Geoffrey Brown
Geoffrey Brown, GoDaddy's Marketing Manager, and Cecília Boechat discuss GoDaddy's innovative use of webinars to engage and educate entrepreneurs. He highlights the balance between low-fi and high-production content, and the importance of thorough planning and cross-team communication to ensure smooth execution. They cover how webinars are repurposed into bite-sized social content and on-demand courses to maximize reach and learning opportunities and explore evolving webinar goals, with a focus now on thought leadership and authentic customer storytelling.
