Most marketers know their budgets to the last cent, but far fewer know their video spend. With video driving over half of digital engagement, video budgeting is critical. TwentyThree's Dan Duffett leads a discussion on how to budget for video in organizations and premieres a new video budget tool.

Dan Duffett, TwentyThree | Tapio Haaja, Sanoma Content Studio | Kristjan Knigge, VideoBird