Thomas Van Schaik on his talk

So you are having a session in a very short time. What are you going to be talking about? I'm going to be sharing a business case out of the Dutch Olympic Committee of this summer, where we used the athletes as influencers to really connect with the fans and gave them the kind of access that they wouldn't be able to get anywhere else. And exactly how we did it is what I'm going to be talking about. So you should definitely join that session. I hope many people will join because I think it's a strategy that you could be applying to your own audiences and work with your influencers to create a narrative that everybody can support.