Favourite video marketing cases from Colleen Jones

Cisco does some interesting work with video, both funny video and more educational, inspirational kinds of video. One of my favourite videos that they have put out is actually a funny sort of commercial for Valentine's Day and they talk about this new gift that you can get your loved one for Valentine's Day and it is a Cisco server system and it's absolutely ridiculous, it makes no sense which makes it absolutely hilarious. So that's definitely one to check out and Cisco in general is a good one to follow to see what they're doing in terms of video. RedBull does amazing work around video, they've actually created a channel around video and they of course get into content that is not as closely tied to their brand but they really see delivering that video as a service and a way of connecting with their customers even when they're not necessarily drinking a RedBull. So those are a couple of examples that really stand out to me, I'm excited also about what Marriott is doing around video, they've been really trying to be the RedBull of the travel space so they're putting out some interesting series around a video. I also like University of California, they're putting out some interesting videos, fun educational videos that are really trying to take academic research and make it relatable and a little bit funny too so across all kinds of purposes, situations, video has a lot of potential. One, educational, video can be really helpful for educating people about a topic or the way a product works. Two, storytelling, video can be unbelievable as a medium to convey a story, a narrative, an arc. Three, personality, video is a wonderful showcase for someone with a fantastic personality or presence.