Studio and gear session for world-class production setup

Hi everyone, good morning, good afternoon, and well, not good night, but good evening to those of you in your respective time zones. My name is Jakob Bartholdy and I am your host for today's session and this is WebinarDays 2021. I have the pleasure of guiding you through the next about an hour and a half onslaught of expertise, knowledge sharing, and tangible insights. When I'm not hosting this great event, I am also the country manager here at TwentyThree in our great offices here in Copenhagen. Now just a quick introduction for those of you who are signing in for the first time, welcome. This is WebinarDays 2020, this is a three-day event. This is the third and final day you have checked into. We've had two great days that I'll come back to in just a second. We have started the WebinarDays because the world has changed. We all know this, we are all becoming more visual, we are communicating via webinars, so there's been an explosion in this field. So it is to us obvious that we needed to gather all the experts from around the world, and this is truly a global event, as you'll see for the speakers in this session as well, to share all their knowledge on webinars and how to engage with people through webinars. So again, this is our third and final day. Hopefully you've been able to join the two other days we've had. We've also had a morning session this morning, and that is basically the model. We do three sessions every day. We had a morning session, for me here in Denmark it was morning anyway, with great speakers. We have an afternoon session, which is the one you've tuned into now. And then we have a day of discussion. And then we have an evening session where we end the day. But I will come back to that as well. If I just have a quick look back at the two days we've just had. This is my first day as your host, as your webinar guide for the day. So I've had the pleasure of sitting on the other side of the screen where you are sitting now and watching in. And there's been some great talks from Academy Award winning director Thomas Vinderbaat yesterday to actors talking into how to actually get love through the camera lens. We've had CMOs looking into how do you use webinars in a marketing setting to drive sales, to drive leads. We've had a technical deep dive almost, you could say, with Siemens looking into how they enable their organization globally, how they integrate to the marketing automation systems in the back, and how they use this to basically video enable thousands and thousands of people. So a lot of good content has been going on for the last two days. Now, those of you thinking, I missed out, I didn't check in until today. Don't you worry. Everything is available on demand. So you can see this at your leisure. You can revisit all the good talks you've seen. You can share them with your colleagues and sit down, take all the notes you want. The same with the sessions we're doing today will also be available on demand. But do focus on the live version now. So I'm not going to tell you where you can find the on demand until a little while from now. So day three, we've finished the morning session, which was great. We are now diving into the afternoon session. So if we have a look at the day three agenda this morning, we were looking into how companies bring webinars into the digital world. For the next hour and a half, we are going to be taking a hands on deep dive into Studio Geek. What you need for a world class setup. And for the next session, which I'll come back to as well, our evening session, we are looking at digital events as content marketing. It's just going to be a really, really great session. So do stay tuned. I will dive into that a bit later. All right. So before we get into the nitty gritty of all the experts, all the gear, all the advice and knowledge, I want to welcome all you new guys. I'm looking over here into the chat. I can see you're already already hitting it there. So for all you new guys, come a bit closer. I'm just going to give you a guided tour and all you guys have been there many times. Lean back, have an extra sip of that coffee. But all the newcomers just lean in. It's fine. We can't see you. We want to hear you. So it's not a problem. So I'm just going to give you a quick guide of what we're actually looking at today. So this is the webinar. This is a 23 webinar where I'm standing now. I will be quickly replaced. With a lot more expertise and knowledge. This is where the action is going on. But we want you to participate as well. So we have some instruments to make this as engaging as possible. If you take a look down here, you have the chat. Now I'm looking at it and seeing people are already giving it a go. That's good stuff. We want to hear you. We want to hear how you're doing. And for this session, I would actually in the last one, we had a little discussion around whereabouts in the world you are. I can see we are in Washington. Welcome. But where are you physically? Where are you sitting? Are you sitting in your lounge? Are you sitting in the office? Have you just woken up? Sitting in bed? Throw that in the chat down there and we'll give it a look in a second. Now, as mentioned, onslaught of experts. There's so much good stuff here. And this is truly for you guys because this is the live session. So this is a unique opportunity for you guys to bring all your questions. So if we go a little bit above the chat and have a look. Up here, we have the question bar. Now, punch in all the questions you have. We literally have many, many speakers. I'll get back to that in a second. And what we're going to do is we're going to collect all your questions and then we're going to end this afternoon's session with a panel discussion. So we're going to be diving into all your questions. Hopefully, we can make it all the way through. But do all the way, you know, put in all your questions. We really, really want your feedback. And again, we are gathered here. We are gathered globally and digitally. But we really do want to have your feelings as well. So you have reactions down here as well. You can see the hands. Give it a clap. Give it a light bulb for all the good ideas. A heart for a bit of camera love. We'll never say no to that. So let's get that almost concerty, intimate concert vibe going. Do share all your feelings along the way. So, right. Where are we physically? We have one in the office in Denmark. Home office drinking fancy coffee. We're in the Netherlands home office. So I get this kind of idea that a lot of people in the home office, we've, I mean, I've done a lot of webinars this year as well. I think the best one I had was a guy who was sitting literally in his car in his driveway whilst the kids were in the house so he could get a little bit of peace and quiet. So that's also the kind of the magic of webinars. You can consume this content and participate from anywhere. You can participate from anywhere in the world. All right. So if we have a look on this session slide that we're going to be doing today, today for this afternoon session, we are diving into gear. We want as much gear as possible. Now, we have not one, not two, three, but four, sorry, five speakers for you today. So that's a lot of speakers. It's going to be an intense panel debate. But it's also a lot of expertise gathered. We have our own specialist. And I've actually, because we had Thomas Vinderberg yesterday always thinking, talking about authenticity on how you could do so. You needed to tread a little bit on thin ice. So we have our in-house expert here who's from Iceland. So I've promised to actually pronounce her name correctly. I've been practicing all week. So this is definitely my thin ice for this session. The 23 webinar specialist, Oithur Anna Sigurdsdottir. I hear no laughing from her studio. So I'm going to say, nailed it on that one. We have Arla food ingredients coming as well. We have Waves Michael Pearson, who is literally right now in a car from an airport in the U.S. driving towards his home. So again, all about being a little bit on thin ice, making it interesting. Will he make it? We'll see in the end. And then we're also visiting Lasse Husfeldt from Jyske Bank, who's going to be showing us around a very, very impressive setup that they have. Right. So jam-packed session, as you can see. So with no further ado, I think we need to jump into this. The first speaker of the day is my colleague, our in-house webinar expert. I'm looking at these cue cards and it says in-house expert. I don't think that's covering really her competencies. It's you should webinar Jedi, webinar rock star. She has done hundreds and hundreds of webinars, both in front of the camera. And behind. She's been running the show for these days with webinar days. And today she is in front of the camera as well. So it's a lot of condensed knowledge directly from Iceland here and off in Copenhagen. The floor is yours. Here you go. Thank you so much, Jakob. So I said my name is either. I don't know. So you'll say that however you find most comfortable. It was a great shot, though. Yeah. I really appreciate you practicing for so long. I am a webinar specialist. And over the last two and a half years, I have lost count of how many webinars I have hosted, produced or spoken at or been in contact with. Yeah. In any way. So what I actually want to talk to with you about today, I kind of want to do a little show and tell. Skip the slides. Use the medium, like Pep said yesterday, and do a little show and tell session on how we at 23 built the show and tell. So I want to talk about how we at 23 built the studio that was perfect for us. And I also want to share a few best practices, my best tips for those of you that might be considering building a webinar studio. So what did we at 23 consider when building our own webinar studio? So we're a video company. We do a lot of videos and webinars. And our studio really had to work around that. I want the studio to be super plug and play. I wanted it to be for everyone in the office to run webinars and film videos. I wanted it to be one person could operate it. And I also wanted it to be a bit friendly. So in a way that my colleagues don't get scared about running webinars. I want the gear to be plug and play. They don't have to worry about it. It's friendly. It's there for you when you need it. Quality is, of course, important. So having cameras and lights and stuff like that in house. It also had to be a bit modular. And what I mean by that is that we can build it on and off for different use cases. So sometimes we are running one webinar in two different studios like today. Jakob is right behind this wall behind me today. And we need that to work with our studio. We need a studio that works for simple one-person webinars. We need interview webinars. We needed to be able to work for a lot of different use cases. And in different settings as well. In different rooms. In different buildings, et cetera. So it also had to be flexible. So that we can use it for both webinars and videos. For workshops. Online workshops. For the video call that you just want to look extra nice on. So it had to be flexible for that use case as well. And what we have come up with is not the end all be all perfect webinar studio. But it's the webinar studio that's perfect for us. And if there's one takeaway. I want you to take away from today. Is that you should not go out and buy a webinar set up because it looks cool. Because someone else is using it. I want you to buy a or get the gear and build the studio that works for you. You don't want to work for your studio. You don't want to be slaving away every time you need to host a webinar. You want the studio that works for you. So what did we end up with? And now this is where the show and tell part comes in. I'm breaking down three little studios in a way here. And firstly we have the modular studio that everyone can run. The plug and play studio. So firstly we're looking at cameras. Now I can't show you our main camera because I'm using that right now. But it's a mirrorless camera. You could also go with something like a video camera like this. And what you want to consider when getting a fancy camera. That's not a web camera. Is that it has clean HDMI output. That's one thing that I had to learn really quickly. Is that not all the cameras we have in the office work. For webinars. Because they don't have clean HDMI output. Then we have lights. So lighting is super important. You can go with something that's actually super