Camera Love

VideoDays, Webinars5 VideoDays, Webinars5 VideoDays, Webinars6 Videoodbe Videoquin Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Hello everyone and welcome back to Video Days 2024, the annual event for everyone doing video. I'm so excited to have you back with us today. Thank you guys for joining yesterday, and we have so much exciting stuff on the agenda today. My name is Amelia. I work here at 23 as head of community marketing and part of the marketing team. But during yesterday and for today, I will be your host as we come together and help each other to take our video game to the next level. This is actually the fifth year in a row. We are bringing everyone together to learn and share a little bit. And we have had an amazing lineup of eight sessions with 17 speakers. So you can look forward to enjoying it live with me today, or you can catch it on demand. So yesterday we ran through four sessions, which included how to make video the now, shift to video, video in the digital transformation, and grow your video strategy. And you might be thinking, why am I saying this? If you have a little bit of a fear of missing out, then don't worry. You can catch all these sessions from yesterday on demand. But let's focus on what we'll be bringing to you today. We have an amazing lineup starting out with camera love, following the state of video, how to work with a video agency, and using video for customer engagement. We are hosted and organized by us at 23, and our video tools are used by marketers at everything from growth companies to some of the largest enterprises in the world to do video and to run webinars. We bring an all-in-one integrated platform that is ready to scale up to hundreds of marketers or even hundreds of marketing teams in your organization so that you can really get real with video. It's awesome. And our belief as a company that video makes this very digital world a little more human and real. And every year we host video days and webinar days to drive the field forward together with you. You can already put a little X in your calendar for this year's webinar days that is happening in November, on November 27th and 28th. And we have some very exciting news because we are launching our very first video agency day coming live to a screen near you on October 14th. So remember to put a little X in your calendar for these dates. Thank you all for tuning in. It's a pleasure to be with you today. We might not be sitting together in the same room, but I hope that we can still come together and act as one global video and webinar community. And really grow together. I also want to give a special thanks to all of the speakers who over the next or yesterday and today will help thousands of video marketers and video producers and webinar program managers and business leaders all over the world to improve their video efforts. I also want to give you guys a little introduction to the platform and the webinar room that you guys are tuning in from. So over to my left, you see our chat, which I really encourage you to engage, get to know each other. And we also have a questions feature above the chat. This allows us to show your question directly on the screen so the audience can see. And it's a golden opportunity to get your specific question answered by a speaker. However, if you don't have it. If you don't have a specific question or you don't know exactly what you want the speakers to answer, you can still interact with them using our reaction features also located in the chat. So let's give it a little bit of a warm up. Yesterday, I think I asked where everyone was tuning in from and I got a lot of countries. Today, can we go a little bit more specific and see what cities we all represent? So please make some noise in the chat. On this side. Let us let us know if you're tuning in from the city in Scandinavia, Europe, the United States, Asia. Where are you located? We're curious to get to know each other. Let me see. OK, people are a little shy. Let's give it some time. Great. It's always fun to see people from all over the world who share passion come together. And. I think that when we walk away from today, we will together as a community feel that we have become a little bit more enlightened and a little bit more inspired by each other. If you still have doubts about engaging, then this might be your last encouragement because we are hosting a toolkit competition where the person who has the highest engagement score over the next two days will win a video tool kit competition. And. We will share this toolkit for you and your team members, and we can ship it to you anywhere in the world. So please remember to give our audience a little bit of feedback. However, we are all about being out in the market, exploring, learning together with you guys. And for this purpose, I have my colleague, Cecilia, who's currently out in the field at Diggy Mark on an event happening in the UK. And if we're lucky, we will be able to check in with her. And. See what the market has to say. So let me see if Cecilia is with us now. And let's say hello to her. Hello. How are you doing? I'm doing fine. How are you? I don't think I can hear you. Is your sound working? Can you hear me? Let us know in the webinar room. Can you hear Cecilia? Or maybe it's just my earpiece. Hello. Hello. Speaking