Friday August 16, 2019

Video [Inbound] Marketing: How to Drive Real Business Results With Video

Inbound marketing is about attracting prospects to your business rather than going out to find those prospects. It's about creating relevant and lasting experiences that have a positive impact on people and your business.

Hear from George B Thomas, Inbound Evangelist at Impulse Creative and Christoffer Larsen, VP of Marketing at TwentyThree share their tips, hacks, advice and best practices on how to leverage video [inbound] marketing tactics to help you drive real business results.

Topics we'll cover include:

- How to leverage video to lower the cost of customer acquisition
- How to utilize video at scale
- How video can help shorten the sales cycle
- How to use video to increase customer retention


Traditionally, digital marketers have relied on SEO and social media to attract attention - and content marketing (blogs, guides, whitepapers etc.) to deliver value by addressing the problems and needs of their ideal customers.

However, as marketers, we have to acknowledge the short attention span of many users in a crowded digital space. We have less time to wow, excite and incite action. This is particularly the case on social media, where the competition is getting fierce, costs are increasing and return is diminishing.

How can we make ourselves seen and heard? How can we differentiate our brand? Sign up for our webinar today and learn how to leverage that:

- 80% of people recall a video they viewed in the past 30 days (HubSpot).
- 96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl).
- Video drives a 157% increase in organic traffic from SERPs (WordStream).
- 79% of people say a brand’s video has convinced them to buy a piece of software or app (Wyzowl).

About George B Thomas:

George B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual and Content Marketing.

At Impulse Creative, George utilizes his love of teaching and learning to help companies find their way to growth via workshops, speaking engagements, business audits and the Wayfinding Growth Podcast.

About Christoffer Larsen:

Christoffer Larsen is the VP of Marketing at TwentyThree, The Video Marketing Platform. Previously, Chris worked in marketing leadership roles at Wunderman and in Copenhagen. With a focus of making a significant revenue impact at global B2B SaaS companies and top digital agencies, he has driven tangible growth through data-focused campaigns and channel optimization.

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