Rasmus Fisker shares his takeaway on video marketing

We're really, really aware of what's happening with video right now. So in terms of video, that is changing the way we see content today. And we've been experiencing a way of seeing video. So usually before we had a presentation of a story and then we had a climax and so forth. But the way that video is working right now in our feeds means that we need to have a really, really strong attention grabber in the beginning of our video because Facebook, 85% of people there are watching videos without sound. YouTube, you only have five seconds to convince people to see it. So be really aware about that attention grabber in the beginning. That's going to be controlling how many viewers you're going to have on your video in the end.