Successful Product Launch Strategies

Thursday September 29, 2016

Successful Product Launch Strategies

Hear Product Marketers at the world's fastest growing companies on Successful Product Launch Strategies.

Speakers:

• Allen Mask, Head of Global Product Marketing, AirBnB

• Manav Khurana, VP of Product Marketing, Twilio

• Matt Hodges, Senior Director of Marketing, Intercom

Moderated by Alex Lopes, CEO and Founder of Sharebird

Rasmus Fisker shares his takeaway on video marketing

Rasmus Fisker from MediaCom Beyond Advertising: Be aware of the first seconds of the video, that's is the moment where you will grow your audience.

00:34

Thomas Van Schaik on his talk

Thomas van Schaik, CCO at NOC*NSF summarizing what he is going to talk about at the Komfo Summit 2016 - Made With and By Athletes

01:32

Brian Fanzo: Marketing predictions for 2017

Brian Fanzo, aka iSocialFanz, is predicting what will be the important trends for marketers in 2017. Video and mobile. It's about getting ready with those elements in order to master VR, MR and AR which will be important going forward.

01:09