State of Webinars Report 2026

Hello everyone and welcome back to WebinarDays 2025, the annual event for everyone doing webinars. I'm so excited to have you all with us today. Thank you so much for taking the time out of your busy schedules to join us for everything webinars. My name is Amelia Holmson. You might have seen me around the 23 team because I work here day to day as part of the marketing team. However, for Webinar Days, I've had the pleasure of being your host. Now, this is actually the sixth consecutive year we've been running Webinar Days with the aim to really move the field of webinars forward together with digital events. And we aim to inspire everyone who's either participating with webinars, organizing them, working with them, or driving them in their organization. And we've put together a really dynamic and powerful program over the last two days. So this makes today the third and final day. So let's have a little bit of a look at some of the content from the previous days. So on day one, we ran 23 keynote on webinar framework. We also had a live session from the Bird and Bird studio. Before we hopped over to day two, where we had a deep dive into 23 webinar six. And we had a following session on webinar lessons from two webinar pros. Then that leads us to the last and final day. But as they say, we save the best for last. So you have absolutely nothing to worry about and lots to be excited about. Because today, we'll dive into the state of webinars report for 2026, followed by a session on data-driven webinars. And don't worry, if you missed out on day one and day two, you can still catch the sessions on demand. And when we wrap up today, we'll make sure to send you all the sessions on demand directly to your email so you can share with a colleague or a friend if you found something to be extra interesting. Now, if you want to be part of shaping the data that you're going to get an introduction to in this session, you can still fill out the survey to be part of the state of webinars report. So I'll drop a little link in the chat so you can take some time on this side. I'll drop a link in the chat so you can take some time to fill out the survey, reflect about what it is you want to do with your webinar strategy for 2026 as you follow along with the session. But before we dive into the session, I just want to give you a little introduction to the platform. So you can see we have this lovely chat. And right above the chat, there's actually a questions feature. This allows you to ask your specific question directly to the speaker, and it allows us to bring it onto the screen so that the rest of the audience can review it with us. And it's a really good opportunity to get your specific questions answered. And if you don't have a specific question or you feel like you're a little too shy to engage directly, then please use our reactions features. It's a great way to engage with the speaker and let them know that you're curious about what they have to say. So let's test it out. Please let us know where you guys are all tuning in from. I'll do it as well. I'm at the 23 Headquarters. And I'm saying hi to all of you. So please let me know where you're tuning in from, and it would be fun to get to know who's with us in the virtual webinar room. And as you guys know, Webinar Days is hosted and organized by 23. Our video tools are used by marketers at growth companies as well as some of the largest enterprise companies in the world to do video and webinars. And if you're curious to learn more about what's happening on the forefront of video marketing and webinars, you have to attend the Webinar Days. And we're going to be talking about the 23 Summit. So I'll drop a little link in the chat again on this side if you guys want to review some of the amazing highlights from this year. And if you can already get a sense of this being something for you, please sign up to get notified about 2026 because, spoiler alert, 2026 will be the best year yet. And without further ado, I don't have any more information for you guys. So let's dive into the session, shall we? So we've crunched the data. We have had a look at some of the findings. And this is our sixth annual state of webinars report. It's actually the most comprehensive webinar report in the world that reports on both trends and deep dives into the analytics. And every year, we survey dozens of global companies. We gather their insights so that we get insights into how their webinar initiatives are evolving and what strategic changes and decisions you need to think about for your webinar program. And to present all of these findings to you, we have none other than the CTO and co-founder, Stefan Fagerström-Christensen. As co-founder of Europe's only player in the global video software space, Stefan has been pioneering the MarTech landscape for more than two decades. So there's truly no one better to run through this data with you. Please all welcome Stefan to the screen. Having me and to everyone out there, thanks for tuning in for this deep dive into what webinars are becoming. So I think we've all had kind of a journey in webinars. And when we started doing these reports, even kind of during the pandemic, I think there was this idea of a moving target. There was this idea that we didn't really know where events were moving. We probably