Building Saxo’s Digital Future with Video, with Benjamin Faltz

existing customers instead. That's so cool and that shows that definitely a lot happened in these five years to make sure that you go to where you are right now. Hopefully we're going to cover most of that journey in the hour ahead of us. My next question is, well... Saxo is an investment bank, right? What Video, actually need to do for such a business? I'm Cecilia Berrichat, video producer here TwentyThree, and you're watching Watching the launch of Video, Pioneers series. because that's not the most... immediate thought, right, that one could think that Video, so strategic at an investment. This is a series that profiles the change makers. video enabling the organization, reinventing the website, Yeah, I think, and I'm probably slightly biased on this topic, but I think transforming customer touchpoints and building Video, strategy. Video, a touchpoint throughout the entire customer journey is extremely important. In each masterclass, we sit down with Video, pioneer to hear How they made these changes happen. and it's not specific to a certain type of business, I think. what they learned and what's next. It goes for everything where you have a relation to your clients and Today I'm so thrilled to have on stage Benjamin Fouts. For us, we talk about a lot of... He is head Video, and animation at to some extent complicated things and uh, sexo and yeah. I mean, people trust us with all their money. I have so many questions for him, so I'll just bring him along. and the savings. So obviously they need to... Let's see if he's here. Amen. They need to get the best possible experience and a lot of that goes for the players. Hi Benjamin, how are you doing? Hi Cecilia, I'm really good. Really good. explaining stuff Video, and giving them Thank you so much. Yes, thank you so much for making the time. I'm so happy to have you on stage. I know you're very busy. essentially the best possible tools that they can get. to make whatever financial dreams they have come true. Yes, well, I'll just dive into it because I do have many questions. Yeah, that makes sense. And Video, definitely a tool that can help to build this. So to start, Benjamin, can you tell a bit about yourself? trust, especially in an environment where and your role at Saxo. What do you actually do day to day? Trust is so essential, right? Yeah, definitely. I mean, the trust from our clients is Yeah, so I've been with Saxo for five years now. It's everything for our business, right? And we did it, we started as Video, producer. and if we don't have the trust from our clients we don't have a business so in what's called brand and design. So we need to build that trust and I think a lot of that goes through. I'm sitting with mainly Marketing also internal communications. being able to explain everything. I mean, a lot of people, especially and a lot of ad hoc tasks for all the business. And then, yeah. From the beginning of COVID, a little almost two years ago I started the whole lockdown and a lot of people started investing i think a lot of people in a different role. made some bad decisions during that time. where I'm sitting with our investment strategists and I'm investing in stuff that they didn't. head Video, animation content really understand and they didn't really know enough about. So it's mainly... and I mean that's essentially my mission to help people make what can say like content inside Platform, that I'm working with. smarter investment decisions in their day-to-day life no matter if they invest now and place is there something where Video, definitely doesn't make sense because i mean once a month, once a year, or maybe basically day trade And there is probably also that, even though it's a part of my job is to really help those people understand what they're doing. It's mostly the other way around. And just, you know, sometimes... and make sure that they at least have, yeah. start to ask the question saying is it really necessary to the right information in place before they place the trade. to do Yeah, that makes perfect sense. And you explained a bit of... Who, uh... a Webinars, on something that could be a three-minute Video, do we need to uh sit on the How you started and where you are now at Taxo. Can you tell a bit more of how was the journey? How did you end up in this? Yeah, entertain people for 45 or even 60 minutes if they can. role and how did Saxo's video journey actually start? get everything in a Video,. Yeah, 100%. Stuff like that, I think it's important to... to consider and that's probably where I always handle it a little bit different from the the normal creative people who's more focused on the creative part and not so much on on the analytics. Sam. Yeah, the analytics is super important. And regarding the formats, there's definitely the right format for the right message. There are dead jokes, right? Meetings that should have been emails. And there's definitely themes that are more suitable for 30 seconds Video, other data are definitely suitable for a one hour Webinars,. And yeah, we need to understand what is the... what is the right place for each thing, right? So talking about numbers, was there a specific moment that could have been a number of results or a conversation actually. where you felt that their organization genuinely shifted the view Video,? Was there a turning point? and make sure that they at least have, yeah. role and how did Saxo's video journey actually start? Did it start with you or did you have? Did the company have another team before you joined? So I think... Back in the days there was a lot of upscaling, downscaling on the Video, content sites they created something called Saxo TV many years ago. They had a bunch of journalists and photographers working full-time on creating content I think the mistake they did back then was to try to compete with news channels such as CNBC and Bloomberg. And I mean... with all respect a few journalists and photographers can't really lift that huge task it is to compete with the biggest news channels So