Monday December 12, 2016


Insight and Differentiation in Commodified Markets

Glen Drummond, Chief Innovation Officer at Quarry

B2B marketing professionals operate in an era of (two-way) transparency - that is to say, we have all kinds of data on customers, and they have all kinds of data on us. In this environment, the role of "Authenticity" in branding gains a new priority. This requires a "new recipe for authentic B2B brand building".

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