How Beltone Uses Actions
TwentyThree's Actions feature allows users to share product stories and philosophies while also connecting efforts to the business or the goal funnel of the sites, for example in e-commerce, in product service and in marketing. “We know that video generates more clicks than text copy on the internet.” says Jesper Gorm, Brand Director for Global Marketing at Beltone, a global leader in hearing aids. “Now, we see that there is a flow from viewers watching the video to when we make a sale.”