I think Maybe. overshot it a little bit and Yeah. They invested a lot of money in it definitely. and they may not have gotten full value for that money and Then they scaled it down a little bit again. And then... Essentially it came down to only being Video, producer in here. who unfortunately got really ill and essentially had to quit the job. Uh, at the... end of 2020. And then there was a couple of months where they actually didn't have anyone. higher than here. And then I started in 2021 in April. And I think there was a freelancer covering for more than six months, but That also meant that there was a lot of things that I had to clean up in and... and look through all kind of processes and see what What could we do to optimize and maybe scale things down a little bit? where we didn't need it and maybe scale other things up. and uh yeah essentially i had to rebuild the whole studio And yeah. We made some smarter, simpler solutions. based on the needs and not so much on just having the biggest and best tech. in the studio just because we could, right? So I think that was really the beginning for me, cleaning up a lot. I saw a lot of potential. when I joined Saxo and I think that potential was really what was driving me to continuously try different things that maybe haven't been tried. Before and... I mean, we definitely had Summit, and some misses. along the way but I think yeah trying a lot of things out and especially uh starting to uh to do a lot of collaboration with our investment strategists on creating content. I think that That was really what sort of made the foundation for The whole journey that happened in Saxo. And, yeah. we decided that it was about time that i moved into uh to this team instead uh and yeah there was a a lot of things going on that lead that process with a big reorg and and stuff like that. But yeah. Luckily, we managed to find a solution at the end. Yeah, although I miss my old team in England. I definitely also feel very happy to be in this role now. and sit with a lot of much smarter people than me. that can help me create the content that I want to create for. for our clients. I mean, you already touched on so many interesting topics. The beginning of the whole journey, even before you joined, having journalists and understanding... what is the role Video, will take in your organization. So understanding that in the case of Saxo, right, you're not, you should not compete with. media outlets but understand Video, can support your own business. You also touched up ...on the organization design and nowadays at Saxo and... yeah how you had to move around also building the studio in um in a smart way. Yeah, those are all relevant topics that we definitely should cover here. So I would like to understand. Still talking about the beginning of the process. When you first started pushing Video, to be taken seriously at Saxo Was there resistance, especially considering that they have had this previous experience in Video, didn't live up to the their expectations with the journalists and and the experiences that you share. So how was this resistance, if there was any, and how did you break through it? I think especially the people who have been here long enough to actually remember how it was. in the earlier days, they definitely still had fresh in mind that some things didn't work and A lot of things were essentially shut down. But I mean, I always believed in what I was doing. was the right thing and even though So, yeah, we definitely didn't. hit the target every time. I think Okay. having that learning process and taking the learnings from each thing that you're doing is is essentially what makes it a better output at the end. And I think I've never been afraid of trying new things. and then they were a bit afraid of also risking my own reputation and and almost risking my own job to do things a little bit differently. And yeah, I mean, I'm not going to lie. I've also spent a lot of my spare time working on concepts and formats and even producing stuff myself just to have a stronger use case really. that I could show to other people in the organization and say, look at this is what we potentially could be doing, right? And I think that's... there That's one of the sacrifices you have to make. we have to make especially in a large organization like ours i mean we are 2500 people and there's a lot of layers to that organization and the You have to keep in mind that a lot of these people I'm not used to working with Video, are creative in any way and I mean they There's a bunch of people in here who only works with numbers, right? and for them to translate those numbers into something. a little bit more creative like Video, could be. I think it's something they need to help with and yeah, that's where. I've been trying to build that bridge in sex. So with a lot of stakeholder management and... and that goes on in the corporate world. Yeah, I imagine the stakeholder management definitely is a struggle. And I do want to know more about. You got me curious with what you mentioned previously. Where do you find inspiration for? new formats. Do you have a... channel or do you look up for other companies same industry different industries do you have any tips for for Video, producers and heads Video, watching us. I think most important thing is really that you can take something that might not be within the same type of business that you are working with and then translate it into something that that makes sense for you right i worked a lot with the Football as a topic I started as a of volunteer in a fan club. for Football Club, for Talk-o-Far, and then... made my way into working with the club. uh um doing and then Yeah, I spent some time with... the a company called uni sport who is essentially selling football equipment but yeah to to a large extent also selling an experience rather than just a pair of football boots, right? And that definitely took some what can we say, like, kind of formats from that and then turned it into something that in the investment world could still make sense. and