from London. You have sound on, I guess, is just my earpiece. Perfect. OK. Hi, everyone. How are you doing? I'm so excited to be here. The second day of Video Days. And yesterday you saw me in Malmö, in Sweden. And today I am in London, UK for Digimarkon. This is a super exciting opportunity to get a temperature of what the market is doing and new trends. and insights. So for example, here are some topics that are being discussed are different sales strategies or navigating the future of data. Some talks about SEO. And yes, that's it. I'm so excited to share some insights with you later on through the day. And we're very excited to hear back from you. I got sound back on my ear, so we're all good to go. But yes, keep the floor warm for us. Let us know what insights you can capture and then we'll tune back into you at the end of this session. Thank you for checking in, Cecilia. Great. Well, we are kickstarting day two of Video Days with none other than award-winning actress Hook Sharbo. Hook uses her experience as a trained actor to teach employees at companies like Novo Nordisk, Google, PwC to communicate and to shine on camera. After very popular demand, we are bringing back what has been called the best keynote ever. Her amazing keynote from the 23 Summit, where she reveals what you need to know to truly be able to shine on camera. Please welcome Hook to the screen. Hello, Amelia. Thank you for being with us today. We're so excited to have you. And thank you very much for inviting me back now really on camera and not on the stage. Of course, we had such a high demand to bring your keynote back. So we had to listen to the crowd favorite. But I'm going to give you the screen, which would have otherwise been your stage, I imagine. And please take it away. Thank you so much, Amelia. So the theme now, here today is Camera Love. And what does that mean? Cameralove and people that are currently working online. This rose and met a lot of people that uses the 23 platform. Today, I know there's people from Italy, from Belgium, from Sweden, from Norway and from England. And welcome to all of you. And thank you for taking some precious time to look into this, I think, super important subject, camera love. The ones of you who might not know me, my career in short is mainly about maybe The Bridge, the Scandinavian television series sold to 138 countries. I did a lot of other things, but that's like the hype thing. And the camera love was really, really working on that production. What I do today is I've taken tools away from the actor's world about how to use time, space, breathing, your voice and energy in order to come across as human as possible in front of a camera. And also for you to feel as comfortable as possible in front of a camera. Because I don't know about you, but I can actually feel the pressure here standing in front of a camera. There's a production around me here. There's the light, the heat. Can I remember my words? How will it go? So nervousness is very often a premise that you have to embrace and say yes to. So some of my tips and tricks is about how can you get out of this? How can you govern that? And how can you actually dissolve the nervousness by deciding that you are there to share a gift? First of all, I would actually like to ask you, what is the gift that you share with the world, with the work that you do? And I asked somebody recently about that, and the person said, oh, I don't have a gift. I do Excel sheets. Yes. But if you optimize an Excel sheet and it's even better to work with, and makes people's lives easier, it's also a gift. So what is your gift? Because that is what you need to focus on. When I'm here right now, I have six insights for you that are my gift. And the key thing in this is actually about how you can be even better at connecting with people. I love this quote from a Danish philosopher, K.E. Løestrup, very Danish name. He says, or he said, unfortunately, he's not here anymore, but he said, fundamental to really good communication is the courage to connect with people. Right now, you can't see that, but there's two people here behind the camera. There's the camera and I cannot see anyone. I'm like dehumanized. That's a very nice photographer, but I cannot see him. I can only see the black lens. So I could be a little bit like terrified about that and go into my nervous zone because I don't really know how to orientate myself. But I decided to invent that I'm talking to a person in there in order to stay human. So I will talk more about that. So the first thing is this about the courage to connect, not be like the camera is looking at me, but I'm connecting with you, hopefully through the camera. So this is about a lot of things that are very subtle. It's about presence. It's about breathing, about energy. It's about voice. It's about voice levels and things like that. So that's what I will share with you for the next like 25 minutes. Before I go into more like models or slides or insight, I would actually like to demonstrate two different modes, two different ways of coming across through the camera. So I will do that. So I will disappear just a little bit and then I will reenter in here. And then I'll talk slowly and I will log back inesesiously. And when if I have there a flaw. So I really recognize that that's all. Hi, I'm Puk Sjabao and