even didn't know where the world was moving. And we started out by capturing both data from our platform. How were our customers scaling their webinars? How many webinars were they doing a month? How many people did they drive to landing pages? How did those landing pages perform? But we also asked them, and we asked more and more people every year about how they're seeing webinars fit into their businesses. So we got curious, something like, as Amelia said, five or six years ago, in trying not only to build the tools for webinars, but also to capture kind of this emerging field that in some ways have existed for 20 or even 30 years as a kind of online seminar thing into a global practice of marketing. So in a way, we're the tool makers that get to see people doing webinars. Rarely we get to stand here and do webinars ourselves. But we're also really curious about how the space is moving, how people are seeing successes, how they're seeing failures, but also how they see webinars fit into their businesses. So with that in mind, as a part of what we do, we collect reports every year. So this is a preview of the state of webinars report that's going to come out in January of 2026. And essentially, it's this benchmarking data white paper that gets you everything that you need to know for what should you be doing? What could you be doing? Where are you maybe lacking a bit behind? And where are you leading the fields? So I'm Stefan. I'm one of two co founders here. I've spent the last 15 years building web tools. For video for small companies and enterprises alike. And for the last decade, we've been building a webinar platform. And we are today 23 is only global player in the video marketing software category. So that includes a lot of of different teams that are using yes, webinars, but also video marketing, personal video recording, and all that tooling for for different purposes to bring videos into their everyday lives. And we're working with global leaders around the world that have upgraded to using our tools. Some of that is a focus on Europe, some of that is a focus on compliance, some of that is a focus on accessibility. But in all of those cases, there's a keen focus on marketing performance. So when we talk about webinars, we basically talk about, yes, communicating well telling stories well, but in a lot of cases, we also talk about data, data that goes into knowing which webinars to do, what webinars are successful, but also what do our potential customers, our customers, whether they've been with us for a short time or long time, what are they doing? What are they interested in? And all of that resonance comes comes in the form of data with webinars. I'll say that we are the first all in one product that enables video everywhere in your company. So there's plenty of things to kind of dig into. And we are doing reports on personal video and video marketing, and even video embedding into the company. But for today, we'll focus on the webinar side by focusing on this idea of asking those maybe obvious in some cases, not that obvious questions of, well, how are you scaling webinars? How does it feel to feed your business? What are the challenges that you're seeing for webinars? And what is maturing? What isn't maturing? How are you using the different tools out there? How are you bringing webinars into the rest of your of your marketing stack? We do that in two ways. We combine responses from webinar makers around the world. So we do an annual survey that's going on as we speak right now, you'll get a chance to actually participate. So you're more than welcome to contribute to this before we finalize the report in the next month. But we're also combining that with quantitative actual data from from webinars run on our platform. So we have roughly 4000, the first time 4,004 million people signing up for webinars every year. And all of those different interaction points, whether they lead to a sign up and somebody watching a webinar for four hours, whether they lead to 80 different reactions or no reactions, all of that is the quantified and fed into the to the data set. So we ran those numbers again. This past week, we'll be slightly updating them going into the final report. So it is important to say that this preliminary data, when we talk about kind of the attendance rates and the how many questions am I getting in each webinar, all those different things, they come from our own platform, and they come from all the customers that are driving webinars and webinar excellence every day. So that's not really that preliminary. But it's a really good snapshot of where we stand. Where we are preliminary is when it comes to our webinar serving. So we are asking, well, everyone that's doing webinars out there to participate in the survey. We've done this for the last five years. So we are really not only able to see what is the snapshot right now, but also where is the market moving. So when we say this is preliminary data, we'll show some insights, we'll say we'll tell you kind of how this is moving, just with the with the responses we've already gotten in from the survey. But this is still some ongoing. So please participate. And I'll try to figure out if I can point this way to click the participate now button if you want to take part in them in the survey. All right. So we did a lot of