simple. Something like this. It's an LED panel. It's super portable. It's also versatile because you can adjust the temperature and the strength of the light on this. So that's super simple. And it can run on batteries and on power. Which is also useful for us. Then we think about the sound. So you can go with something that is I'm going to show you two different options here. Firstly, I have a lavalier microphone or a lapel microphone. A wireless microphone like I'm wearing today. That allows this one person that only captures the sound that's about half a meter around you. So it's a great option if you are, for example, interviewing someone. Then we have a shotgun microphone like this. So this one will sit. On top of your camera like this. And it can capture a bit more breath of audio. If you're going to get only one microphone. If you only have in your budget for one microphone. I would get a shotgun instead of just one lavalier. Because it's actually more flexible to have the shotgun if you have two people. Then how you connect your camera to your computer. As I said, I wanted it to be plug and play. I wanted it to be super simple. I have two things here. This is a capture card. So a capture card can actually transfer your video feed into a webcam feed. Which is super useful for webinars. Because most of them rely on webcam feeds. These you can get in different qualities. I don't necessarily recommend the one I have. So I'm not going to tell you what it is. I've had some issues with it. But then we also have a switcher. And this is really where the modularity comes in. With a switcher like this, I'm actually able to connect up to four cameras and different audio. You can even connect your slides into a switcher like this. So it really gives you a lot of flexibility. You can even see I have some tape on here. Again, I want everyone to be able to use this. So I'm just putting tape on everything and writing what buttons they should click when they use the studio. Now, these switchers are both great. Or the switcher and the capture cards are a great option for turning this into basically you have a fancy webcam. Now I have a fancy webcam on a tripod. And a tripod I will recommend that you get as well. Even if you just have a webcam. You want something for the camera. You want something for the camera to stand on. Now, I am also going to talk a bit about cables. An Ethernet cable is going to be a necessity for your webinars. I'm just going to say it. Some people run webinars without Ethernet. I will say you need it. This is a very short one I have right here. But basically, no matter your Wi-Fi can be blazing fast. It can have peaks and it can have lows, I guess you would say it is. But you want it to be stable. And that's where the wired connection comes in. And adapters. Again, with the plug and play, I want my colleagues to be able to take this one plug and plug it into their computer and be ready to rock and roll. So even if you have all the ports available on your computer, I like having an adapter because it means I can connect all the gear into this one adapter, which my colleagues can plug in. And then they're ready to rock and roll. And then as an extra tip, having an additional monitor. I did not bring that one with me. But I always like having an extra monitor on my webinars just so that I can multitask. I want to be able to follow the webinar room and my slides at the same time, for example. Now I'm going to bring in the next studio. So I'll be out of frame for a bit. And I'm going to flex my muscles and introduce you to the portable video studio. So what we have right here is very simple, very effective. So what I have right here is I have a light set. I have a stand with a ring light attached to it. Now I like this ring light because, again, it has temperature control and I can dim it. So we can take this everywhere. It runs also on batteries and on power. So we can even take it to conferences if we want to. We have this table right here where you can place your laptop. And it sits right under the webcam. We have a 1080p webcam here. So you can have your notes right below your webcam. So this is also something that's super nice. We can pack this together and put it into a car to go to conferences. We can carry this to different meeting rooms. So this one is super versatile. You can have a little microphone that just sits here and lives here. And that's what everyone uses. But it gives a lot of flexibility in where you film your videos. So let's move that one out of the way. Now I just messed up my curtains, but that's fine. And then we have the home studio. So I am looking at my table and realizing I forgot one essential piece for that. But it's fine. So for the home studio, I would recommend you focus on your lighting and your audio. You can run with your built-in webcam. And even if you have good lighting and good audio, it will be professional. It will look nice. Make sure your background is tidy, you have nice lighting. And for a webinar on the go or anywhere, I saw someone in the chat hosted a webinar in McDonald's. So, I mean, you can host webinars anywhere. So just make sure your lighting is looking good, your sound is coming through nice and clear. And you can host webinars everywhere. So what does this mean for us here at 23? Now I need to find my notes again because I just skipped a few cards here. So it means that everyone can host webinars. And in theory, we could host a webinar in five minutes. Everything is ready to go. You just plug things into your computer and you're ready to go. You might want to prep your material before, but the tech is there and ready for you to go. We can do multiple webinars at the same time in the same building. We can do different studios around the house. And what's really important to me is that I do not need to run around and set up gear every time my colleagues want to host a webinar, which saves me a lot of time, a lot of back pain, a lot of sweat. So now I just want to come to some best tips from me to you who want to build your own webinar studio. And as I said, my one takeaway here is consider what you want your webinar to look like. Consider what you want your webinar studio to do for you, how you want it to work for you before you start considering how you want to work for it. Consider what your applications are. If you don't need to host your webinars in five different meeting rooms, just go with one simple webinar studio that can work. If budget is your greatest concern, you can build a webinar studio in under 100 euros. So take your considerations into account. You can always take those considerations and build a nice studio around that. Then audio and lighting will be your best friend. So even if you buy a 1,000-euro camera and you ignore the lighting completely, it will look like a 20-year webcam. There's no way around that. But nice lighting can also bump up your 20-year webcam quality, maybe not to a 1,000-euro camera, but it will look nice. And the same with the audio. The audio needs will make you be so much more professional than if you have crackling audio. People can hear you typing. It's not that great. Then I'm going to challenge you to step out of your comfort zone, but I don't want you to dive headfirst into the deep end without knowing how to swim. So your audience will notice if you're sitting there in your fancy webinar studio the entire time you're thinking, oh, God, I hope this doesn't get messed up. So really step a little bit outside of your comfort zone. You don't need to throw yourself into the deep end. Get help also. I know you have people that know how to set up studios, that know how to run studios. I know you can even have someone run all of your webinars. If that's what's important to you, then you can make your studio work for you. And then my last tip for today is that if you're starting out, if you don't have a webinar studio, I really recommend a modular studio, getting something that you can build upon. So if you don't only have in your budget to buy one camera and a microphone and a couple of lights, do that. And then you can always build upon it. So start with something that you can build upon in the future to make the studio that you want at that time. So at the time where you have the time and the budget and the skills and the need to build your studio, you're able to build upon it without having to start all the way from scratch again. Now, I think that is the tips I have for you. I hope that you have learned something very useful from these tips. If you have any questions, feel free to send them in in the questions bar. And I will send it over to you behind the wall, Jakob. Excellent. Thank you so much, Oidur. And I've actually, whilst you were doing your presentation, updated my LinkedIn and I do now speak officially Icelandic. So thank you very much for confirming that. Good stuff. Let's give a massive round of applause for Oidur. Give us some noise. I can see you're already doing it. That's great, guys. Show some love, some light bulbs. That was some really good tangible advice on how to get started. Now, we are diving directly to our next speaker. This is going to be also a super interesting session. I'm really looking forward to it. I know I'm going to leave the session jealous in terms of gear, tech, and setup. And I'm pretty sure a lot of you guys will as well. We are leaving our office here in Copenhagen and we are going to Lasse Huyfeld in Danske Bank. Lasse is the head of communication and social media at Jyske Bank. He is giving us a tour of how he turned the bank into a media company and he's showing us around the studio. Lasse is the creator of Jyske Bank TV and the inventor of the brand newsroom strategy in Jyske Bank. Lasse has been on the forefront of editorial communication and content marketing for decades. Please give a massive round of virtual applause for Lasse. Lasse, the virtual stage is yours. Hi, and thank you very much. Welcome to Jyske Bank and to Jyske Bank TV. And I'm looking forward to give you a little tour around here in the studios in Silkeborg. First, I'll give you a little bit of background because we've been in this business for a long time. We started back in 2008 when we could see that the media landscape was changing. Something called Facebook and YouTube was coming and we thought there would be some change. Some big changes. And we hop on the wagon that every company is going to be a media company. And so we launched Jyske Bank TV back the 1st of October 2008. It was around 14 days after the Lehman Brothers collapse. So it was interesting times. It was tough times. But we managed the crisis and we have celebrated our anniversary for more than 10 years now. And in the presentation, what we did was that we changed the communication department into a brand newsroom. Which means that we are an in-house TV production company. And we are part of the bigger communications department which is now 36 employees. That means that we have our brand newsroom. We have the TV production. We have our internal ad agency. And we have the marketing automation. And we have our show me team. All in one big department. We produce a lot of content. We produce around 600 or 700 pieces of TV content a year. And that's all from traditional TV shows to e-learning, product launches, TV commercials. Everything you can think about that is needed for a big company like Jyske Bank. We have this studio. Studio 1 in Silkeborg. And then we have the possibility of reaching out to the whole of Denmark. We have studio 2 at the trading floor here in Silkeborg as well. We have a studio in Lønby at Jyske Realkrit. And then we are on the road always. We are doing our political show Born Late Night from Christian Bohr every Tuesday, every week. With our AVS. And last week we were in Aarhus at the Aarhus Festu with a pop-up studio doing a lot of shows from there. Around half of what we do is internal communication. We have our internal news magazine every month live to all employees. And we do a lot of external where we do partnerships with sports clubs, cultural events, business clubs and so on. But I think I'll show you a little bit around here. Today I have the photographer over here. This is Jesper. He is helping me. And let's go out in the control room to see what Tommy is up to. Tommy is our producer today. And this is our control room from where we can remote control. We can remote control the studios. So if it's the big studio I just were in with robot cameras. Robot cameras at the studio at the trading floor. Robot cameras at the