I'm here with you today to share some insights with you that focuses on how you can become even more calm, connected and human when you present in front of a camera. So I have six insights to share with you that I hope can help you shine and communicate even better when you are on camera. All right, that was a little demonstration of two different modes of how you can be perceived by your audience. I would love to ask you, but I think you could see it, I think you could see it was about timing, it was about breathing, it was about how I used the space, how calm I seemed, my body language. I've put all this into a little model just to like clarify what is it that goes on when people are perceived as more calm and connected in front of the camera. So a little model here, I call the first version to be in my ego mode because it's very much about how am I doing? I'm very much like in my back storage room thinking, am I perceived well? Can I remember my lines? Will they think I'm doing a good job? So my attention is very much in my back storage room. My focus is on myself. I tend to contract both my breathing, my voice, my energy, the way I use the space. I drain energy from the receiver because you are thinking maybe how will this work out? Will she faint in a moment? So my focus is turned inwards towards the storage room and there's this contraction of time, space, energy, voice, etcetera, etcetera. I'm a little bit like an endangered species and this camera is looking at me. I'm of course overdoing things here to make it clear. The other mode I call that the connect mode because there I'm not there to prove myself I'm not there to actually shine but I'm actually there to share my gift. So it's a very different way of being. I called it to be in the connect mode and the connect mode is very much about focusing on that gift and focusing on you. I don't know who is out there but I believe it's super nice people who wish actually to get this knowledge from me. So I focus on that transaction. I focus on installing those ideas into your mind and that's also why I try not to speak talk a little or spray my words out but I try to take one little key point at a time. So here the focus is on this. The gift the why you could say it hopefully builds more energy and the focus is towards the gift and you and that means I also expand my sense of space. I expand my breathing pattern so I allow myself to deep deep breathe and take poses and I also expand my voice so it actually resonates in my body and doesn't creep up here to my cranium and throat but has a more like a I hope a nicer tone. So all this means that I create hopefully connection to you. So how do you do that? That's what I will try to enlighten you on in these next 20 minutes that we have together so my insight number one is super basic. I could have sent out a mega to all of you. I could also ask you right now how often often during your work day or if you're in front of a camera how often do you think about your breathing if i'm working out in organizations and i ask that question very often people say not really i do it in my yoga classes or in my running but i don't really bring my breathing to my work and why is that important it's important because breathing is the key to calm yourself to center yourself breathing is the key to take pauses and a lot of other things to emphasize keywords etc so in order to stay calm the first tool is actually to breathe we do it already 22 000 times a day or more than that but the conscious way of deep breathing and not just a high chest breathing what we also call office breathing because often we are so busy at the office so the whole breathing pattern is up here i would love to not only talk now but also to involve you so i would love to invite you into a little exercise breathing exercise it's very simple what i did just before i entered the the in front of the camera here actually took some deep breath what i call to smell the flower because if you smell something you actually smell the flower and you can actually use your breathing all the way down to your belly like a deep breathing pattern so when i pause or i listen maybe there's a q a i use this smell the flower tips to stay centered to not get emotionally triggered etc but before i do that i actually need to install that breathing pattern in my system my body is very clever but sometimes the connection between the two is very difficult and the connection is not really there and the breathing is a way to get that connection going between body and mind james nestor a british scientist journalist he has written a book called breathing the new science of an old art form and he states that 80 of the signals between mind and body is actually going from the body and upwards to the mind so we can affect our mindset our body and our breathing so the first thing i would like to invite you to do is to actually to follow me if you're in a place where you can do this if your colleagues is not thinking that's too weird what is he doing but i would like you to actually take your palms place them here on the lower of your back and in a moment i will count to three where i will invite you to breathe in through the nose on that count then i will count to three where you hold your breath and i will count to three where you with like a kind of relaxed jaw muscles