Brace for Emotional Impact: Three Keys to a Successful Launch

Drew Meyers, President at gyro

In the new era of B2B marketing, buyers hold the power to self-select what's attention-worthy and what guides their path to purchase. To truly engage these B2B buyers, it’s critical to understand both how they think AND how they feel. Drew shares gyro's Ignition process of identifying your audience’s key emotional insights as well as how to effectively build messaging, content and a go-to-market approach for your product or solution for optimal impact at launch.