studio in Lønby, Copenhagen. And if we are on the road we can also control it from in here. It has been great times for us. We hit the right tone back in 2008. And it's been a great ride. We have won a lot of international prizes. Especially at the Digital Communication Awards in Berlin. And the last two years has been extremely busy. Because even though it has been bad times with the COVID-19. It has been great times for us. Because there has been an extremely need for digital communication. During the crisis last spring. We started to produce daily magazines for all employees. And we very fast also started to produce webinars. We changed the concept and we call it Jyske Bank Live. Which is our way to use the 23 webinar platform. And then combine it with our broadcast qualities here. So we are doing webinars but in a broadcast quality. As you can see there is a lot of gear. And we are having a lot of fun with it. I think we will show you a little video. Because during the COVID-19 crisis. We couldn't be as assistance to all our good friends we are doing television with. As we normally can. So they were on their own. And that made a lot of mistakes and some bloopers. Let's have a look. I can't hear anything. No I can't hear anything. Can you hear me? Hello? Hello? Hello? Hello? Hello? Hello? Hello? Hello? Hello? Hello? Hello? bles? Hello? No I can't hear. Hello? Hello? Hello? Hello? Hello? Hello? Hello? Hello? Hello? You have to live with that. It's pure oasis here. It's hard when you have a mirror. I couldn't control that. Let's see if I have that one. Here. I'll just need two seconds to figure out what I'm supposed to say. And follow each other. Well, we'd rather get it shot. So from the COVID, we learned that the webinar platform is a great way for us to communicate to our customers. And now we are doing it in a new way. So when we are planning an event, a physical event, we also do it like a webinar. So when we did the Aarhus FES II last week, it was both physical events at the pop-up studio, but it was also a webinar. Yes. So that was a little bit about what we do here at Jyske Bank TV. Excellent. Thank you so much, Lasse. That was really, really, really entertaining and also proving the fact that it's fun to fail. Really, really good stuff. I mean, give a massive round of applause, thumbs up. I would definitely shoot a heart in your direction, Lasse. That was really, really good. And I think we can all agree having a look around your studio, as I mentioned in the beginning, I did tell you guys that you would leave that session deadly jealous. So also excellent. I'm seeing the claps down here. It's brilliant. Questions do have come with all your questions. They're up here. Just punch them in. Don't be shy. We are going to get all the panelists in a panel discussion in the end. So we're going to cherry pick all the questions we have time for. And I think, as I mentioned in the beginning, just to get in the agenda of storytelling as well, we have one of our speakers, Michael, who's dialing in from the U.S. Last we heard from him, he was in a car from the airport going to his house. The cliffhanger is he is still in his car. So anything could happen. This is live and this is exciting. So fingers crossed. Let's see where we take it from here. Again, thank you so much, Lasse. We will come back to you in the panel. Right. We are moving on not too quickly because we do need to give Michael a few extra seconds in the car. But we are moving on to our next speakers. The two next speakers are from Ahle Food Ingredients. It's Anna Hust-Steenbeck and Anna-Sophie Ibsen. They will present on how they have created a professional in-house webinar studio and they will also show us around. Anna is the head of marketing at Ahle Food Ingredients. Over 20 years of experience with international marketing communication, working both with B2C and B2B in the food value chain. With her is Anna-Sophie. She is corporate marketing manager at Ahle Food Ingredients. She has over 15 years of experience with international marketing and 10 years of those from a digital marketing agency. I'm definitely looking forward to this. Please give a big round of applause for Anna-Sophie. And Anna, the floor is yours. Thank you very much. And thank you for the invitation today. We are very happy to be able to take part in 23's webinar days to introduce our new broadcasting studio. And also thank you for introducing us. We have a short introductory video that introduces our new video or a new studio. But before we get to that, we will just shed a bit of light on why we chose to invest in a studio and also the process getting there. Before the pandemic, the way we were promoting our solutions and ingredients was on trade shows. And obviously, the lockdown disrupted this way of working for us. So as so many other business to business companies, we very quickly went from promoting ourselves on trade shows and face to face meetings to webinars and team meetings and Zoom meetings. And that actually solved quite a lot of problems for us with regards to communication. But we still had one major problem. We had one major issue that we could not use or we could not enable or a new product development service to our customers. That part was disrupted. Because it's a key competitive advantage for us that we can invite in our customers to our pilot plans in Beijing, in Buenos Aires and in Aarhus in order to see hands on or learn hands on how on green is going to be used. How on greens can make it make make a difference or create value in their products. So obviously, we were not able to do that. At the same time, however, the lockdown period also taught us that there are some significant advantages by communicating digitally. So we actually decided that instead of awaiting the old world to come to us. Instead, we decided to step up on our communication infrastructure. And that means that we chose to establish this broadcasting studio that we're sitting in today. And the reasons for that is, first of all, that we understood that virtual customer meetings are here to stay because it's much more time efficient. It's easier to fit into a busy calendar. It's also easier to gather experts and stakeholders across the globe, which is particularly interesting when you're working with international customers. And actually, we learned during the lockdown that it was easier to get customer meetings than in the past. And we also saw significant progress and a lot of our product projects with customers. Because the decision making process got so much better and faster. We could also see that if we could make a pilot plant digital accessible, it would save additional cost. Because then it meant to us that we only needed one pilot plant in order to access all customers and prospects across the globe with our new product development services. And that meant again that a lot of the CapEx projects we've had in pipeline developing and building new pilot plants around the globe, we could skip that and save a lot of money and instead spend them building a studio. And we can also see that this will increase the return on investment, of course, on the pilot plant. Not only because we only need one pilot plant. But because we can have more meetings now when we work virtually as opposed to when we have people flying in from the US or the Middle East or somewhere else and staying around for days just to see a pilot plant. And last but not least, we also think that the studio will help us stand out to competition when we do external communication, like for example webinars. Because we have more people. We now have access to using augmented reality. We can do panel discussions and we can also showcase samples from a desk similar to what we are doing when we are on face to face ratios. And filming also gives or delivers a more personal experience because we can have people interacting with each other on the screen. And we can zoom in and out on people presenting. And overall, we think that the body language comes across much better when you are on film as opposed to sitting in a Teams meeting or a webinar. So, these are the reasons why we have established this studio. And now I will hand it over to Anne-Sophie. Anne-Sophie, can you give a little bit of light on how we got there? How was the process? Thank you, Anne. Yes. Before we show the video of actually showcasing all of the nice features that we have in here, I will just show you a little bit about the process, how we got there. Because it has been a process that has been taking less than a year to actually establish. So, just to give you some... We actually started doing webinars due to the pandemic, obviously. We used to go to trade shows, as Anne mentioned. We used to visit our customers. And we did some webinars together with one of our media partners. And it worked very well. But it was also a very static process. And it was actually also very expensive. So, we decided that we would like to have our own webinar platform back in September 2020. So, we investigated the market and found that 23 was the right fit for us. So, yes, that's why we are here now, obviously. And, yes, we started that in September. And in December 2020, we hosted our first webinar on the platform. It worked also very well. It's a nice platform. Everything is up to date and what we can do. We like to be the one to watch, as we say in our communication strategy. It was not enough for us just to have a nice webinar platform. But we would also like to have some... To host some great webinars. We would like to have a lot of features integrated, as Anne also mentioned in the beginning. So, we found the right spot in-house to have this studio. And since we are not experts on technology or anything, more communication, we have our great partner, ProJob Europe, who has been helping us actually with trade shows over the past 15 years. Fortunately, they also had a lot of experience in setting up studios. So, together with them, we have been setting up this studio with some very... Yeah. It's been a process that has... Yeah. Been quite fast because we needed to have something to show our customers, obviously. So, we allied with ProJob on all the technical parts. So, they come and help us with all the technical stuff. And then we have our colleagues participating in the sessions. So, in May, actually, 2021, we produced our first... We produced our first webinar here in the studio with almost all the ordered equipment. We found out that it was... Yeah. We were not the only one who were doing studios at that time. So, there was quite a delay on all the orders that we had. But luckily, ProJob gave us some options that we could borrow some of theirs so that we can come up and run our first webinar there in May in the studio. So, now, here in September, we have a fully equipped studio. And now we need our colleagues to use it even more than they have done already. We have initiated this program, as we call it, Ambassador Program internally, where we have appointed 20 of our colleagues across our SBUs to encourage their colleagues to use this for meetings, for webinars, for... For all the digital events. And we plan to have this room fully booked. Today, actually, is our third session. So, yeah. We were squeezed in here so that we could do this show for you guys. So, for this program, we made this internal video where we showcase some of all the features that we have available here in the studio. So, instead of sitting here and telling you all about it, we will show a video. So, let's get started. Hey, good to see you. I have something I want to show you. We are upgrading our communication infrastructure. Let's go. Hi. Welcome to our new studio. We are really proud to present to you this new amazing studio here in VB. With this studio, we are able to host our own digital events in a very professional way and, of course, in line with our corporate guidelines. And some examples on what you can use the studio for is live broadcast to the world. We could do webinars with real-time Q&A. We could do external newscasts. Or we could do product demonstrations with live feed from the pilot plant. To be able to do all these things, I would like to introduce you to Tobias, who makes all this magic happen. Hi, and welcome to the cage. This is where the magic happens. From here, we can control cameras, sound, graphics, AI, and pre-recordings. And we always try to make the best shot possible. Now back to you, Anne. Klaus has joined us. He's going to demonstrate an example of how you can use the workstation to demonstrate application