obviously I mean I'm also looking at our competitors what are they doing uh what's good what's bad and definitely i had similar ideas to some of them that that I could see that they didn't maybe succeed with. and then it was a matter of saying okay can we tweak this to something that is maybe more realistic to succeed. Should we just leave it there and say... this wasn't the time and place. So And I think, yeah, really being able to... to take those especially commercial initiatives that happens in a place like this. I think taking those and translating them into some sort Video,. content or format. I mean that's always been the interesting part for me. and I think that There's a lot of things that you can take from other Video, channels around the whole world. even if it's something far from what you're doing. in your day-to-day life. I think that's definitely a... A big part of my inspiration comes from stuff that is Yeah, 100%. way off in terms of investment but it just It works. So why not test it out? within our own world and see what what can deliver. 100% I think it makes perfect sense especially this because we are working in in a creative setting in a way right of course the topics are are very specific about finance, one could say that it's not not the sexiest topic but when we talk about Video, talking about communication we're talking about engagement, we're talking about trust and all these topics are very human, are very Hey dear to the creative aspects of it. So yeah, it makes sense that this Christensen, of working within football can actually bring a lot of knowledge and references that you can use in the communication. in an investment bank, right? Yeah, and I mean, that's... So... Like you said, it's maybe not always the most sexy thing. to talk about finance. And especially for a lot of people, they... I mean, they don't really want to be bothered too much with it, right? I think what is interesting really with finance is that everything that is What's going on in the world has some sort of relation to financial markets. So, it could be both good and bad, obviously, but I mean... everything really ties into some sort of relation to the financial markets and that's So. I think that's probably what has been the biggest eye-opener for me in here that actually everything that goes on in the world. kind of Yeah, correlates with what's going on in the financial markets and the other way around. So that's a lot of things to... to grab from every kind of event or happening that is in the world or trends you see and I mean that's to me it's it's it's really interesting to uh to take those things and turn those into some kind Video, content that's you know our clients can really get something from. Yeah, it makes sense. And I also just want to take this opportunity to invite people to interact with us in the chat. You can write comments, say for example where you're watching from, you can ask questions in the questions tab. and we will have some time for questions. later in this masterclass with Benjamin. Yes, I'm honestly loving this conversation and I have so many questions. questions but as you speak I just think of new things that I actually want to ask you So you mentioned that you were moved. from your previous team that... that you miss working with them as well. but you're happy with what you're doing now. Can you explain a little bit of what changed in terms of organization of the design of the organization what are you doing now and How? How did this change influence your work? Because if I understood correctly, you're working closer with decision makers. And yeah, how does that influence your work with deciding what is Video, content that you're shooting? I think the biggest change has been that I came from a team where essentially Things were just briefed in from other parts of the organization. then we were just supposed to or make the most of what other people wished. and now it's a lot more about my vision what I think is the right thing to do so i got a lot of extra decision power really in the organization. And I sit in a role now where I'm doing a lot more of kind of guiding the not Video, skilled people in the organization and how they can turn their ideas into Video, Sir? I spent a lot of time figuring out how to enable Video, all parts of of the customer journey like i said so I mean everything from a welcome screen in Platform, to yeah the investment inspiration content to Marketing be customer support videos instead of just articles. All of those things is obviously something that that I want to see. believing that Video, definitely a... the right way to go. and I mean taking a lot of those touch points and turning them into video that's That's a big part of what I'm doing now compared to what I did previously. I'm still working with with the people in brain and design also on creating stuff and I mean, they have a corporate visual identity day. managed to build really strongly and I mean that's It's obviously something where we always work together with that. I still work with the SOMI team even though I don't Just produce things solely for the SoMean channel. but I think a lot of my job now is also to to combine those things in the business and saying, okay, If we're doing something for Platform,, maybe it also works on the social media channels. even this welcome screen Video, maybe also work as a teaser in social media. stories or whatever that is. and then taking those things and then... and really bringing the organization together. And yeah. Have a good one. common ground Video, that I think should be in any organization really. Definitely this common ground can support Video, work. in a more strategic way. So you can... step back and see the bigger picture, right? Yeah. Well, talking about bigger picture, I wanted to ask you. how do you make the business case Video, inside an organization where the People making decisions aren't naturally video people. You mentioned some minutes ago that... that can be quite challenging, right? So what actually works in yet explaining