preliminaries, we spoke about ourselves and said, What is this report? Why is it important? How why should you be be paying attention. But let's jump into some actual data. So every year, companies host an average of 25 webinars. This is across the the platform. And this is actually something that seems to be solidifying. So this is a number that if you've seen any version of this report from before, you'll actually have seen this number sort of in the same state. So we're seeing a materialization. And I think this goes across the board when we go through the actual numbers, that there's a core materialization of the field where before there was a COVID spikes, and there was maybe some sort of drawing back and trying to figure out what is the steady state. And I think when we get to 2025, we'll actually see that that steady state is starting to arrive to a point where we're not seeing, we're not seeing growth rates of 100%. But we're also not seeing steady declines in some of the adoption in some companies around webinars, but rather, we're seeing a steady rise in the number of webinars that companies are doing, and the kinds of webinars that we're doing. And honestly, that's probably really healthy for an industry that needs to be professionalized, right, we get to experiment a lot. And there's still a lot of experimentation going on, we'll get back to that. But where we really are now is trying to figure out how do we get actual data out of all of this, all this stuff. Obviously, there's a bit of a split when it gets to this, right? How many webinars are you hosting? You're probably not hosting, what was it exactly 25. But rather, what you're doing is you're probably in this split. So you might be one of the companies out there that are doing more than 100 webinars across 80 different business units, different use cases, different, different spans, or you might be one of those emerging companies that are sort of kind of, well, pushing into it. So out of out of the whole kind of sample set, well, more than, or three fourths of, of everyone are doing more than five webinars a year. So again, there's a wide span here. But But it also is something that's mature, that's maturing, in the sense that we're seeing a steady rise of five to 10% in the number of webinars being done every year. Another place where we can see the same trend of solidification is in the duration of webinars. So we measure across all the webinars that are hosted on the 23 platforms, what is the average duration of a webinar. And yes, there are webinars out there, I'll show you the more kind of scatter plot here, you'll see that there are webinars that are literally more less than 10 minutes. And there are webinars out there that are more than two hours. But one number to kind of keep a steady, steady look at is that the average duration of a webinar, what producers are expecting to put out there, but probably also what audiences are expecting to see is that the average duration of a webinar is just shy of an hour. So this kind of 54 55 minute mark, I think is one that is nice to kind of keep in mind, this is not to say that you should be running one hour webinars and stop five minutes early and say, Well, I'll give you back six minutes of your time. But this is more saying, what is the expectation in the field, and then you can figure out what are the cases where you want to meet those expectations head on. And what are the cases where you want to do something else, because that's also what's happened in the last year. So that's one of the things that we're seeing. So we run this every year, as I said, and last year, this, this split was actually a lot more spiky, you kind of see that the the the number in the middle between 50 and 60 minutes was quite a lot higher. So actually, this trend is, is that that webinars are getting slightly more scattered in the sense that there are more mixes in the formats and the durations of webinars, it's only 18% of webinars that hit that specific average of, of exactly 55 or whatever minutes, whereas the the webinars out there that go a bit into the hour or the webinars that are shorter, actually, we can see a lot of webinars that are trying to hit the the half hour mark actually equally many as are in the in the longer gamut as well. So you're going to see this as being a, a move that actually, if you compare it to previous years, the average duration of each webinar that's being held by the producers and the hosts out there is going down, this number was 61 minutes last year. So that's a shine back and saying, well, maybe we don't need to produce that long webinars. And this might be a trend that's that that is solidifying. We don't know that yet. But we can certainly see the average duration of webinars going down, while also seeing that the different kinds of durations is, is widening a bit. So keep that number in mind, people are hosting webinars for 54 minutes on average, but how long do people actually spend watching those live webinars? Well, the answer is 40 minutes. And this is, interestingly, exactly the same as last year. So this kind of 40 minute mark is the number of all of those millions of participants that go in, watch a webinar, participate in the storytelling that's going on there. That is, yes, also driving data back to your marketing, automation platforms and everything in