samples. That's true, Anne. At this desk, we have a great opportunity to demonstrate our samples to our customers, but also to our colleagues in the regions, etc. Let's try. Let's try to demonstrate how that can look. We can, for example, start by looking at a protein bar, soft bar, where we can show the consistency, and so forth. So it's a great opportunity. We do not only have the possibility to show the final product from the studio, we are also able to show the production of the samples from the pilot plants. And we can also use the products in the bakery pilot plant to guide you through that. We can show and demonstrate products that are coming out of the equipment and running smoothly through the line. And actually showing as we can with, for example, the cutter and the protein bar line here, where we are running a process so our customers can see what we're doing. And when we are telling them how we are producing the different samples, we can actually document it and live stream it directly to the customers. While we are doing the products. So, yeah, a lot of good options. Over to you. Thank you for the demonstration, Peter. Now we are going to show you one of the really cool features of the studio that you can use during your presentations. Augmented reality. In short, it's a 3D graphic that you can use instead of a flat PowerPoint. Wow, this looks cool, Anne. So how do you get started with this? Well, simply contact one of the ambassadors. In your team. And together with Tobias and marketing, we will make sure to set up a great event for you. And remember to add in a couple of rehearsals, especially in the beginning. We're really excited to get up and running with the studio, and we hope that this video has inspired you to get started. So if you have a digital event in mind that you think is suitable for the studio, don't hesitate to contact one of the ambassadors to get started. Thank you for watching. We hope that we inspired you with our short video, and we look forward to answering your questions later on today. So thank you for now. Thank you. Bye. Bye. Thank you so much, both, for a very interesting behind-the-scenes view on that. Guys, give a big, big round of applause. Give some hearts, some light bulbs here. I really like the way how you used video internally to actually push your new studio. That was really, really cool. Again, questions. All the questions you guys have, put them up here. The more, the merrier. We will, as I said, be gathering everyone for a panel discussion in the end. So any questions you might have, please shoot them in. Please shoot them in the question bar. Now, as mentioned earlier, this is a live event. This is exciting. And again, those of you who saw Thomas Vinderberg, the Academy Award-winning director yesterday, coming back to the thin ice, I was there with my Icelandic. I am now there again because I am missing a presenter at my webinar. So as Thomas Vinderberg said yesterday, a good story has a beginning. It has a problem. And it has a resolution. So right now we have been through the beginning. We are knee deep in the problem right now. But I am pretty sure the hero is going to come out on the other side. A hero, hopefully. I am just going to look over here where I can see how many is here. And I can see Michael is not here yet. So let's breathe deeply, as we were told by Pookshaabao in her session, and send some good energy to Michael. I am pretty sure he is frantically driving his car through the States right now, running through the front door and plugging in his laptop. And he is almost there. So there is a little bit of paddling here, as you can see. But luckily I have prepared. I have these ingenious electronic cue cards that you can have in 2021. And what better time filler, and we are going to give him a few more seconds to get here, than dad jokes. So, yeah, here we go. So I am going to ask you, you can put the answer in the chat if you would like. But the first question is, of course, how do NASA organize a party? They plan it. Boom. So it is very quiet in the studio here, I can tell. Fair enough. Let's do another one. Why did the blind man fall into the well? Looking around the studio again. Very quiet. Because he didn't see that well. That is a slight, slight enthusiasm here in the studio. So hopefully in your end as well. Look over here and see that poor Michael is still stressing out. But no worries. We will adapt and overcome. So I am just going to dive into my cue cards here. You know what? Just before we leave the cue card, I am just going to give you one more. I am going to give you one more. What did the blanket say when it fell off the bed? Looking around the studio again. Oh, shit. Oh. My kids are going to be proud. Okay. So we are backing up a bit here. We are going to do a bit of questions. Because you guys have had a lot of questions. Again, it's like been sneak peeks into really professional studios. And that has fostered a lot of questions. So it's going to be a panel discussion-ish. We are going to do the panel discussion after Michael hopefully joins. So I am going to throw a few questions out for you guys. So I am going to dive into some questions here. Actually, we are going to start with the question from Daniel. If we would like to make use of audio samples like audience clapping or background music, what would you recommend? That is a great question. So sorry, I haven't warmed up my voice. I have been admiring some beautiful studios. I think there are some definitely some great software out there. You can get free open source software. You can get production software that costs a lot of money. But those allow you to sneak in some audio in there. I actually haven't fiddled around with it too much myself. So I am definitely not the expert on that one. You are kind of catching me off guard there. I am one for making my audio effects myself. But I mean let's put in a feature request with the product team here live on the webinar to build a little sound board into the webinar platform. We will see what they think about that feature request. But I think it is actually a pretty good one. Good stuff. Thank you very much, Aude. So I think because I can hear the key in the lock in Michael's house. We are nearly there. But I think just looking at our producer Daniel, maybe we could do a quick panel discussion here and get everyone in the frame. Then I am just going to jump down to my cue cards here. Welcome everyone. Good to see you guys. I was told and then Sophie to just mention that the volume is apparently a bit low in your end. I don't know if you can adjust the microphones or how you would do that. But that is the feedback we have gotten anyway. But it shouldn't be a problem. We are all okay. So great stuff everyone. I kind of want to maybe go a little up in the helicopter sort of say. So I think maybe I will start with you, Lasse. In this world with webinars being more and more, how do you see companies? Do every company need a webinar studio going forward? Or what is your take on this? Yes, I think every company would need webinars because it is extremely effective. And it is very, very effective. It is a cheap way to reach a large audience. And we can see our clients, they like to be home in the living room and watch a webinar about the housing situation or investment or whatever. So I am sure it will continue after COVID -19 and it will be a big thing for us. And then on top of it, we get a lot of good content we can use after watching. And we can use it in small pieces for our social media or our websites. So absolutely. Thank you, Lasse. That is actually really interesting. That is for our evening session here in about, I am looking here, four hours-ish. That is actually the theme is how to use digital events as content marketing as well. So that is a really interesting take as well. I was actually thinking, Anna and Sophie. I was thinking about the video you did, which I think is a really, really cool idea. How did that push sort of the adoption? Because I know from a lot of our other customers, one thing is the tech setup, the gear, the platform, all that stuff as well. But in terms of actually getting people to use it, I mean, being used to looking into the camera and all this stuff as well, how well did that go? How was the sort of what is called the adoption of your new studio at Arda Food Ingredients? Yeah, actually, we launched it two weeks ago, I guess, the video. But we can see actually now that we started off with a training session with all our colleagues. And then we posted the video to them afterwards. And it actually made that a lot of interest around it and a lot of bookings and a lot of actually someone came to me yesterday. I have a session tomorrow. Can I do it? And yeah, obviously, we would like that. And we would like people to start using it. So definitely, it has created a lot of interest. And now we hope that we will just run every day. So let's see. Cool. Excellent. Again, I love the idea of video. It just makes it so much easier to convey the message. I think we're going to dive into a question from our audience as well. And I think I've mentioned a few times, you guys, it's up here. Just punch away with all your questions. I'm just going to have to tilt my screen here. This is actually one for you, Les. It's from Laura. How do you get producers, SOMI, and marketing automation under one team? What is the organizational setup slash task flow here? Well, we just made the organization adjustment. So it's quite new. But now we have our creative people. Our TV people. Our SOMI people. And the marketing automation in one department. And in the center of this department, we have our news desk. So the news desk is kind of the heart of the whole production. So we are trying to think a lot like you would do on a modern regular digital newspaper or TV station. So we are trying to get the best from all these parts and worlds and try to make it click good together. It sounds easy, but it's a bit complicated. But we are working at it. Perfect. Thank you. Just having this update here. This is actually also a really interesting question. It's a bit linked to the first one in terms of, you know, do all companies need this? Do all companies need a webinar studio? But if we were to look, say, at what, I think the question is, at what maturity would you recommend to invest in a proper studio setup? When do you kind of reach that breaking point where you do need it? I don't know. Maybe, Anand, Sophie, in terms of what kind of drove you there? Could you please repeat the questions? Absolutely. Sorry. Sorry if I fell out. It's a question from Laura. It's on at what maturity level, kind of where do you need to be in terms of webinars before you invest in a proper studio setup? I am feeling we have a bit of audio trouble here as well. Yeah. It was something about the investment, right? It's pretty close in terms of when you guys think an organization is mature enough. Maturity. Guys, fair enough. We'll jump to it. I do think we have a little, some audio issues with you guys. Hopefully, we can sort that out. So maybe I'll actually direct that question to you, Lesse, in terms of saying, what maturity level? When do you think you go from experimentation maybe to actually saying, all right, now we're going to make our first investment in a proper professional setup? For us, our TV production and the TV production quality is closely linked to our brand. So we can't live with producing some shitty TV shows. It has to be at the top because we think the bank has been a professional bank. And then on top of that, it's important for us in the internal communication and in the external communication that the quality is so good that if it's an employee, it's a customer. If it's an employee or if we do a thing with one of our big customers that they would like to show it to their family. So we are doing a lot of effort to make the quality, the light, the sound, everything very, very good. So people would love to show it to the family and they will come back to us and do another show with us. So that's important for us. And I've actually been, I'm a customer at Jyske Bank myself. And I've been dialing into these different shows you're doing. But what kind of show? You were telling a little bit about it in the beginning. But what kind of content is it? Is it a longer format or is it smaller, shorter formats? Or is it a mix of all of them? Can you put some words to that, Lasse? Yeah, we have some regular shows. Every Monday we do a finance brief, which is five minutes update on