Jackelien Veldstra is Director Digital Transformation for KPN BV in the Netherlands. She is guiding the digital & omnichannel activities within the company. Before KPN she gained a lot of experience within the financial industry working as Marketing Director for American Express. A real service player where customer obsessed employees, delivering each day outstanding customer experiences. Jackelien started her career within the dutch Postal & Logistics organisation working on new business initiatives. She is living with her husband and two sons in the Hague and is passionate about change, the possibilities of new technology and how people adopt and cope with transitions.