between. So the whole idea is that what webinars do really well and like retainingly too well, is to actually keep people engaged in the webinars. So while the average number or average duration of webinars has gone down over the past year, actually, the average watching time live has stuck exactly where it where it was before. And interestingly, this is actually the case both for live engagement, and for for on demand engagement. So if, if you want to have a bit of a rule of thumb, you should basically expect that people stick around for something to the tune of 70% of your webinars on average, and that people spend half the amount of time watching an on demand webinar as watching a live webinar. If we're identifying the gaps in this, where there's still a major potential to improve is actually on on demand. One thing is that you probably can't expect as much engagement in an on demand webinar, you probably shouldn't expect people to spend 40 minutes watching both live and on demand afterwards, they'll probably skip around, they'll try to find the good parts. And that's natural. That's how we engage with with on demand content online, whether in video and webinars, or just browsing through news articles and blog posts and everything else. So probably that one to two ratio between on demand live is a natural one. But where there's a big gap still is in how many audience members how many people how many leads are driven into on demand webinars. This is still something that's in the becoming, we're talking about maybe five percentage points on average, of people that watch webinars on demand. And this is actually a major opportunity that's being missed by the marketers out there, in the sense that, well, this is content that already exists. And I think we all as kind of what our human event makers have this tendency to say, we're going to do this event, we're doing it right now. We want to drive as many people to watch this webinar live or any webinar live. By the time that we're done, well, maybe we forget about it. There are two major opportunities. And we spent a lot of time, as you might have seen yesterday in Tysa's webinar about our new webinar six features, we're spending a lot of time making sure that the video content that's being produced in webinars can be used in highlights and in other content posts. But the other part is literally making sure that on demand webinars are being promoted, and they are in a lot of cases, really good evergreen content. Alright, so I already touched a bit on this, this idea of the funnel. And there's going to be many different funnels out there. I like this one because, well, we painted it green in 23 colors. So it feels like it fits in the slides. But essentially, this is all about figuring out not necessarily where does webinars fit in your funnel, but rather, how does webinars, how do webinars fit into your funnel in different cases. Where are the cases where you want to drive a lot of attention or reach around your webinars? What are the cases where webinars are a way of increasing engaging existing audience? What are the cases where you can actually use a webinar to convert people into customers. And obviously, there's a huge potential for the longer tail of using webinars to talk to existing customers and to continue on the loyalty journey for that. So why am I repeating marketing 101? Well, actually, the funnel is very much part of how we can see the KPIs of webinars. So how many people visit a landing page for a webinar on average? Again, this is going to be widespread, you're going to have webinars where you get 10 people on the landing page and all 10 of them sign up, you're going to get webinars where you have, well, 30,000 people visit the landing pages, and yes, only 10 people signing up. So all of this obviously depends a lot on the marketing craft. How good is your webinar? How many people are you driving in there? Is the audience correct? But interestingly, when we start kind of stripping away all that noise and look again across thousands of webinars, millions of signups, well, the average webinars or visitors on a webinar page is actually going down. I think this is not because, again, of a waning of webinars, but rather a solidification of us knowing the audiences. So this number is not vastly down, it was 569 visitors on average last year. So it's kind of dropped by 30 visitors on average for a landing page. But the really interesting part of that is actually that the registrants, this is not an average number, but rather the actual number of registrants per webinar is going up year over year. So while the number of visitors on any given landing page is going slightly down, might just be solidifying, well, you actually get more efficiency out of those webinars. And again, I think this is more about us as marketers getting more used to what is the pact, what is the exchange that we are making with our audience when we ask them to sign up for a webinar. So we might have a need to drive slightly fewer people to actually hit the landing pages because we expect the people that then do hit the landing pages by good audience profiling actually sign up in exactly the same numbers as what we used to see. So this number is basically 300 people, 308 to be specific, are the number of average registrants, again, across thousands of webinars with