the stock markets. Look to the week before and what's going to happen in the week. And then the next week we do an investment magazine, 30 minutes long, called Little Friday, which in Denmark anyway is Thursday. So it's kind of a talk show with some trends within the stock market. And then every show there is produced a special cocktail, a special drink, which tap into the topic of this month's Little Friday. And then we do a Born Late Night, which is our political magazine with the two political analysts, Lars Trier-Monsen and Jarl Cordaway. We do that every Tuesday, 30 minutes long. Then we do an internal magazine every second Friday each month called Insight, which is 15 minutes journalistic format about the life in the bank. How is everything going? Yeah. So we have what we can call a journalistic letter of freedom. So we are obliged to produce critical journalism about the situation in the bank. It's produced in this studio and we are sending it live. And I think we are probably the only company in the world doing an internal TV magazine live. And then we do a lot of small stuff. We have for our business segments shows. We have a short format called Got a Minute, which is a minute long, which is small company presentations of some of our best customers. And then we do a lot of things all in between. Excellent. Thank you. And again, it's really impressive. One of the things that comes to mind from my perspective, we've had some sessions on that actually earlier today, is in terms of data, the data you're gathering, and the data you're collecting, what is the most important thing for you? In terms of data, the data you're gathering on the viewers and the engagement and so on, what's your setup here? How much do you work with the data? Do you export to external systems? Dig into how the different formats are performing? Use it to change the formats? How do you work with data from your webinars? From the webinar perspective, we work with it because it's so easy to get the data out. And it's so easy to see who's doing what. It's so easy to see who's attending and who's not showing and who's watching afterwards. And we can see the amount of questions. So we're adjusting it all the time to get the right feeling. We do some webinars where it's basically from end to end Q&As. And we're overwhelmed with questions from our viewers. But of course, we could do a lot better on the data. And we're working on it. And we can do a lot better at the social media. And we are working on that as well. And looking into new formats because it's changing all the time, especially the social media. But on the webinar, we are quite confident that we are doing the right thing. Cool. And again, just mentioned the Anne Handley session tonight I think would be pretty interesting for you. For you, Les, as well, how to repurpose and use events as content marketing. I'm going to try, Anna and Sophie, just see if you guys can give me the question for you guys that I gave to Les as well. But I think also your learnings in that is what maturity level does an organization need to have when it comes to webinars before you need to invest in a studio? And maybe looking at yourself saying what was kind of the breaking point? When you said, all right, we need to actually invest in a proper setup. Our company is actually quite, it's, we are a daughter company of Arla Foods. So we are the entrepreneurial one, the one who would try a lot of things. So actually the maturity level was pretty low. Actually, as I mentioned, we normally go to trade shows. And we could not come to trade shows. So we had to figure something else out. So it was actually, we needed to do something. So that was the idea with this. So there was actually quite a lot of, from top management that they were really into this. So it was actually pretty easy to get this thing started because it was business critical that we could have a way to do this. We could have a way to communicate with our customers, both via webinars, but also, as Anna mentioned earlier, we have our cameras in our pilot plants, both of the pilot plants that we have. So that we have to have a place where we can actually show our, have the tests that we do together with our customers. And they could not come to the plant. So it's just, what else? We need to do something. So this was actually business critical, actually, that we did something to. Yeah. In this regard. Yeah. And a comment to that is also that the decision was very much driven by the fact that we could see the cost savings. We can see the time efficiencies in working digitally. And that's really what we wanted to exploit. So I think the maturity probably very much lies in top management. I mean, how willing are they to invest in this? I think the maturity is very much in the digital format, as opposed to keep sitting in the old world and visiting trade shows or exhibiting on trade shows around the world. So now hopefully we will have a hybrid where we obviously go to trade shows again when it's open, but have something that we can actually connect so that we can maybe be both here in, as you also mentioned, in Jyske Bank, be present both physically and also in the digital space. And find the, yeah, the synergy there. We are trying to achieve the best from both worlds. So before the pandemic, we actually visited 10 to 11 trade shows a year, which is really a lot. And now it's down to four. And it's in the cultures where relationship building is still crucial for making business. That's where we will still attend trade shows. And then for the rest of the world, it will be more a digital approach. Excellent. Thank you. Some really good points there as well. I mean, also what we're seeing with a lot of the customers we're working with is this new hybrid model of, you know, live events and stream events. We did one of our first actually yesterday when we had Thomas Winder back here, the Academy Award winning director, which was the first time in a year and a half that we actually had a live event. And we had a lot of guests in our office. But we do a very small intimate event and then stream it to, you know, the thousands who are the other side of the camera. And it's still very much experimental for us as well. But it did work really, really well. And when we are talking about Academy Awards, I think we are pretty close to our own acceptance speech. I'm going to just have a look at the production team over here. It's a slight nod-ish. I think the update on the action. The action in the U.S. is that Michael is now through the door. He's said hi to the dog. He's moving through. The living room is now plugged in. Maybe a little jittery Wi-Fi. I'm not sure. But we are extremely, extremely close. So, again, breathe in, breathe out. We will get there together. So, cool. Excellent. Thank you very much, guys. Again, all you guys listening in, do throw your questions into the chat. I am not going to dive into more dad jokes yet. That is the last resort. But I am actually going to punch a question towards you, Oydur, in terms of you are working with a lot of our customers. Usually when they are starting up, what's the major problem when it comes to gear? Is it the lack of setting it up? Do the customers maybe go too much all in and buy over complex setup that then gives them trouble when streaming to the phone? So, I definitely think there is, it really depends. So, some people dive right into the deep end and then they end up with a big studio that they don't know what to do with. Eventually they learn. I feel the biggest challenge that I've had to help a lot of clients overcome is the Internet. It's reluctancy to wire up because their Internet connection is so blazing fast. It is corporate firewalls and VPNs, which always are an issue. But I think also, I think gear is great and I think it can be, make for some great webinars. But I think the biggest problem people are having when starting with webinars is actually being comfortable on camera and kind of learning how to be on camera. So, I've actually seen a lot of webinars where they're like, It's kind of like the way a lot of webinars where the speaker is right here or they constantly look away. And I think that's kind of like the major thing with people is overcoming how to interface with the gear maybe. So, it isn't normal to be looking into a camera lens. I try to imagine it's an eye that I'm looking into. But it definitely isn't normal. And you're having this one-sided conversation. I think that's the biggest problem people have with gear is that they don't know how to necessarily interface with it. with it and it isn't really in our nature to be interfacing with so much gear um but i think it's something that most people can learn and we've seen that um in the last what one and a half years people that never would have been comfortable presenting on camera are suddenly getting out there and being amazing presenters uh so uh i think that's the main thing that i've seen kind of in the struggles of getting up internet aside um because i i think with gear um you can make you can make great webinars with whatever gear you have had i've seen amazing amazing webinars that i thought were so interesting that were just with i've seen a webinar that was filmed in a farmhouse in northern jutland uh but it was so interesting because the the speaker he was so good at what he was talking about he knew what he was talking about so i think gear is great it makes great production if you guys haven't uh seen or experienced uskebank tv i can really recommend it it's even if you don't speak danish it's great content and it's so nice to see uh but i definitely think that in the grand context of things um we have um me out of focus i can see uh i don't know if my auto focus is messed up i guess i messed it up by going close to the camera sorry about that that's sometimes the issue with looking too much into the camera um but yeah i think it's definitely interfacing with the camera is the main issue i see regarding gear how you interface with the gear excellent thank you uh and uh interesting with the farmhouse in in jordan i know i've uh i haven't done it from a farmhouse but i've done quite a few from from my bedroom uh interesting spot to do that due to the lockdown um so very very intimate sort of say but again with the very basic gear uh the webcam and a decent microphone and that actually goes on as well but it again to a certain point and you know it's also acceptable due to the the circumstances of of the world at that point so that actually leads me uh to uh to a questions we've we've gotten in uh whilst you were talking uh or do it um kind of ties into to i'm coming a lot back to thomas vinderberg yesterday which was really interesting but there was a talk on uh authenticity that's a difficult word but i think i nailed it there um when you're doing video uh and those of you that know the danish director thomas vinderberg he did the dogma at 95 rules which was basically a way of stripping a tea or a movie crew of everything from lighting there could be no music there could be no makeup so it was literally the camera and and nothing else to make it as real and authentic as possible now the question uh i i have i'm building up to here is from casper and he's asking are you losing authenticity authenticity now i could do it with high-end productions meaning that this becomes too I would say maybe polished when you have, you know, the really, really great setup that you guys have. So I think I'll send that to you, Les. Yeah, I understand the question, but no. I can't see why bad qualities should be equal to authenticity or whatever it's called. So I can't see that. If you're able to produce the best content quality, you should do it. And then it has to be authentic in your content. So you're not producing corporate bullshit, but you're doing good content for us with real people, with real problems in the real world, which content people can relate to. So I don't see that the quality should be a problem, not at all. Thank you, Les. I would actually send that question over to Anna and Sophia as well. What's your take on losing authenticity? Oh, Jesus, a difficult word. Authenticity. When doing webinars with your new pro setup with 3D animations and all this stuff as well. Well, again, you said it good, Jeppe, that why a bad quality. A bad quality is authentic, or how you can say. So we see that obviously our colleagues, they get a little bit scared of coming in and standing behind the cameras at least the first time. But it's new and every change is