just release that in breath we do that three times because it's scientifically proven that that is enough to affect our nervous system and go a little bit more into the relaxed parasympathetic nervous system by doing that we also stimulate the longest nerve in the body called the vagus nerve and that is a fantastic nerve it's also called the soul nerve nerve. It actually makes you immediately more relaxed and empathetic. I hope you're ready to breathe. Otherwise you can just watch me doing it, but it would be great if you can do it as well. You can either stand up or sit down. I actually place my hands here because if I take an in-breath, I should actually sense it all the way in the back here. I have something called the opera pockets. It's like, if I really had to project my voice, I could breathe in here, but at least you should feel that your belly is moving out a little bit when you breathe in here, because we like to go away from the high cost of breathing pattern and go down here in the belly. If you would like to follow, you are very welcome. What you could start doing first, if you stand up or sit down, first, is to sense your feet on the floor. Sensing your feet is an immediate way of becoming more present. Very often we are in our mind and our hands. We are so screen centric in our everyday life. So this about sensing your feet could be a first step to become more present. Then you can play with the idea that your feet are melting. They can not, but they can become more heavy and soft. And now you are ready to follow if you like to, and you can follow my breathing exercise. So breathe in through the nose on one, two, three, hold, two, three, and release out through the mouth. Three. And once more, the belly should pop out here. Breathe in one, two, three, hold, two, three, and release, two, three. And the last time, breathe in one, three, hold, two, three, and release, two, three. What is this about? This is about if you do this before you go in front of the camera, or before you go in to do a presentation, these tools can be used in all kinds of communication situations. Some are specific for the camera. But if you do that, you will kind of change your mood, your nervous system just a little bit, and become more present with yourself. And that is the first step in order to be more present with other people. Then in the situation, I cannot say, just a minute, camera, I need to, one, two, three, I have to do something more secretly. And that's when the smell of the flower here comes in. When I smell the flower, my belly actually also pops out. I have to allow myself that luxury of actually taking a true deep breath. Deep breathing is also what you need if you are a oesayer, like um, um. Then that um is an extrovert pause that you can convert into a smell the flower pause. A lot of the people that I meet, they do not take enough pause. Because the perception is that they take time when they take a pause. But actually we give people time to understand what we just said by taking a pause. The ego person that I talked about before, she's like spraying her words out, she's talking very fast and people don't really understand what she's saying because it's so hectic. Where the other person talks in little blocks of information. Take a pause because she, he believes that it takes time for that, image to enter the other person's brain and become an idea or an image or whatever. I do it all the time. I've done it for like 25 years. Somebody asked me yesterday, Puk do you think about that smell the flower all the time? And no, I don't. But I have installed it as a habit. And that's what you can do by the three times free breathing. I know people who take like what they call a wiser reminder each day after lunch, where they just, visit their breathing pattern or whatever else communication inside they know will give them more impact when they communicate. It can be speaking with more resonance or articulation, taking pauses, whatever. But this was my insight number one, super important. If you remember something from today, smell the flower is essential. You can record yourself. You can read it. You can take a like do a personal video and try saying something, then saying the same thing, but allow yourself to take these little pauses in the content pauses, like the different sections of what you say between each section. You could take a pause. You could, for example, say your name, your job, what you're doing. I could say, my name is Puk Sjabau. I'm a communication advisor. And today I'm doing camera love for 23. Or I could say, hi, my name is Puk Sjabau. I'm a communication advisor. And today I'm doing camera love for 23. It can seem like, whoa, a lot of time I'm walking through the Kalahari desert. But when you see it from the outside, you can actually see, hmm, then that lump of information goes to the receiver's brain, pause, and et cetera, et cetera. So pauses is not so much about taking time, but it's more about giving time for the other person to process what you just said. Insight number two is very much this about reinforcing that connection between mind and body. If you have been sitting at your desk for the whole day writing, that's fine, but the body language is not really that ideal for coming in front of the camera. So what you can do is you can think about a tulip, for