With a focus of making a significant revenue impact at global B2B SaaS companies and top digital agencies, he has driven tangible growth through data-focused campaigns and channel optimization. About Christopher Kjærulff Christopher Kjærulff is a Digital Campaign Manager at the Danish high-end brand, Dynaudio, where he oversees social media, digital content, and campaigns. He’s the co-creator and host of Dynaudio’s successful Ask the Expert series, and host of Dynaudio Unheard - an ambitious project to help unheard musicians break through the sound barrier. Before joining Dynaudio, Christopher worked at Grundfos with focus on its global social media efforts. He holds a Master’s degree in Corporate Communication from Aarhus University.

B2B Video Marketing Growth Hacks

What's a growth hack? For B2B companies around the world, it's something that is quickly becoming essential to drive revenue from various channels. Hear from Casper Rouchmann, Traffic Manager at Templafy, Taylor Ryan, CMO at Valuer.ai and Christoffer Larsen, VP of Marketing at TwentyThree share their tips and tricks, video marketing growth hacks and best practices on how to use video in B2B marketing. In this webinar, you'll learn: - How video plays a role in growth hacking - Real examples, experiments and experiences growth hacking - Best practices and use-cases of B2B videos - How to win with video across different channels

Interpreting Marketing Data to Make Better Business...

In today's digital world, it's crucial that marketers are data-driven in their business decisions. And while 87% of marketers use video as part of their digital strategy, only 9% of those marketing teams have their video data integrated into their marketing tech stack. How can we close this gap and be more data-driven as marketers? Join us on March 27th, 4:00 PM CET, where Joakim Ditlev, co-founder of Messbar and Jennifer Montague, Head of Growth at TwentyThree, will provide insights into interpreting marketing data, and helping marketers identify the video metrics they should be paying attention to in order to make better business decisions. In this webinar, you'll learn: - To use a simple framework that helps you focus on the right business metrics - How video marketing data can be leveraged to shape your digital strategy - Best practices and use-cases of video marketing across the funnel - How business metrics can be used to better support the sales process About Joakim Ditlev Joakim Ditlev is author of the first Danish book about content marketing and is a well-known speaker in Denmark. Joakim is co-founder of sales and marketing consultancy, Messbar, where he helps marketers in B2B companies work more strategic, data-driven and - ultimately - become more valuable to the business. About Jennifer Montague Jennifer Montague is the Head of Growth at TwentyThree, The Video Marketing Platform. Previously, Jennifer worked in marketing roles at Planday in Copenhagen and FIFA in Zurich. Jennifer is responsible for the conceptualization and execution of multi-channel digital campaigns across global markets aimed at increasing customer acquisition and product adoption.