millions of signups. A way of saying that as well is that the signup rate for webinars is going up. This is interesting because again, we had this sense of, well, early 20s, well, pandemic, and everyone wanted to just like, we just need to be able to participate in something online. After that, a solidification of saying, what are we actually getting from webinars? And now we're starting to see a rise that is statistically significant in the signup rate for webinars again, right? This number in peak pandemic days was 59. It slowly declined down to 54 in the last year's numbers. And now we're starting to see probably a materialization in terms of not driving just everyone to your webinar landing pages, but becoming better at targeting, being better at setting up the right webinars because we lean on data to keep the number of attendees in a webinar exactly the same and thus growing the signup rate. We got a lot of people to visit our pages. They actually sign up. Do people show up as well? Well, actually, yes. And this is a number, again, that is going up, not massively, but a few percentage points over last year as well. So if you look at the funnels here, you're actually getting the same number. So 58% of people sign up for a landing page on average. You can kind of keep that number in mind. If you're more than 60%, you're doing really well. If you're doing more than 70% signup rates, you're doing really well. And the same goes for the attendance rates as well. I should say that the attendance rate of webinars here might be one of those ones where we, in a final report, will add a bit of an asterisk because this is based on the numbers on our platform. And we know that when we look at other platforms' content, that this number is slightly lower. That might be a flex on our part. That's not the point here. But it's mainly saying that what really drives attendances for webinars is the right flows. So make sure that you get the people that sign up for your webinars to get those right flows. Add reminder emails. Get those to actually be delivered in their inboxes. That seems logical, but it's also increasingly hard in a congested marketplace. So make sure that they don't hit spam or promotion, but actually when people sign up for a webinar, that they are actually receiving that email that just has a button. And that's the final point here for the attendance rate. What keeps the attendance rate both high and rising is that you want to make sure that there's a button in that email that takes you directly to the webinar. Again, small things, it's probably simple, but in actual fact, it is probably what splits this number from lower numbers I've seen out there. I've seen numbers as low as 40 or 42, but probably what you should be expecting is certainly an attendance rate for webinars that is 60% or higher if you really drive that as a conversion metric. One of the best parts of our annual webinar reports, yes, we can talk about funnels and those KPIs, and they are really important. But we also try to answer some of those questions that you'll have asked your chat GBTs and your Googles about, right, a lot of times. So when should I have my webinar? When should I go live? So we can look at the numbers of that as well. So this is not when you should have your webinar, but rather when everyone else are having their webinars. People weirdly do not have webinars on Monday, Fridays. We've done these reports for a while. This is actually a pretty steady number. People tend to only have a very small share, less than 10% on Mondays, less than 10% on Fridays, while everyone else is crowding the space on Tuesdays and Wednesdays and Thursdays. This is sort of fun, right? It basically means that everyone out there are kind of deviating to the mean of saying, well, we'll sort of have a Tuesday webinar. It's probably easier for us on the organizational part, right? We'll do it on Tuesday because then we can prep on Monday. But there is a gap out there to say, we'll probably figure out when we want to do this when nobody else is. Excuse me here. I should have a cough button for this if I'm not running out of voice. All right. So that's when everyone else are doing webinars. Are they doing the webinars because people actually attend to attend, right? Do they have the same logic that we as webinar producers are? And yes, I'm fully aware that we're doing an event here. That happens to be on Tuesday, Wednesday and Thursday. We're doing really well on following our own advice. But did we do that because, well, it's expedient for us. It fits our organization. Or did we do that because, well, people also tend to actually attend webinars more on kind of midweek days? Well, actually not really. If we look at the numbers here, we can see that, well, people are equally likely to attend a webinar on a Monday, on Tuesday and on Wednesday. And then actually, I mean, it's not a lot, right? But it's four percentage points, five percentage points higher on Thursdays and Fridays. So people are much more likely to attend your webinars on a Thursday and on Friday than they are on a Monday, Tuesday or Wednesday. You can kind of close your eyes, figure out like what are the potential reasons why this is happening. But in a lot of cases, probably there's something about congested calendars. What are people actually expecting to do? But