example, like a tulip in a vase without water is not really very interesting. That's like a human being without breathing or life force energy. So how can you like either shadow box or run a little, or maybe you can just take an in-breath from the bottom of your feet, like pretend that you're being pulled up in a string here. So you become, the most uplifted version of yourself. Breathe out, relax, think of something that makes you smile and then start communicating. You're not coming in like this, but just before you enter in front of the camera. So you create that body mind connection. A typical question that I get is what do you do with your arms? And you shouldn't do anything with your arms, but the arms will not be helpful if you don't have that body connection. If they're not there, they're not like linked to the rest of your corpus. So creating a little bit of energy in your body. We don't have a word for that in Danish or English. Prana, Ki, Chi, whatever that flow of energy, get that going before you're there. So you seem present. Here's the wonderful tulip. But just think about that. Could I be like that beautiful, crisp tulip? It's just an image. This is all connected to presence. And what is presence? I can actually be aware of myself just as Puk here, the skin bound version, or I can be aware of myself like Puk, plus this zone around me, my zone of presence or my bubble. So when I move around, I move around also with this bubble. It gives me a little bit more of attitude, it's not like arrogance, but it's not putting the arms out, but it's just perceiving that I'm taking up more space. And in front of the camera, I'm using that bubble because my thought is that the bubble can, if I'm a little bit fearful of, I'm looking into that black lens, then I throw my bubble backwards, but I should actually bubble the camera. Because then I have that more confidential connection with the camera. I don't know if you can see it. You can say yes or no in the chat. But my bubble, if it goes backwards, it's like, hi, I'm Puk, and I'm really happy to be here. I'm a little bit fearful. Here I believe me and the camera, we love each other. So I put the bubble over the camera. It's not like super, but it's just like saying with the quote before, I need to have the courage to connect. But I only have to do it 50%. Otherwise it becomes too intense. Hello, I'm not doing that. I'm just saying I'm willing to be here. I'm confident. And the thing here is that I look into that black little lens, but I have to invent that there is someone in there. It could be somebody I know, a favorite person that I would like to communicate to. So even if it's a big crowd watching this, it's still an individual transaction between me and that favorite person. A little trick to start doing that is to put a little, a little dot up there with a smiley face. You can take a post-it note or something like that. So you talk to somebody. You are human to human. So that is the bubble, the presence. So you can bubble the camera. And in real life, you can also bubble another person. Don't do it like more than 50%, but that creates that sense of I'm willing to be here. And I believe presence is an endangered quality because we are all so busy. Things are so accelerated. So when someone gives us and offers us their presence, it's like, hmm, that's love. So that was the first three insights. Then we have the eye contact. Because if I say something and I think the camera is going closer now, I will also come closer to the camera. If I have a key insight for you, but I take away my eye connection, I will actually cut the flow of you processing that insight. Smell the flower is a wonderful tool to pause. And also in the echo of what I just said, I should stay there while you receive the insight. Okay. If I cut, it would be like this. Smell the flower is like a key insight that you can use to pause. I often see these negotiating eyes like, was that good? Or even over to the producer. But you should stay there and just pretend that you stay there in the echo, echo, echo, echo of what you just said, said, said, said, said. You have to pretend there's somebody nice in there so you can keep on smiling. So eyes are super important that you stay in that bridge. It's also in life communication and it can seem a little bit intimate to stay in that eye connection, but believe the subject matter is what people are occupied with and not staring into your eyes. So that was insight number four. Then we have this in about the voice level. And I sometimes miss that insight myself because I get very enthusiastic and I'm going to get super excited about what I have to share. And I start to talk a little bit too loud. I know somebody is in Italy. I wonder where in Italy. Is it close to Amalfi? But you know, I could try to reach people all the way in Italy. And that's a really stupid idea. But the intent with my voice is to reach people. But instead, I should believe that if I speak with a little bit of body behind my voice and if I pretend that I speak to a little creature that sits here on my shoulder. Hello, hello. How are you doing? Then that's like the most optimal voice level, especially if people are sitting with some, what is it called? Hearing aid. It's not what it's called, but you know what I mean. Then it's like I speak into their ear. And