difficult, obviously. But we can see really a lift in the production of what we did before when we didn't have the studio, where we were sitting in one of our meeting rooms with the PowerPoint presentation and we could have a webcam on. But it was like, like Andua said, so we can see really nice progress from that to now. And we get a lot of good feedback, both from our colleagues that are using it the most. We are basically most behind the scenes. So today is, yeah. So that's a lot of good feedback from you guys also in terms of how we talk to the cameras and stuff like that. So we're working on that, obviously. With all our colleagues. But definitely. Yeah, we don't see a lack of it. But that's obviously for the viewers to. But on the contrary, I think because we have so many more features to work with. I think it's easier for us to create our own style. Yeah. So we are building the boat as we sail it as a moment because it's been new for all of us. So, yeah. We'll learn. Hopefully learn a lot from all of these. I mean, that definitely also makes it interesting building even the plane whilst. It's actually and I forgot to kind of pin that when I was saying as well. And you guys mentioned also the difficulty with connecting with the camera. And that could be difficult for people who are normally very well articulated. But talking to a lens can be difficult. You know, you tense up. And it's not that easy. We actually had I think it was on the first day. We had a whole session on it was called Camera Love on how to actually engage with the camera. We had a Shabal from from the Danish hit show The Bridge. We're looking into, you know, how do you do breathing exercises and all this as well. We had we've had a rose fell who's a stand up comedian also on how to engage your audience. I can absolutely recommend that. And you can actually find these sessions. All the way up here. It's it's the button says see all session but but don't press it yet because it is on demand. I want you to stay here. We are very close to the resolution of our story arc. I've heard we have had the beginning. We have the problems in the middle. Now we need the resolution for our hero to rise. I am going to look over here and there is a slight nod as a maybe I'm going to look over here. And it's a wave. Of the hand so potentially we are looking at a flat tire or a forgotten key or a door that just won't open or an internet connection that is not doing what we like. Case in point is it would like a Trilly on the edge of getting of getting on board. So what I will do what I will do actually is I will go to my digital cue cards here and give you guys one last dad joke as a result. This is for the Marvel crowd of you guys. So what do you call a superhero who has a lisp and works out all the time. Looking into the chat. I'll help you guys out for. Oh anyone know right. I think I think that was the last dad joke of the day. Okay. So I think we are going to have to wrap it up also from a time perspective. I'm looking over there's a slight nod. I'm going to make an executive decision here. And if we can get all the panelists back on it was absolutely great having you guys. Thank you so much for sharing your experience and sharing your studios with us. It's been really really cool to have this behind the scenes look some good advice on how to on how to get going. I'm going to have a massive saw of clapping hands hearts. I think this has been really really great. And again I'm super jealous of the setups that I'm looking at. I'm going to have a conversation with our CEO when this is done and see if we can squeeze a bit of extra amount of money out on our gear setup. So thank you so much guys for sharing with us. Okay. So as mentioned this is webinar days. It's a three day event. We are on the third and final day of the events. We have done our morning session. We are now done with our afternoon session and coming up is our evening session again depending on where you are in the world. Anyway. So as mentioned everything you're seeing here is on demand. You can see it as mentioned here. See all the sessions hang in a few minutes then you can click it share it with your colleagues revisit it. Have an in-depth look at it. There is just so much good stuff. Now our next and final session of webinar days 2021 is coming up in just under three and a half hours. That means eight o'clock Central European time. And I knew we are a little around the globe here. So that's through two o'clock p.m. Eastern US time. And brutal for you guys in Sydney. It's at 3 a.m. So either have a quick nap now or really hit that coffee. I guarantee that it's worth joining. Why is it worth joining? I hear you say we are going out with a bang. We are going out with a session on and Handley and before I dive into that anymore. There is breaking news. We've gone through our story arch. We are in the problem and we are flying away to the resolution. I've been told I'm looking here a hold through to to the US. Do I get a nod? Yes. Awesome. Welcome, Michael. Wow. What an Odyssey. You've been through to come here. I hope. Did you have a nice flight and a nice drive? airport at 5am this morning and spent an hour and a half looking at my watch going, okay, please take off on time. Please take off on time. I got in the car. I was in row one and I got in the car straight off the plane, sprinted home, got home five minutes before 10, turned on my computer and it went, I can't find a camera. So then I had to find this computer, put a camera on it, make sure that the microphone it was working on and come on. So my heartbeat is raised, but I'm here. Excellent. Thank you so much for joining us. That is live webinar at its absolute best and most dramatic. I'm actually going to do a proper introduction of you now, Michael. So you're not just the guy from the airplane rushing through the airport. Get your slide up. I will introduce you and give you the stage. Michael Pearson. Adams, everybody is an Australian music producer, artist and author. He has been in the music industry professionally since he was 17. So that's quite a while. Michael has been working with waves audio, one of the world's largest and most successful music software companies and pioneers since 2006 and is the product manager. He's the face of the company in pretty much any live event or live stream as today and leverages webinar content and online live streaming to help the company continue. for being here with us today. And I think we just need to give yet one more massive round of applause for Michael for actually making it here. Michael, take a deep breath, maybe a sip of water and the stage is yours. You know what? You know what? The beautiful thing about this is I had my assistant have a coffee ready for me the moment I walked in the door. So and the coffee is perfect. So, OK, so let's start with the coffee. So let's talk about networking in the pandemic for a company like ours or any music based company that would be out in the world visiting recording studios, supporting live tours, mixing live shows, mixing records. It's like suddenly at the beginning of March. All of that. There you go. So coffee, Cockroaches. It's like what coffee. Yeah. I mean, it's so cool. I was the guy back in normal world who would always make sure that every single event was organized, every single event was taken care of, every single event. So, so, so close. So close, it is painful. We're going to see if we can get Michael back on the line. I don't know if the coffee hit the internet connection. But it's literally the taste of victory. And then the... I'm back. Oh, awesome. Awesome, Michael. Man, my blood pressure. So here we are. Mine too. Go, go, go, go. Stay to yours again. So here we are. We have this situation where I had to make sure that we continue to be out in the marketplace. And I canceled every single in-person event around the world for the sole reason that I wanted to keep our staff safe. But I also wanted to keep everybody... That was connected to us safe. One of the first things I had to do was educate people on how to actually talk into a camera. One of the biggest problems when it comes to video communication is 90% of people who you have a phone call with, I mean, a Zoom call with is you spend the time literally staring at them on the screen. And when you're staring at somebody on a screen... You don't have any personal communication. So I spent six months educating staff members, educating everybody from executives to the people on the front lines, the product specialists on the ability and the skill to speak to somebody without actually looking at them. Because what we have to do now is we have to make sure that we are talking to the camera, not talking to their face. When they are talking... Absolutely, we can look at them. But the whole concept of actually staring into a camera rather than staring at somebody while you're talking to them is not human nature. But it makes a ridiculous amount of difference. I'm in the middle of writing a book specifically... And a video series, actually, specifically aimed at making people realize that in the new normal that is going to come... This... And what we're doing right now is going to be a very, very important skill. It's already an important skill. But it's going to be something that I believe is going to have to be taught from school level up. Because speaking into a camera used to be something that was, okay, if you're doing videos or you're presenting on TV or YouTube, great. You have to learn how to talk into a camera. Nowadays, it's generally as important... As being able to know the protocol of how to greet somebody. I found that the level of communication and the level of reactions of communications we had in not only online demos, but simple Zoom calls went through the roof as soon as I started to get more of our staff actually talking to the camera and not talking to the person on the screen. Now, I just saw somebody say Australia is known as the worst fact. Guess what? I'm in Florida. So this is another one that's also up there with inconsistency with web. So now that's another thing while we're talking about that. Now, I have a system set up here which has three different sets of redundancies. So that when I am doing a large event that I'm not just literally jumping off a plane and trying to make books. I love you guys. I have three uninterrupted power sources. I have two cable modems to two separate companies that are both on hard lines to two separate network ports, which are all set up through a little piece of software called Speedify that bonds different connections together. So what it'll do is it'll take both of the cable connections and it will bond them together. And based on which one of them is more. Consistent with its upload speed at the time, it will dominate with that one. But the other one is always there is redundancy. These are the kind of things that I didn't know existed until last March. Now, talking about that for a second, I feel like we've also stepped into an era where if you are planning on speaking at an event or running webinars through. An amazing company like this 123. You do have to be able to have the skill of going. Okay, so let's do a tick list here. Do I have redundancy? Do I have by the way, I'm using my redundancy right now. Do I have redundancy? Do I have lights? Are the lights reliable? Are the lights set up on some kind of source or even just a battery rather than power so that if the power does go off. The lights don't go off. I found out through pain and suffering and embarrassment very early on in 2020. The there were certain things that you just can't rely on and internet is one of them. Power is the other. So you have to be able to go. Okay, right. So what happens if what happens if what happens if and you have to do all that while you're doing what I'm doing right now, which is rather than staring at the people on the bottom of the screen and saying hi. There isn't anybody there right now. It looks like Jacob's. It looks like a fireplace. Jacob, you got a nice house. Um, but you have to make sure that while you're doing all of this, you're still staring into the camera and you're still managing to hold on to the organization of your event. Now, uh, one of the things that that I find makes this a lot easier is having a really, really simple. Checklist. And I know a lot of people write this down on computers, et cetera. Mine is on a piece of paper, which I wrote with this thing called a pen. And I, uh, I tick it off every single time, uh, on every single event because on days