to these people the power of you and why you should be doing video I think from, yeah. I've never been the most creative person, definitely. Working in creative... Buh. environment, I've definitely not been the best one. at that but i've always been An unbus guy, I always... So performed well in math in school and I mean, I've been very much interested in the data and reading the data and really getting insights from from that because I believe you can produce the most beautiful piece of content and the most inspiring thing the best educational thing whatever it might be but there's a lot more to it right so it also comes down to the distribution of the content I mean if you produce the best thing in the world but you put it in a place where nobody sees it then I mean, it's never going to perform right. And half decent video put in the right place at the right time. I mean, they will always perform better. I think my strength has really always been that I've been I've been very focused on the data and learning from that. spending a lot of time analyzing that and say okay How can we improve? It could be anything from what is the ideal video length? in different channels on different touch points. to what kind of... I think I probably, to be honest, I got a little bit lucky. When I was still in brand and design. We got a new head Marketing. And he was definitely on my team. in terms of understanding the importance and And Video, can really build a lot within an organization. So I think he definitely helped me a lot. We spent a lot of money on freelancers at that time. And one of the first things I did was basically to build a business case saying, We have on average maybe spent two, three days with a freelancer Video,. every week. We are paying a lot of money for this. It would actually be cheaper for us to just hire someone. then we would have someone here full-time instead of having to call someone and I mean a lot of things in here tends to move really fast. So it's not always that I can wait for you know, connecting with someone on the phone. and say, can you please be here in four minutes because we were supposed to go live 10 minutes ago. So having someone extra in the... in the same department working Video, and not Just having Video, producer, I think... That. I really sold that idea really quickly, luckily. So we essentially took some of the ad hoc production budget Marketing. and turned that into a full-time employee instead. and i mean that was really where we also could start to scale things a little bit I immediately called my old colleague from Unisport and said, the What do you think about this? Are you ready for... for a job here full time. And yeah, I knew that we had a kid on the way. and he was a freelancer so that job security was... That was a good timing. Yeah, good timing for him. So, yeah. Yes, and... And we started working together and obviously that that made it so much easier for us to scale things. and test a lot of extra things out. We showed some really good results. over the years on stuff that we produced. I still remember I had the I did Video, So, uh, on... Warren Buffett, who's the rock star of investing really. And we had one of our... investment strategists who was not that keen on doing that because he thought it was a little bit cheesy just to use that name. But I think, I mean... We had more hits. on our website when we posted Video,. on that specific day, the entire year. Wow. Actually had previously, right? So I think. something like that, having an article. with Video, essentially just summarizing what what that article was about that gave us more traffic and there was 100% organically also. It gave us more traffic than we made in any other day. for the past year. Yeah, and you've been building up on that, right? So since this happened specifically you started adding Video, more constantly. in the articles and you've seen success, right? Yeah, definitely. And I mean, Like I said, I work mainly with Platform, content. So content that is for our current clients. Yeah, not social media or... No, but again, we still use Summit, on social media. and everything that goes in Platform, actually also goes on our website so that's still a possibility. ...ability to access it outside of Platform,. But yeah, I've again. Being a numbers guide. I looked into the data, had a lot of help from the good colleagues here in Saxo who works with building all those dashboards and stuff like that we are monitoring the whole the whole time and if there's anything that's people in a large corporate organization understand, then it's a dashboard. dashboard really showing numbers right definitely I mean, we... managed to dig out some numbers saying okay what is The average login time for a client in Saxo. What's the average time if they consume written content and what's the average time when when they consume video content. And I mean, It was almost four times longer login time for the people who consumed some sort of Video content and that's excluding Webinars, by the way So, still relatively short format video. they actually spend up to four times longer on average inside Platform, compared to the people who didn't consume any type of content and even the people who consume written content only. they still tend to stay in the Platform, lot shorter than what they did when they consume video content. I worked in a supermarket many years ago. Oh, and there was this... Sir? logic about saying okay the longer we can keep people in our store the more likely they are to buy something right definitely it was definitely what i took with me here and said okay if we can keep people for, let's say, half an hour rather than just five or ten minutes. they are more likely to perform a trade or even more trades, right? And I brought those numbers. to the table and said, look, this is the business case. it matters that we Video, content inside Platform,. and it's not just for health videos it's also for current market events and interesting inspiring content really and I think Good. Those numbers are really hard to