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Monday December 12, 2016

JOCELYN KING

Insights Applied: Large Enterprise - Intel

Jocelyn King, Senior Director at Global Demand Center

Jocelyn King from Intel shares her trials and best practices for understanding the market, aligning internally, and launching.

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THOMAS MADSEN-MYGDAL

Insights Applied: Mature Startup - TwentyThree Thomas Madsen-Mygdal, Co-founder & CEO of TwentyThree Thomas Madsen-Mygdal is the Co-Founder and CEO of TwentyThree, and has previously co-founded Podio (acquired by Citrix). In his talk he will share the story about finding the right timing, believing in your narrative and creating an innovative video marketing platform, which is changing how companies market their products and communicate.

BYRON BANK

Insight Applied: Large Enterprise - SAP Byron Bank, Global VP, Product Marketing, Analytics and Big Data at SAP SAP will share their trials and best practices for understanding the market, aligning internally, and launching.

SCOTT SCHEFF

Sales Enablement: The Last Mile. How Sales Enablement can help Close a Deal. Scott Scheff, Director of User Experience at The Garrigan Lyman Group

GLEN DRUMMOND

Insight and Differentiation in Commodified Markets Glen Drummond, Chief Innovation Officer at Quarry B2B marketing professionals operate in an era of (two-way) transparency - that is to say, we have all kinds of data on customers, and they have all kinds of data on us. In this environment, the role of "Authenticity" in branding gains a new priority. This requires a "new recipe for authentic B2B brand building".

JON GATRELL

KEYNOTE: RETHINK PRODUCT MARKETING. HINT: IT'S NOT MARCOM! Jon Gatrell, Pragmatic Instructor at Pragmatic Marketing Inc "Forget the product. Start with the go-to-market strategy." Steve Jobs Too many companies think of marketing as what happens at the end of development. But the idea of "build the right product and it will sell itself" is simply not true. Successful companies have marketing - true Product Marketing - integrated into their processes from the start. Discover how Product Marketing differs from traditional marketing communications. Jon will share real-life case studies to illustrate the importance of involving Product Marketing before the product is built and creating strategic go-to-market plans from the start. Finally, Jon addresses how the integrated role of Product Marketing requires agility, iteration and collaboration to be successful, especially as the pace of change quickens in the markets we serve.

MANAV KHURANA

Insight Applied: Mid-size Enterprise - Twilio Manav Khurana, VP Product Marketing at Twilio Manav Khurana, VP of Product Marketing from Twilio shares his trials and best practices for understanding the market, aligning internally, and launching.