if I speak like a little bit too edgy, it will be like, whoa, take that woman away. And of course, it should not be too low. And intimate either. But that right level is very much like that distance is very much like that distance. So Pablo, my little friend, could sit here and I could talk to him. And I should believe that that vocal level is enough to reach you. All right. So, woo, that's Simon Sinek. Your gift is also your why. I don't know if you are familiar with Simon Sinek's why terminology. I think he's a fantastic presenter, both his ideas, but also his enthusiasm and his expressiveness. He's really into what he is sharing. And you can see it in his whole body language. You can see it in his eyes. So that is also about language. It's about maybe highlighting your key words, making a little bit of a vocal dynamic difference in how you say, whatever you are sharing. I believe that smell the flower is a wonderful tool to pause. I believe that smell the flower is a wonderful tool to pause. Also intonation going downwards, with a full stop, when you want to sound decisive. And do you have any questions? Upwards tonality when you want like a bridge over to people. Do you have any questions? Doesn't really work. So your vocal energy is articulation. It's intonation, which is this about going upwards or going downwards. And it's also this about speaking in a tone where you are reaching that little creature and not like overdoing things. So I call that to install ideas. I was working with an executive who said, oh, now I get it. Before I was just sharing and delivering from like a center oriented perspective. And now he thought, I need to get those ideas into people's minds. And he started to articulate a little bit like people had a little bit of a hearing loss. That meant he started to actually say the words and articulate them and not just babble. So it's small little subtle shifts So that's the six insights. Of course, you also have content. And how do you structure content? The most simple idea is to imagine a fish. You need to hook a fish to catch it. So you also sometimes need to hook people to catch their attention. So what is your hook? What is your gift? What is it that you wish to share that creates a value for people? So if you think of a fish, you can think about the rule of three. Maybe start with the hook. Have you ever thought about how camera love could change your interaction with people on camera? I have three things that I would like to share with you today. It's about breathing. I had six things. But you know, I could have three sections. And then I would make a resume in the end and recapture those three things. I actually skipped something. And that can happen. So I would love to actually invite you to do one more little exercise with me. That's about the voice and about not going edgy, but keep that nice, like, chesty, vibrating, resonated voice. I don't know if you're in a room where you can do it, but if you are, you can put a hand on your chest and just very, very subtle, first smell the flower and then say, ah, actually, think of the voice as something that is coming out of you, creating a bridge towards a wall or a tree or something. Ah, the ideal here is not to say a nice voice. The idea is to feel that there's a vibration here in your chest. That's what we call resonance. It's like singing in your chest. Because we like people to speak from their body and not just from their head. And in order to test that you could, you know, test that you could follow me and just say this little sentence here. What a wonderful day with a little bit of chest sound. To warm up, you are invited to smell the flower and say an ah, and then smell the flower again. And then you can say with articulation, resonance, what a wonderful day. So first, we smell the flower. If you are willing to, you can do it now. Smell the flower. Ah, and just feel that sound rolling here in your chest. It's sometimes nice to overdo it. Maybe not now, but if you're in a place where you can do it. And then second, do it again and then say this sentence. Wonderful day, but with a big range. So smell the flower. Ah, what a wonderful day today. So the idea is to have that power, but still take the volume down a little bit in front of the camera, where the difference would be, what a wonderful day today, or what a wonderful day today. So I stay at home. I stay here from my own center. I don't go out to people, but I stay here and believe that people can still hear me. It's a very quick, very instant vocal training. Of course, it takes time to adapt these things. So what I would like you to do is to actually, I talked a little bit about structure. I showed you the fish here. That is a way to think about structure. Hook three things, things that you share, share them, and then a recap. But most important of all is for you to not think about selling or persuading or I have to persuade my boss or my people or whoever my employees about something. But you're there to share something. So think about sharing and focus on whatever it is of value that you need to share. I did that today before I went in front of the camera here. I thought about, there's always a little bit of alertness or pressure, but why am I going in front of the camera? Because I truly believe that I have something to share that you can