argue against. and they definitely helped me a lot. I'm really happy that's... The numbers I got was that good. because I think that really helped build the belief that... yeah it's important it definitely shows the power Video, right in driving business So that is indeed amazing. So I also wanted to ask, what is... what is the kind Video, that Saksho actually makes? What are the formats and for which audiences? You mentioned you've been working mostly with the website, so content in the website and in Platform,. Can you elaborate a little bit on that? Yeah, so I mean, essentially, we're doing a lot of inspirational content, right? So our strategy is They sit in a specific area, so we have one who's only working with commodities for example right so everything that moves within gold or silver could be oil Yeah, whatever it might be. He would then write an article. about something that is interesting right now. buttons then we've been taking those articles essentially summarizing them into Video, because we could see that a lot of our clients, they prefer to have that as Video, rather than sitting and reading through something. and that's uh that's that's the main part that i'm working with but then we also have a lot of more like explainer format Video, we explain what stocks are, what's the risk. how to search for the right stock stuff like that so So it's a little bit of both worlds really, inspiration and education. and yeah i always used on my powerpoint slides that The inspiration comes from education. because I really believe that we need to educate people in order to also inspire them. and I mean taking something especially from people's day-to-day life and and make them understand that they can also invest in even the smaller things, right? So when you buy a cup of coffee, Coffee, I mean, that cup of coffee is way more expensive than it was. two years ago. You can also invest in the coffee price really, right? So... There are opportunities in everything really. and Turning that into video content has been my main thing. And then again, I'm also working on taking commercial initiatives in the business and making them a little bit more tangible and easy for people to understand. and turning them into Video, content essentially. And again, it could be anything from a welcome screen to an explainer Video,... and more inspirational piece of content. But that's the main part of the content that we are producing. uh from yeah We've been asked and stuff like that as well, right? Nice. And diving deeper into what you just said that Well, you have so many... knowledgeable people at Sachse, investment strategists, analysts, economists. So how do you exactly turn their expertise into video content? You said... they write an article and then how do you record Video, afterwards like um do you record with them do you have a host, someone that consistently records this content. How does it work at Saxo? So for the main parts of it I've taking the articles and writing the scripts for them. And then we have gone through the script together and said, okay, does this make sense? some of the things I'm not good enough still so I definitely need a little bit of help. to understand it as well. So they helped me with that and then My job is really to translate as especially some of that expert lingo. into something that's... a normal person can understand without having a a finance degree. And I think that's... Sir. It can be hard sometimes to take something that is complicated and turn it into something simple. But I mean, that's what we're trying to do and that's really my job. Recently we started exploring a lot of AI produced Video, well since we're working in so many different Ta-da. yeah countries we have 14 offices across the world i think and I mean obviously does a lot of localization and scaling from just having one Video, English to having it in many languages and a lot of the markets we're working with. They don't really Video, content if Video, content is not good. is in English and they only get the subtitles they want it to be. dubbed like they would watch the TV shows. So, I mean, France is a great example of a big market we have where people just prefer to have the content in French so we started working with The AI translations where I mean we're still obviously monitoring everything and then and making sure that everything is correct. But then we use software to to translate the content into the local markets. And I think that really helped us scale. Video, content to a lot of markets without having to have people sitting in each market They're creating some of the... start of the process right especially we have a lot of very who say It Let's go. timely stuff going on in the financial markets where it It just doesn't help if you... if you wait until tomorrow with the publishing Video, right because then it's always It's going to be yesterday's news and something else happens. from when you started producing until you published and It might be up to you before you even get it out there. Yeah, it makes sense. And here we're talking about velocity and efficiency, right? I believe you're sitting in the studio right at Saxo. I wanted to ask how did you approach making Video,? Efficient, so you talked about these AI tools you have been using. What about Video,? What about the studio setup? because it can be very expensive and slow. So how do you simplify and how do you make sure that other people can just join in the studio and record themselves and actually Do they just join the studio? Is it a plug and play or they need you? or what are the strategies here to make sure that content can be shot fast enough. Yeah, so when I started, we had a satellite connection in here with... I mean the most professional setup I've ever worked with. But it was also, yeah, it was real overkill, really. We had a 96 channel audio mixer. and they used one microport in that, right? And I mean, having... €4,000 mixer in front of you just to operator microport, I mean, that's what I call overkill, right? There were four OnCamera, in here