How to Use Video to Educate People Both Internally and Externally

Karel Cooper, Senior Vice President, Global Marketing at LiveIntent Very is called Live Intentional, which is ran by Nick Dujnik, who is our VP of marketing. And essentially, it's an educational, it's a lighthearted educational video series that helps educate people in our space on various topics within our space. We also do a bit more serious videos on the product side. So we do product demos, product trainings for our customers, and we use videos as a way to efficiently communicate that information to our customers. I would say also on the brand culture side of things, we use video as a way of, as a recruiting tool, if you will. So whether it's videos from our offsite, videos from field day or special events, we certainly take a lot of video and use that again to display our brand and our culture. So the thought behind using video. Within our live intent series is really from a branding and a thought leadership perspective, right? To get our company's thoughts out there with respect to various topics in the marketplace and help educate in a lighthearted way, I think is very important for us and for our strategy. Going back to the product side of things as well, too, we use video for product training of our of our clients. And so that's part of our content strategy from a video perspective. I think video continues to grow. So I have a I have an 11 year old daughter at home and I really use her as sort of the gauge for the future of media or what's kind of hot in media right now. She definitely does not watch regular TV. Most of the content she consumes is YouTube content on her phone or watching things like HootStyle. and concurrent ads on mobile phones. Right now, I think we've lost both the one of the features of our generation and the one of our restaurants. Google Ads company. Yes. Delicious. In 2020, from a live intent marketing perspective, we will continue to use video as we've used it today. And I also think we're going to look at ways where we can leverage video more. Again, we see very high engagement, especially from our clients on the product side. And so I think the more we can push video content out in a format that our clients want to receive it, the better it is for us in terms of growing product adoption and educating our customers. Yeah, we definitely do look at video metrics, plays, time spent with the video, those sorts of things. And we use that, again, as a way to gauge the engagement from our customer base to make sure that we are producing the right content. It is the right amount of length. It is hitting on what our customers want to be educated on. So we do actively look at that to make sure we are producing the right content. We will continue. We continue to sort of look at video as well as other platforms that we use as we move forward to gauge the effectiveness. Again, video continues to be an important piece for us in our marketing strategy, along with other things. And I think it's important that we use video as well as other avenues to communicate information, depending on how the customer or prospect wants to receive it.