nevertheless, this is something to make use of. People are more likely to attend on Thursdays and Fridays. And actually, it also goes that people are more as likely to engage. It differs a bit on minute counts here, right? So it means that if you have a Friday webinar, well, people will leave two minutes earlier, might have other things to do, but they're much more likely to attend. Again, we can look at different KPIs. Is the most important thing for you to gather leads? Well, you should go for the signup rates more than the attendance rates. If your most important thing is to get people in the webinar room and it probably doesn't matter tremendously whether they're attending for 38 minutes or for 40 minutes on average, well, then you should probably be going for optimizing for the attendance rates. Whereas the third metric might be further down the funnel for the engaged or sorry, for the loyalty part, you might want to optimize towards engagement. So some of those numbers, I would certainly say there's a huge gap in Mondays and Fridays. Basically, if you want to make sure that people have the attention to sign up for your webinar and room in their calendars, well, Mondays and Fridays are better. And there's no data that weighs against doing that. People are as likely or more likely to sign up on those days. People are also as likely or more likely in the case of Fridays to actually attend your webinars. And finally, there's not a lot that goes against using that kind of Friday metric. So if you're going to be doing that, then you should probably be going for the signups. Usually Mondays and Fridays are better. So the same thing goes. When should I host my webinars? That's a fairly big bias to hosting webinars in the morning. This is a number that's rising. So most webinars are in the morning. This is 44% in those thousands of webinars that we sampled from last year. And this is a number that's going up. This was 41% last year. So kind of people in terms of gravitational pulls are moving to doing webinars earlier and earlier in the sense that they start at 10 a.m. or before. And you can actually see that, well, very few webinars are going on in the afternoon. It's less than 20% that start after 3 p.m. So that's kind of this natural inclination to get them done, get them done early. But again, that is maybe an opportunity to act against the market a bit. People are slightly more likely to attend in the morning, which actually is counter to what we said about the days. But actually be that you're kind of well positioned to kind of gravitate towards those mornings because people are attending at a higher rate in the morning. And actually, they're also engaging more in the morning. So a morning webinar will get people to attend a bit more, but also to stick around in your webinars for longer when they do. All right. So some of those kind of common questions. When should I have my webinars? Generally, see if you can do it Monday or Friday. See if Friday is something that works for you. Experiment with it. It has a gap, at least in the sense that people's calendars will be more open in the afternoons. But doing it in the morning is not a bad idea. It's sort of what everyone does, but it's also what seems to work the best with the data that we see. So what happens in those webinars? I've spoken about engagement and engagement. Yes, it's about sitting there in the webinar room and looking at the beautiful speakers that's on stage. But it's also about participating. So it's about chatting. It's about reacting in the in the room. It's about answering polls. And it's also about asking questions. So this is, again, fresh from the presses. And we can see that there's a steady rise in number of webinars that allow for chat. This is something that we used to be, I don't want to say afraid of, but certainly a lot as we well, we saw that the larger the webinars became and the larger the companies were that made the webinars, the more people shied away from from opening up the open chat. So last year, the chat number was that 59% of webinars had chat enabled. And that number is actually up to 65% now. So again, us getting more comfortable with the idea of webinars is a plus, we get into a point where there's more, more open conversation, we also see the benefits of of engaging. Same thing reactions are going up. So the number of reactions in in webinars have gone up from from 36% of webinars into 41%. I say that we also revised heavily our our reactions features in the last year. So this might be something that we can see more steadily growing with the tools that are becoming available. But these are healthy stats in the sense that all the things that we as webinar makers are hoping to see are urging on for people to actually participate in the chat for actually reacting to chat, that those things are indeed happening and growing year over year. And I'll point to the right hand side and say that questions are in the same space. Questions were always one of the ones that that had the highest rate of usage, we see that 66% of webinars, so that's two out of three webinars, enable questions as they go along, this number is often 64% last year. So also as like slight growth there. And just to make sure the questions are slightly but only slightly more slightly more popular, I should say, than than chat. So I kept polls