like today where life gets in the way, it's really easy to forget one or two little things because the things that you have to plan when it comes to planning a webinar. Okay. Okay. So in everyday life, we take for granted lights. We used to turning lights on and off. However, in webinars, we have the need for a specific kind of lighting. So I have, uh, all of my lighting is set up in my smart app. So I have the ability to have three different sets of lighting. Now, right now I'm on my redundant camera, but the lighting is still the main lighting. So if I turn off my main key light, which is on. This side of my face, then that disappears there. Now, if I take my studio lights that are here, I turn those to the color that they are. When I'm not talking into a camera, they go back to that color there. So, and I can do all of this from right here. Um, now I can actually get even smarter and then, and, uh, it's actually kind of a smug little thing I do. Sometimes I can walk into the studio and ask Google to turn everything on for a specific event. Uh, that's because I'm a nerd, but the checklist is really important. I see Andrew has said, I keep a checklist taped to my second monitor. It's a really good idea. The thing about checklists is that you have to make sure that you make it a part of your routine, not just for what some people deem as more important events than others. I tend to make sure that it doesn't matter whether it's a zoom call or whether I'm planning. Uh, I'm, I'm hosting an event for waves that we've got 10,000 people waiting to watch the, there's always a redundancy and everything is double checked. It's like there are 1, 2, 3, 4, 5, 6, 7, uh, 8, 9 different lights in this room. Um, and where is it? That one. Yep. That one. And, uh, that one. So all of these different lights are set up depending on where I happen to be in the room and which camera I happen to be on. Now in a perfect world, I would have shown you all of the cameras, but seemingly is that computer, which is my main one decided to force me into the redundancy. You're lucky I'm here because I have a redundancy. Uh, as good as go. I hope I said your name, right? It's not so much gadgets to me. It's the fact that you need to make sure that the lighting is right. Dependent. On what you're focusing on. So for example, this light right behind me now is perfect. As long as I'm not on this camera, because this camera, it's, uh, which one is it? Here we go. Take it off now because this camera is a standard webcam. The one that I was supposed to be on was the new Elgato face camp, which is an amazing camera. However, this. Standard webcam. The most people have is usually something like a Logitech C nine two O or a Logitech three O or something along those lines. This one, my backup camera is a Logitech C nine two O. Now what helps with a camera like this is lighting, um, because the sensor in it is really, really small, but you can actually make it too bright. So right now. This, it looks like. I'm about to go into nuclear fallout, so let's pull it back down. Okay. So that's about where you want your light. You want your light when you're planning your light on your main key lights, you want to make sure that it's not blowing out any area of your face. Now, in my scenario, I have this thing called no hair. So if I go on camera, um, uh, not when I just run from an air. So for example, straight after I've gone out of the shower and I've just got myself ready for a big event, then I'm going to find that my head is really shiny and I have to be really, really careful about where the lighting comes from. So every single light has a reason and every single angle has a reason, but I can't get this kind of light on a cheap webcam with just that I need more lights. And the light also works. this is important. to make sure that what's behind you is perfect, as in not too complicated. You want to make sure that the lighting is perfect and again, not too overblown or not too dark. You also want to make sure that your angles are right. Now, one of the biggest things when it comes to angles is simple. It's a little bit of space between the top of your head and the top of the camera space, head and shoulders in shots, and make sure that whatever's behind you isn't too complex, but also make sure that whatever's behind you isn't too boring. There's a fine line between a blank wall behind you that makes you look like you're taking a passport photo and a room that looks like you collect cats for a living and you've never been outside because it's too cluttered. You want to make sure that there's some things in there with a bit of light shade that set the scene of what you do or what it is you want to portray, but you don't want to make sure that it's too complex. Okay, Andrew said, Samsung mic, but may switch to Shure. Maybe he can chime in. He being me? Absolutely. The microphone I'm using right now is awful. It's the microphone that's actually built into this specific C920 because this is my redundancy. Guys, I'm just glad I'm here. So the thing about microphones is you can go overboard with microphones really, really quickly. It's a bit like in the music industry when I'm training people how to mix or record a record and they're using a lot of samples. People talk to me about, you know, it's like I'm gonna, you know, mix this record at 96k or 192, which is the highest, highest possible sample rate. And then they tell me that they're using, you know, a bunch of samples in it that they got from some sample library. Now, samples automatically come to the music industry users at 44k and 16 bit, which is kind of CD standard. So if you compress or process anything that comes like that above that in the music industry, all you're going to do is add to what we call the noise floor. Now, in the microphone industry, especially in streaming and content creators right now, we have this influx of different products that are being made specifically for this market, which is fantastic. But there's a lot of terms going around that are very misleading. One of them is you can go this microphone is 96k. Fantastic, but I don't know of a streaming setup yet that actually requires 96k. I mean, this microphone that I have is one here, this is the one on my main system, you know, the one that I'm not using, because I'm using my Redundant system. This one is the Elgato Wave 3. It's a lovely microphone, but I'm never going to use it above 48k. So unless you're using something for more professional means than a webinar, or you are really, really confident about the reasons why you want a certain feature set, then a really solid USB microphone like a Samson or an Elgato will do the job fine for you. The Shure SM7B is a great microphone. However, I do think it's sometimes a bit overpriced. The Shure as a brand is great. However, I feel like most microphones, USB microphones, if they are placed right in front of you, like three inches to a foot in front of you, and no, and the gain on the microphone is set correctly, then you're going to have a really good experience when it comes to being able to talk to people. I'm a big fan of boom arms like this. The reason why is because if I'm actually mixing a record, because this is a working recording studio as well, I can push it out of the way. But if I'm doing a webinar straight to screen, then I can put it right here. The desk stands that come with most microphones, things like this, tend to put a microphone too far away from your face. A microphone really needs to be no more than the length of a phone away from your face. If you're going to get the best, cleanest experience and have the gain down low enough so it's not picking up room noise. At this point in time, we're going through software. I don't know what Jacob, the boys are going through at 23, so I don't know how I sound. But I do know that this microphone I'm using to talk to you right now is definitely not my first choice. So let's summarize. The checklist of presentation, as I like to call it, for the staff that I work with and I train is make sure your lighting is on point. That's the first thing. Now, I send out a care package to every new employee that's going to be in front of the camera the first week and it becomes part of their training. And part of the training that's really important is, OK, here's your care package. Let's get it set up because once it's set up, it needs to be just a part of the furniture. What you don't want to do is have lights and green screens and soft boxes and microphones that are in the way. You want to make them part of the furniture, right? So, you want to make them moments of protection. in there or any other volunteer out there. and remote presenting in a room that needs to have multiple functions. So I have a tip for you. If you want to make a camera like this one look really good, then make sure that you have some lights to be able to actually make it look, have enough light coming into the teeny sensor. Take a picture of the room that you have usually or a room that you really like the look of, put it into a cheap photo editor and blur it slightly and then make that your background and use a green screen. Because that way what it'll do is two things. It will give the camera and the visuals that you're using with a cheap webcam the look of a much more expensive camera because the background behind you will have what we call bokeh, which is blur. So it'll give you definition. But also it means that you can... you can have exactly the same setting behind you regardless of whether you're working in a hotel room and hosting a webinar in a hotel room or whether you're actually at home. These are the kind of things that make life work for me. And one of the phrases I... some people tell me I say this too much, but that's only the people who I've actually made use this and they're successful with it. A good office when it comes to video presenting, Zoom always... the Zoom just opens up one room, And here's what it looks like afterwards. There are things that don't make money. You know, car parking, is there, but it's not in the way. Life is very, very important. Sounds like such a stupid comment, doesn't it? But life outside of work is very, very important for day-to-day sanity. I know that for a fact because in 2019 and every year before that, my average travel would be about 260 days a year. I haven't gone on a plane since, apart from yesterday, more than three times in the last 12 months. So my entire identity was ripped away from me with the pandemic. And I had to rebuild how I perceived this space and how I would make it work for me as a creative space, but also a webinar, a masterclass, a coaching space. Okay, let's look at the questions. We've got Andrew, what about the ShoreSM B? I answered that. It's a good microphone. Maybe consider something midway between it, unless you're really sure that you want those features. You keep it on a small tripod on your desk in front of you, seems to work well. Dude, if it works well for you, that's absolutely awesome. The main thing I think that people forget sometimes is that a microphone does have a certain amount of distance that it needs between the sensor and the microphone in your mouth. And it's really, really... Badly explained by a lot of microphone companies in this marketplace, because there seems to be this mistake that a lot of companies that make microphones just assume that people who are buying microphones know about microphones. If you're here, then there's a very large chance that you know that that's not the case. That's where people like me come in. It's like, I don't assume anything anymore. It's like, I go, okay, right. So let's talk about your audio. Let's talk about your visuals. Let's talk about what the room you're holding this webinar from is being used for in every other hour of the day outside of this webinar. And let's talk about how those things mesh together. Aska, I saw Neil Hillman from yesterday's session using pillows as soundproofing in an ad hoc hotel setup. Yes. And you know what else makes really, really good insulation and soundproofing? Curtains. normal curtains but uh blackout curtains theater curtains this entire room as a studio without curtains would absolutely suck but um i i mixed a remix for a very high artist which i can't tell you about yet because it's not out um three days ago in here and this room is acoustically treated now but it's acoustically treated to deal with the bouncing uh of of different objects by curtains and soft furniture and and cushions um curtains can really really