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What you do is really boring.
Really boring and no one really cares what you do.
But they care about why you do what you do and then they care about how it's going to
impact them.
So if you can create content that say, hey, this is what we did or interview a customer.
I mean, that's one of my favorite ones to start for most brands.
I say, you know, it's scary.
You don't want to get on video.
Most of them are like, I'm not a video person.
But if you went to your customer and said, I want to celebrate you.
I want to do a video about how amazing your company is.
And if you could intertwine what we do with you as one of your customers, that would be
great.
And no customer is going to ever say, no, don't celebrate me.
No, don't give me attention.
And when you find that kind of niche, you'll start celebrating your customers, your customers
will share it.
And all of a sudden, it's not you talking about how good you are on video.
It's your customers talking about how good you are.
And I think that's that's really where the game's changed.
So I would say the three things for people that are trying to get in a video is first
press the button.
You know, the nice thing about video is that you can take it, you can test it, you can
watch it back.
You can try it again.
There's so many people, they're overly concerned about that first time just pressing the button
or they worry about perfect light or perfect audio.
And, you know, audio is probably the most important aspect that they should focus on.
But my first tip of like three things you want to take away.
First one is press the button, try it out, you know, test different things.
I mean, I've done 1700 live video streams in 18 months, and I would say it took me 800
or 900 before I was extremely comfortable with all these surroundings.
And still, I did one yesterday and I had to walk around different parts of the venue
to make sure I got it where I wanted to do it.
I think for most people, video allows us to test and fail very fast.
It's not, you know, we're not taking a video and having to send it back to a production
staff and then they give us feedback or, you know, like a book where you want someone,
you know, an editor here.
You can take it, watch it back, take it again, try different things out.
The first step I would say definitely just press the button.
The second one is don't worry as much about you having to be on camera.
And my favorite thing is document.
Document your surroundings, document events you're going to, even if you're like, I'm
not sure where this would fit into my video strategy.
You know, there was an event I went to here in Boston when I got here and they had an
amazing panel of executives of this company that were getting interviewed by a thought
leader and it was great content.
I looked around and there was nobody videoing.
And I asked them, I said, why didn't you video this?
They're like, well, it's only our clients, only our partners here at this event.
Like, we didn't want to video.
Just the sound bites alone would have been great.
If you did like a video of inbound and you did a bunch of B roll, you could put the sound
of this interview being over top of that and kind of combining these two different scenarios.
So my second piece is document, document, document.
You know, you almost want to get a phone that has the biggest space you could possibly have
on it just so that you can take as much B roll as you can.
And then I think the third one is, you know, test and tweak.
I think with video, we're getting a lot of data.
I think video for me, you know, you hear people.
I created a viral video that nobody watched, you know, and viral.
It's not viral because you, the author, thought it was viral.
The audience is who determines if something is valuable and if something goes viral.
And I think if you start listening to your audience, I mean, one of the things you can
simply do is ask them, what kind of video would you like us to create or send out a
bunch of videos?
I just did this for my speaker reel.
I sent probably 30 clips of videos to a very tight knit group of people, about 50 people
and said, pick your five favorite videos.
And everyone there was like, wait, Brian, you're the video guy.
And I was like, well, I'm a video guy that thinks I know what people want.
But if I ask the people that I care about what they want, then I really know, right?
It's not Brian thinking this is what they want.
So I say that my three tips are definitely press the button.
Don't be afraid to document everything and then leverage the data and asking your community
for what content you would create.