for last. And here there's a decline. So polls since last year has actually gone down by 20 percentage points can tell you why. But I think it's also this idea that as people move more and more towards going to chat to go into questions to go into reactions, it sort of crowds out the poll part. And this is not me saying that you shouldn't be expecting people to answer polls in your in your webinars. But really, what you want to be doing is you want to make sure that those polls are not just filler content, you want to make sure the polls that are made, actually drive the data that you want. So it's cool to say, are you doing fine? How do you think the weather is going to be tomorrow, all of that doesn't really matter for your businesses. That's a way of having people be engaged and feel that that part of the webinar. But really, what you should be doing is to gauge the audience for buying intent for actual intent about the the content that you're doing. We're seeing customers that are doing this really well. Yes, by feeding it into the webinar data set in 23. But really, where this starts to matter is when that webinar or so when that poll content gets into the CRM afterwards. So making sure that you can have audience slicing through intent using polls directly in the webinars. And another reason why polls is going slightly down potentially in our server here is that we launched a new feature called action cards that sort of move some of that polling to be more action based. You saw an action card already in the in the chat where you can go and answer the survey that I prompted for before. But that might be another reason why some of that kind of in webinar polling is moving slightly, we might include action card data in the final report by January, but we'll have very little to compare to given that the feature only launched a few months ago. Okay, so I'll take a breather here again and say that, that this is preliminary data. All of this stuff is fresh from the presses in the sense that, that we, we, we seen all this adoption, all this growth, all these things happen in the past 10 months during this calendar year. But we are also updating these numbers for our annual state of webinars report that's coming out in January. And you can already now reserve your spot using the link in the chat, I can see the producers are frantically trying to get the link out there so you can see it. But you can reserve your spot now to actually get that full report and all of that. So what's coming into that a bit more of the quantitative data that I just showed you a bit more kind of deep dives, you might include the action cards in there, it might be a few more kind of bits and pieces in there. But really, what you're going to get is a lot more qualitative data about how the industry is moving. So a bit of a sneak peek here. webinars are still growing in importance. So more than 62% of respondents see webinars, not only as something that they do, but something that is important or extremely important to a digital strategy. Again, this is nice for webinar toolmakers to know, but it's also something that illustrates the importance of our industry. I think we're in a lot of ways, we sort of getting blinded to this new world of, of how online marketing works, and being able to retain the numbers that we've seen year over year in terms of how many people sign up for webinars. How many people attend webinars, how many people engage with webinars is a way of reinforcing this idea that webinars are not just a nice to have, but an absolute need to have that is important or extremely important to your businesses. More than two thirds of companies are repurposing their content. So reposing the content here is a bit of a wide term. But repurposing is really just saying, well, we actually use our content. So a lot of webinars out there, I guess 30% are still only being used as a kind of one off thing. And that's really cool, right? You can get 10s or 100s of 1000s of people to show up to webinars to participate with your brand and your messaging and whether that's about investment advice, or pension advice, or practices on how to look for jobs with AI. I mean, everything goes in terms of what the content is of webinar, and what you can engage people on. But there's a huge source of potential improvement by saying that once you've done that webinar, maybe you should be making small clips from it. Maybe you should be using content generation features to suggest social media posts or make articles and anything kind of tapped into that. So as you write here, this is mostly about untapped potential. There's a lot of road still to travel in terms of making not only great webinars that convert and that engage, but also to use and reuse and repurpose that content. With all of that in mind, there's also a clear trend in terms of putting a name on it. I want to say that in the span of the last half hour, I've probably overused the word professionalization or materialization. I've used it so much, I can't even say it anymore. So you're getting to this point where we know that webinars are here, they're here to stay, that the numbers are stable and all those kind of things. But how do you actually plug that in to your business and into your organizations? What we're increasingly seeing is that the role of the webinar producer or the