In his current position of Senior Vice President – Digital, Tjalling Smit oversees all customer facing digital activities of AIRFRANCE KLM: websites, apps, social media, etc. Smit is passionate about making AIRFRANCE and KLM “more human” and delivering excellent customer service by leveraging the ever increasing possibilities the Digital landscape provides. Smit joined KLM in 2001 as a Management Trainee and has held various positions in AIRFRANCE KLM since, all in the domains of Marketing and E-commerce.