help um cushions okay yeah that's kind of a small bit but curtains oh my god curtains are the best thing in the world how many times in the census can michael say curtains quite a few um at what level should a camera be look up down directly into the camera that's a good question i think i i breezed over it um this is what i kind of like to call the cnn presentation angle one of the biggest problems with a laptop if you are using a laptop is the simple fact that the laptop is designed not to be a camera it's designed to be a piece of hardware that you type into and you look at the screen the camera is always secondary however much they say oh the camera is amazing it's secondary so in this case here i am talking to you on my redundant uh system which is uh a macbook pro however while jacob was saying all those nice things about me up front i raised it um i put it on two books um and once i put it on two books i got it so that my shoulders are about halfway up the screen and that there's only a little bit of space between the top of the screen in my head and one of the ways that i like to tell people they can try this is put your hands up and if you can have your hands kind of like just in front of you and they're kind of on the edge of the screen area and there's not much room between the top of your head and uh the the top of what the camera is catching you're in a good position what you want to make sure is that you're not looking so much down or up but you're looking nearly straight ahead but just down a bit because of the simple fact that um uh i am staring at you right now and not staring at something on the screen or i'm not staring at jacob this is probably feeling a lot more like i'm talking to than what a lot of people still tend to do and i and i call it the the home restoration or the hgtv channel syndrome i don't know if you've ever watched any kind of tv show where somebody's renovating a house like here's a before here's an after and this is bob and rachel and they collect stamps their budget is 1.5 million dollars the person who's doing the renovation on those shows drives me nuts because when they're actually talking to camera what they tend to do is go so this house has been an absolute nightmare and we've had to start from scratch and i always look at it and go who are you talking to are you talking to the cameraman because that doesn't work for me if i was directing those shows i'd be telling them talk to the people who are on the other end of the tv screen talk to the camera talk right there that's where you get the effect even if you just have one extra light and talking to the camera you will find the your connection with your clients your viewers um your attendees will skyrocket in its effect on them because this does uh what teleprompter do you recommend um um i generally like to use a teleprompter that i have on a tablet so i have an android samsung tablet i use a teleprompter called nano teleprompter and it's um uh it's hold on it's so i have a standard teleprompter that my camera sits in here the tablet sits on there uh and then i have an app on my phone that controls the speed um and controls the the uh the how big the words are the thing about a teleprompter is you have to make sure that you position the size of the text and the speed in such a place that you're never looking directly at it you're always looking at the camera and that my friends does take a teeny weeny bit of time to learn so if you're going to do that find some scripts that you want to do and just learn and then go back and study and see how much you can see yourself reading one of the biggest things about teleprompter andrew is the fact that a lot of people will put it next to the camera so what you end up with is you end up with something like hey this is michael here um i'm a professional uh coach music producer my book's coming out in two months um but uh you know i'm also working with a company called waves audio as a product manager and i've got some products coming out for the content creator market next year and you're constantly looking over there and it ends up looking like you have a nervous tick and you're like oh my god i'm going to do this but it's really annoying another way that you can actually pay attention to this is next time you're watching tv try and pick who's using a teleprompter whiteboard i don't use why because whiteboard uses graphics cards um and sometimes depending on the whiteboard technology i find that it's it tends to sometimes make things a bit more stunted or a bit more glitchy um and so if if i don't have confidence that i have a backup plan for something then i tend not to rely on it if i'm going to use a whiteboard technology at all i'm going to go the old-fashioned way of using a second camera having it pointed down on a piece of paper and i'll have a marker and i'll use that and then just change the paper and honestly that works um okay so uh jacob how much time do i have left or do you want me to shut up i'm going to shut up i'm going to shut up i'm going to shut up now it's good stuff so i absolutely know i mean we are a little over time the whole dramatic entrance uh pushed our time schedule but it's it's no problem uh everything's going to be on demand as well uh so so anyone who kind of had a hard stop they could dive into it on the other side i thought it was really really great i mean um what we had before you came on michael was was two uh top professional enterprise uh webinar studios i think it's really cool diving into saying you know how can you make your own studio when you're not part of a you know multi-million uh dollar enterprise yeah so thank you so much angle sorry lights camera angle so right here there we go very very easily done yeah um i am gonna i'm gonna throw you one question before before we let you go and kind of just land mentally and physically also i guess um we have from from the question bar i think we have a question from from the audience um i think we can put it on the on the screen um of course yeah do you use music in your webinars if yes in what sense we've been thinking about making it more live but want to make more would it make sense for the viewers okay that's a really good question um there's a couple of different things that you have to take into account here firstly where is your uh live stream being live streamed if for a perfect example i work in the music industry a lot questions breaching the 170 other expectations and i like to do in the chat does that work path that comes up shortly here yeah yeah so i i it depends on whether it's somebody who is a算tue delete you. So you have to be very careful with that. Twitch does the same thing. Twitch traditionally used to be very loose with music copyright and violations. Yet about six, eight months ago, Amazon pushed them to start really, really getting serious about it. And they've now kind of come in intensely evil about it to a point. Vimeo, on the other hand, you can play whatever the hell you want and they really don't mind. But you also pay for that luxury. Now, when you're talking about music behind what people are actually saying, I can tell you one thing for certain. Keep the music as simple as possible, but also as minimally repetitive as possible. A perfect example is don't use house music that repeats the same melody for time and time again. People generally, when we've tried this and we've researched this, they don't know what they don't like, but they know something in the stream is annoying them. And generally speaking, when I started to pull things out and test it with people again, it was invariably the repetitive music. So you want to find pieces of music that fit the length that you need without them just being looped for 30 seconds, but also don't get in the way of your content. So if you're going to do a countdown, I actually have very specific loops that I use that are nearly more like a drone with a beat with the occasional little melody here and there. But I make sure that it's at least five minutes long so that if it is repeated for a 10-minute countdown, people don't feel like they're just hearing the same thing over and over again. I will say one last thing on this, though. If the content is good, music behind it or not. So a lot of the time, content is always king. But if you do want music there and you think it adds to it, just make sure it's not repetitive and make sure that the level is down and make sure that you're ducking the microphone with it so that if more than one person is talking, the music automatically goes down further so that it doesn't get busy. Perfect. Excellent. Thank you so much. And coming back to you, the always important content is king. Michael, thank you so much for being the, I think, the height of drama in our three days here at... It wasn't intentional. I'm so sorry. It was... No, no, no. It was great. You made it. The whole story arch ends out with you being the hero. So that's just perfect. Please, I can see you're already doing it down in the chat bar. Give some love. Give some claps. Give a lot of digital noise. Michael, thank you so much for spending your time with us. And again, do now just lean back, take a deep breath and kind of land mentally. Excellent. I'm going to have one last say. Remember, when you are planning your live event, that not everything is in your control. There are things like today, this system, everything in and out again, something will come up that is beyond your control. It's okay. Things But always make sure that you acknowledge when things happen. So don't try and hide it from your audience. Be transparent. And 99.9% of the time, people will go, We get it. Thank you for your honesty. I hope you're all safe. And I hope you're all healthy and have a good day or evening. Wherever you're at. Perfect. I completely agree with that. I got to tell dad jokes today. It's very rarely I do that on a web page. a webinar to do to fill the time so that's perfect michael thank you so much it was an absolute to hear you talk uh and and and take care all right uh we made it through uh a bumpy journey with loads and loads and loads of good content uh and thank you uh all you guys for for for staying here as well this was the second session uh of the day on the third day of webinar days which is a three-day event so this is the final day and we are going out uh with a bang now we've had two days with loads of content i've mentioned it before but i will mention again because now you're allowed up here you have a button that says see all the sessions give that a click and you can see all the sessions on demand we've in this session talked a few times uh around uh the sessions on camera love that would be a good one to dive into and of course you can revisit the sessions from today uh in regards to gear now this concludes our afternoon session which is slightly moving into an evening session but the real evening session will be in three hours now that's eight o'clock p.m central european time and just looking at this again it's uh 2 p.m eastern u.s time and as mentioned before michael came on board uh for you guys in sydney it's a killer it's a 3 a.m but you know have a kip come back or just loads of coffee it'll be worth your while because we are going out with a bang ladies and gentlemen we are having uh two uh guests uh in our final session uh the first is and handley and uh you can almost call that content marketing royalty and is a wall street journal best-selling author of several books uh one of the books that's super relevant for what we are doing tonight as a very long titles i'm just going to read it out to you but it is super relevant it's content rules how to create killer blogs podcast videos ebooks webinars and more even that engages customers and ignite your business so you definitely want to join in this she has over 400 000 followers on twitter uh 400 000 followers on linkedin so people definitely listen into what she says this is going to be a fireside chat with our ceo and co-founder thomas so that should be really good um but not only see now actually you know what i'm going to freestyle i'm going to put this down here and see what the uh the old memory can do um we are having our next speaker as well i'm not even looking at the screen here i'm going to go i'm going to freestyle it it's lee odden who is the ceo of top rank marketing i guess it is um who's also going to be talking about how to promote digital events with influencers and partners i had to look a little bit it's been a long day basically it is going to be absolutely