and a lot of crazy things that could move by itself and all that. And I mean, it's just not what we needed, right? We need something that is agile and something that we can work with in a simple way. And... When we had that satellite connection in the beginning, I had to be in the studio every time. Our strategist was going on live television and I mean... it could be at seven in the morning right we had something because someone was going on tv and in the eastern part of the world and then we had someone going live on american television and obviously they had to maybe go live in in the evening here in Denmark, right? So it could easily be that I had to be here at six in the morning. and then I also had Summit, seven in the evening and obviously that's a lot of hours where I had to be in the office just to to cover those. morning and evening broadcasts myself. So we built a solution where basically, I mean, it's the same I'm sitting on now where they can just connect through Zoom, Teams, whatever. the TV stations are preferring. and they just make Video, call. I mean, especially after... after the whole COVID lockdown a lot of the TV stations started using that as a standard feature really so that helped a lot. and that they could all just grab a Zoom call or Teams call and say, okay. that's the signal right so obviously we did a little bit more than just having a webcam So we put up a professional camera and put a a little microport on the strategists and I mean they can essentially control everything themselves now. I have a little box next to me here where they can control the microphone volume. They can control the speaker volume and then I have a little thing here that can move the camera up and down. essentially just a desktop that can move up and down and then the leg from that is turned up upside down hanging in the ceiling and then I'm on the bottom and I mean it works right. I love it. Move the camera up and down compared to the... various heights. We have a A guy who's almost two meters and we have some who's maybe... the 170 so adjusting the camera is necessary but again they can do it themselves so directly from here and if the producer and the other and say can you please make a little bit more headroom or whatever it is they can do it themselves and they can operate everything so as long as nobody is messing around with the cables anything then and then it's really a problem play and then they can. they can do it themselves without me being been necessary to be here. Every time. That's great. And Benjamin, may I ask... Generally speaking in your in your journey in sex. Was there something that... genuinely didn't work a format a strategy and an approach you tried and abandoned and have you learned anything from that? Yeah, I think actually the things that... didn't work were mainly things where I didn't, especially in the beginning, maybe get the buy-in from... people in in the upper part of the organization. and that's one thing I learned from the corporate world is if you don't have the support from people up in the top of the organization. I mean, it's just gonna fade out really and essentially be killed. It's almost like... Work Inception really where you you plant an idea in someone's head and and then you make sure to really Yeah, nurse that. idea and make it become something that that can grow over time and turn into something that that you believe is the right thing to do. and yeah like i said we We had some myths, we had some misses, but... I think nothing has been that bad but I haven't learned anything from it at least along the way so I would say even the things that might not have worked has led us to create more of what actually works. And I think the culture in here has always been to chase. something that we didn't already do and maybe we didn't spend enough time on Really. continuing improving stuff that we actually proved to be working right so I mean, that's also where I... probably see a little bit more of being in this role. that I understand that we have some things that can be improved but might not. have just gotten the love and attention that it really needs, right? I think our podcast is a brilliant example they had a huge success but they were essentially just sitting with a laptop and then talking straight into the laptop mic. uh on the on the podcasts and I mean especially on a podcast where you don't have Video, element or these For me, part of it. You really need the sound to be good right to get a good experience. I mean the content was amazing. But the equipment just didn't follow with it, right? So I bought a mixer and some microphones. so they can start recording it in a lot better quality. And there was again a place where it wasn't really my... Part of the business. something I shouldn't really care about but I saw an opportunity and and said, okay, we should do this. And I even spent some of our budget It was when I was still in the design. So it's been some of our budget on and improving stuff in another part of the organization. just because I could see that there was room for improvement on something that already worked. And I think looking at that and then doing more of what you know is... This is something that we have a track record on. We can prove that this is working. and then taking the learnings with some of the things that might not have worked. I think that's... That's really what makes it. it's still valuable to do those miss. 100%. And also what it means to be a changemaker, right? So you... You take a look at your surroundings, you understand what is moving as it should or not. and you act on that. And in the note of being a changemaker, I wanted to ask... Where is Saxo's video strategy heading? Can you share anything of... what is in the horizon for you, what are you building towards. and what is still unsolved. I mean, we came a long way and I think we still have a long way ahead of us. One thing that we are always looking at is obviously be trying to adapt to the world around us. staying on top of new trends, new ideas. new tech can be