Thursday March 28, 2019

Interpreting Marketing Data to Make Better Business Decisions

In today's digital world, it's crucial that marketers are data-driven in their business decisions.

And while 87% of marketers use video as part of their digital strategy, only 9% of those marketing teams have their video data integrated into their marketing tech stack. How can we close this gap and be more data-driven as marketers?

Join us on March 27th, 4:00 PM CET, where Joakim Ditlev, co-founder of Messbar and Jennifer Montague, Head of Growth at TwentyThree, will provide insights into interpreting marketing data, and helping marketers identify the video metrics they should be paying attention to in order to make better business decisions.

In this webinar, you'll learn:
- To use a simple framework that helps you focus on the right business metrics
- How video marketing data can be leveraged to shape your digital strategy
- Best practices and use-cases of video marketing across the funnel
- How business metrics can be used to better support the sales process

About Joakim Ditlev
Joakim Ditlev is author of the first Danish book about content marketing and is a well-known speaker in Denmark. Joakim is co-founder of sales and marketing consultancy, Messbar, where he helps marketers in B2B companies work more strategic, data-driven and - ultimately - become more valuable to the business.

About Jennifer Montague
Jennifer Montague is the Head of Growth at TwentyThree, The Video Marketing Platform. Previously, Jennifer worked in marketing roles at Planday in Copenhagen and FIFA in Zurich. Jennifer is responsible for the conceptualization and execution of multi-channel digital campaigns across global markets aimed at increasing customer acquisition and product adoption.

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