webinar program manager is rising. So 30% of respondents have dedicated people or teams that are there just for running webinars. And that's a huge change from certainly where we were five years ago, but even where we were one or two years ago, that the program manager and that role is actually still rising. So there's plenty of findings still to come. If you participate in the survey, you'll automatically get all of the findings. So you can kind of match what you're doing with the rest of the MarTech companies out there. So it'll get you a really good opportunity to know, again, how should you measure your success? When are you successful and when are you not? And you'll find a link in the chat for the state of webinar survey. All right. So with that, maybe let's take a few questions. Before we go back and hand it back to Amelia. Basically, what we'll want to do is we want to pick up some questions and I can see people are scrolling around to find questions for me. So Sophia is asking, what are you most surprised by in this year's webinar trends? Honestly, I'm sort of, whether surprised or heartened, of a lot of those things that we were sort of like, that were in flux before, where we saw changes year over year. It's nice to see that there's a steady state and that that steady state is really high. So one of the things that, I don't want to say that I'm positively surprised, but one of the things that really validates all the effort that, yes, I am and we and all of us around the virtual tables here are putting into webinars is that 40 minutes. So we're not talking about, oh, we're going to get people on our web pages. How can we get people to sign up? But how do we actually get people to be in a webinar and be there for a while? And that is the magic of webinars is that we get to look people in the eyes. We get to have a virtual, yes, but a conversation. Nevertheless, it is what video does. And the fact that that number is massively high. Think of your, whatever people will visit your webpage for eight seconds. Well, apparently they'll watch your webinars for 40 minutes. That chasm is huge. So don't know if the, if you're well, don't know if I'm surprised, but certainly I'm, I'm heartened to see that that's the, that that's the, the case. All right. So that's a lot of questions, guys. And I'm, I'm looking at two more minutes. So let's take Sarah's question in the bottom here. So it says, what data showing engagement patterns across live and on demand with data showing engagement patterns across live and on demand, how can markets, markets is best adapt their webinar strategies to meet audiences where they are. Are people still watching live webinars? So I think that yes. And actually people are probably watching live webinars slightly too much where it is the magic, as I said, of webinars, that it's something that people tend to want to watch. They might not show up for the first minute or the first two minutes, but generally they are there for the webinar. They'll be there. A few minutes into the webinar and they'll stick around until the end. So that's a really, really good sign. And for the health of the, of the webinar industry, I would love to see a, a split, not necessarily where the number of people that attend a live webinar goes down, but where marketers are more aware of the fact that we're let on demand webinars are well, in some sense, free, it's not free, right? You still need to get people to actually sign up to be interested in those webinars, but it's evergreen content. And in the world we're living in, well, evergreen content is sort of what you want to be doing. So make sure that the webinars that you're doing, the webinars that are great, certainly that you sort of mock them up for remarketing that you get, um, well, those webinars that have already run into your newsletters, that you get them into the slide decks of your salespeople, that you get them promoted with the webinar spots as shite eyes will have shown some of you yesterday on your web pages, because they are just a way of keeping driving leads, um, in a way, that doesn't require lights or cameras or anything like that. All right. With that, I would say that probably my, my time is up. Um, I want to highlight that this is still something that's in the becoming. If you have questions that I didn't answer insights of how we drive the field of webinars forward, please reach out to me or to the team here. You're more than welcome to, um, to do so as you, as you go along. And even if you don't want to just reach out and say, hi, make sure you actually fill in those webinars surveys. So, so your voice is heard in the final report and you get access to the final report at the tail end of that. So thank you so much for, for listening and back to you, Amelia. Thank you so much, Stefan, for sharing your insights. It's absolutely incredible to hear all the details and yeah, really reflect about what the data actually means. Cause I think we look at a lot of data every day, but it's good to get those stories and the reasoning why. So thank you so much for that. Now up for our next session, we have a very exciting session on a data driven webinars. So just stay in the webinar room and you will be automatically redirected and give me one minute and I'll hop over and I'll meet you guys there. So I'll see you there shortly. Bye.