anything really. I mean, the whole AI thing is moving so fast that if people are are just sleeping on it, then they won't survive. So obviously that's something we're looking a lot at. I think as a strategy in general. We had a lot of... good experiences on streamlining more. of the content we are producing. You could say. we are optimizing on on a lot of the workflow in what we're doing. and yeah obviously a large part of the strategy is to incorporate Video, as many parts of the customer. journey as we possibly can and constantly optimizing on what we're doing and I think A lot of that comes from the data, really. I think that's where we make the most of it. You could say that, I mean, You start with the idea, you build something that turns into a script and essentially it turns into Video, and then once you're done with that you analyze And then you kind of just repeat the process. but every time you get a new idea. You take the learnings from the past and apply that to to your idea and yeah I mean not being afraid of of trying new things. I think that's That's the most important part of the strategy really. that it's okay to miss sometimes the target. but learn from it and move on. and do something that That works in depth. Yeah, totally. And may I ask your customers of? TwentyThree, how TwentyThree, been supporting sexual video strategy so far How have you been working TwentyThree,? So, I mean, obviously, I think I can't remember the example. exact number but i think we have something like 16 000 videos hosted in TwentyThree, Platform, now. And I mean... everything really from being able to replace Video, has been a huge help for us. So... I mean, sitting in a highly regulated market, we often need to change the disclaimer or correct some numbers or whatever that might be right and I mean You can also have a YouTube channel, but you can't replace Video, on YouTube. So already there, that's a huge plus. in hosting it differently and obviously the whole Webinars, experience. I mean, I believe a lot in having those relations with people can help to build. The trust as we talked about in the beginning and I think something like having Webinars, is definitely a way where you can and make Personal, contact with people. even, I mean, it doesn't matter where they Marketing in the world, right? They can be part of a Webinars,, they can ask the questions, they can... get a lot of knowledge and And another relation to our strategist, for example, rather than just reading the articles. and I think that's definitely where a lot of the help has been really important from TwentyThree, I mean obviously I've I've been there. fortunate enough to also participate in workshops with you guys a couple of times And yeah, it's... I think I'll speak more to Dan than I speak to you. to some of my family sometimes. Ben is our head of of the accelerator team and he's responsible for many of our workshops such as Webinars, formats, video strategy and And we've been lucky to collaborate with With Benjamin in some of these workshops, yes, it's been a pleasure for sure and we're happy to help of course. Yeah, I think it's been great with having that forum really to explore things and and share the experience with so many people from other organizations as well. and hearing about what they are doing and maybe also sharing a bit about what we are doing and then sharing a bit of like the data that we are working with and how we are working with Video,. So in general, I think that's amazing really to... to get that chance to learn from the best. We're back. Here we are. Can you hear me? Yes, I can hear you. I can hear you. Amazing. Ha ha I'm not going to lie. Okay, so... It wouldn't be a good Webinars, with some technical issues, but... I'll take this opportunity to say we do have some questions in the tab. So we were talking. talking about uh using uh how sax has been using TwentyThree, for Webinars, and we do have a couple of questions here. But just before I head to that, I also just want to... to quickly introduce that if you want to get to know Benjamin live, You can join him and other speakers TwentyThree, Summit,. happening in May 28 and 29. This is the world's largest conference dedicated Video,. It's happening here in Copenhagen where I'm based right now. at DR Concert House and And yeah, we also have special codes, so if you want 50% discount on your ticket. You can use... Video, Pioneers code you can just click in the action cards in this button right here And yeah, I'm so excited to see Benjamin on stage. Yeah, how are you? preparing TwentyThree, Summit,. and what are some of the things that you're looking forward to in the event Benjamin? I mean, I attended the event two years ago, unfortunately. I couldn't be there last year, but I mean, it was amazing really to... Yeah. Yeah. so much knowledge with people during the days. and hearing a lot of really talented, experienced skill. People talk about what they have been doing in their own organizations and definitely I mean I learned a lot from those sessions. And yeah, it's going to be my first time speaking at the a conference like that and why not start with the biggest in the world then I mean, that's going to be very interesting. I think I'm equally excited and nervous at the same time. Definitely looking forward to it. to try it and yeah it's gonna be amazing there's so many people who really can give you a lot of value during those days. I hope to see a lot of people out there. Yeah, it's going to be amazing. I'm looking so much forward also to our session. And before we run out of time, we do have some questions. So I will bring some questions from the audience. I'll start with Yomar's question so he asked if you if Fum. If you do have Video, strategy for distribution via social media, you already covered that a little bit. Right. So can you explain a bit more? Yeah, so, I mean... The social media team really sits with their own content themselves. I'm doing my part in really sharing what we are doing inside Platform,. and helping them. take some of that content once in a while. to distribute that in social media channels. So I'm not really the decision maker on what goes on social media and what It doesn't. But I'm... more of a Yeah, Personal, really giving them at least the tools to to work with Video, as a format. with all the content that we are producing ourselves. Yeah. They also know that there's a big value in and Video, we have a lot of collaboration and yeah even though i'm and I'm sitting a little bit further away from them now than I used to. we still collaborate closely with each other Video, stuff. And yeah And That's not really a... as sort of a strategy be related to me in terms of what they are distributing that small their plate so I'd rather not say something that may not be 100% true. That's fair. We have other questions here. We have Laura. She said... you mentioned customers support and also on so me do you talk about how to make these videos accessible for the blind and visually impaired. And I'll also add up to a conversation that we had in the backstage of how you made this studio. more accessible for everyone in your team. So if you could elaborate on that. Yeah, I think. accessibility, I mean, there's a lot of a lot of extra focus on that with the EU regulations on that part. Obviously, I mean, that's a... I pick help in the putting subtitles on the Video, think that's helping a lot. having It's something where it might have been overseen a little bit from a lot of companies. just producing and not thinking about the that's who's actually sitting in the other end consuming the content. but I mean, we are definitely Yeah, looking a lot at that and Always trying to optimize and I think I Video, could probably help a lot of people with the dyslexia Go home. in consuming our articles in a better way, right? It can be really hard to... to read especially given the financial language. I think it's really hard. That's a lot of uncommon words. that may be harder to read. And I think Good. That's one way of solving a part of it and obviously having subtitles in Video,. I mean, that helps a lot. Most places you can get that. already so that definitely helps to solve sort of at least accessibility issues, right? I mean, Video, a more accessible... medium. per se, right? So as you just said, Video, a... It's an easier way to communicate online. So it is an important aspect of it. If you're blind, you're still able to hear what's going on in Video,, right? And if you're deaf, then obviously you can't hear what it is. but you can still see what's going on in Video, and then you can read the subtitles. So I think that really gives a lot of accessibility to something that might not have been. Yeah, accessible before. We are running out of time, but I really wanted to... We'll ask a last question. So, Yan. Schneider, yes, asked, having tried to establish Video, department ...departments and accompany myself. I ran into the problem that people didn't want to do the organizational changes within the department necessary for you to succeed. I was alone and sitting in between other chairs with no actual power. any other advice on how to approach it then what you mentioned so this is It's essentially about internal buy-in, right? Is there any other tips that you can share beyond what you shared already. I think it's always hard. to make the right argumentations. for how to develop the business if you are completely alone and that's definitely not easy so i understand the frustration here I mean, it's important to... really spent a lot of time building that case and then I mean that also works quite a lot of spare time because you can't just use your working hours and doing that But definitely. test out different things, create pilot version of format that you want to experience. something like this and Yeah, I mean, you see the chance to get it out there and yeah. There's a lot of lobbying kind of work you need to do. talking to the right people. I mean, I was fortunate enough that I was doing a lot of internal communications. which essentially also meant that I think I had probably the mood. brought contact inside the organization. of anyone really right i was talking to everything from student assistants to the ceo and I mean obviously that helped my my little inception idea to to be able to actually stick with some of the people. And yeah, I spend a lot of time those just casual everyday conversations. So. planting small seeds of ideas Video, and I mean, The most important thing is really just Just not to be scared about who you're talking to, right? And believe in what you believe is the right thing. and it doesn't matter if it's the CEO or the student assistant you're talking to. So you have to really feel confident and let them know that. you believe that there's a future with Video, there and Yeah, built the move. Yeah, that's great. A business case you can. Obviously, if you keep hitting the wall the whole time, maybe it just wasn't meant to be but never give up. and always pursue it and see if you can get more people on board with your ideas. I think that's... Sir. That's the most important thing. And obviously, if you have any kind of data that can support the idea. use it because I think that's really where you can you can start to convince people that is above your own pay grade to Bye into that idea. Yeah. And I mean, I will have to thank you. I have a a producer, Ty's helping us in the backstage today and he is telling me Cecilia it's time. I'm usually the one behind in the backstage, but today I had the pleasure to have this conversation with you we did have other questions that that we did not have the time to answer. So I will forward that to you, Benjamin, so you can take that. yourself and thank you so much for sharing sharing your expertise, sharing your knowledge. And I can't wait to see you TwentyThree, Summit,. Likewise, it's really been a pleasure. All the viewers, please. feel free to catch me TwentyThree, Summit, and ask even more questions if you have or give me better ideas than the ones I already have. that's great thank you so much see you Thank you. Bye.