use. The six insights, that I shared just to do a recap, it was about staying calm. It was about using your breathing three times three to cultivate the breathing, smell the flower in the moment. And I will invite you to actually start to smell the flower each day. If you're waiting for the red light or waiting for the coffee to come out from the machine. It's a very, very nice way also to be more sustainable in the way you lead yourself. It was about the body, the centering that you are connecting body and mind. It was about your bubble, that you bubble the camera, that you are aware of the zone here around you. That's what I call the bubble. There's no real bubble, of course, but that sense. It was about the eye contact that you stay with people when you have said something. And it was about the voice, level that you should speak in that personal tone, as if you speak to a little creature here. Hello, hello, hello, hello. It was also about how to express energy and enthusiasm. A difficult word. And if you babble a little bit like I did now, just smile because people will also read that. How to actually take errors and mistakes. Are you a nice person? Also with yourself. And the last thing I would like to share with you is actually a little exercise. A little thing that put all these things together, because maybe you say, I don't have time to see three times three and tulip and all the things she was saying, cook. So if you should really do a recap of this and take something away, I would encourage you to smell the flower. Maybe take a test, as I said, with a personal video, see yourself with and without poses. I would encourage you to be a person and be aware of the bubble, that connection that you send your energy out towards who you're talking to or the camera. And all that you can put together in an exercise, a very silly one that I showed also at the summit some months ago. It's called the watermelon. And it's about breathing. It's about centering. It's about signposting to my brain. I'm actually taking up space. And it's about using your voice a little bit. Like energetic. So the whole system wakes up. It's called the watermelon. And what I do, I say, I am a big, round, juicy watermelon. While I do this, I breathe in. And then I pinpoint my bubble and say, I'm a big, round, juicy watermelon. And it's so silly, so I can't help smiling each time I do it. So as the last thing, I could invite you to be silly with me if you dare to, and otherwise just enjoy me being silly. So I will count to three where you can smell the flower and lift up your arms above your head and then say, I'm a big, round, juicy watermelon. Very simple. First, feel your feet on the floor. Smell the flower. Breathe in. I'm a big, round, juicy watermelon. It is silly, but it actually helps me. And I also did it when I came in in front of the camera twice. I did it like in a silent version because my brain is very sensitive. And when I show that I'm taking up space, I dare to be here, calm, connected, and human. I actually come across much better in front of camera. This was my insights. Maybe you have questions. Maybe you have other questions about how to be in front of the camera. So, Amelia, is it time for questions and answers? Or how are we doing? I think we are running a little short on time because we have a check-in from London. So I think what I will encourage is for people to reach out to you if they want to hear more, if they want to learn, if they have any questions. We can also bring you behind the screen because I do see two questions that have popped up. So potentially we can come and we can answer those directly in the chat so that you can all see Puk's answer in the chat. Thank you so much for giving us those six insights. I can tell you that while you were presenting, I was also standing on this side and practicing my, my big round juicy watermelon. Thank you so much for being here with us, Puk. It's an absolute pleasure to have you and your keynote has been truly inspirational. Thank you, Amelia. Thank you all very much. Now, as I mentioned, we're going to be checking in with Cecilia again from the UK. And let's see if Cecilia is ready to join us on screen. Hello. Hi, Celia. How are you doing? I'm doing fine, Amelia. How are you? Okay. So everyone, as Amelia said, I am here in the UK at DigimarConf. And right now I brought a super special guest for you, which is Jana van den Bosch. And I will ask you to introduce yourself, please. Yes. Hello. I'm very happy to be here. I'm very excited. I'm Jana. I've worked at Digital Cloud, the company that I've presented with today for two years. So we've actually founded the company in 2022. And we have locations all over the dark market and also Europe. So we already have 45 employees and we're going quite fast. We're focused on all of the cloud services, cloud business, but also Google marketing platform business. So everything from building a good tracking infrastructure, GA4 implementations of Google Analytics, but also activating that data in terms of ad tech, data science, etc. So, yeah, happy to be here. Thank you. Great. And in your presentation, you mentioned some changes in the digital landscape. So, for example, with GDPR and how users are perceiving the data, the management of their data. Can you comment a little bit of that? Yes, definitely. So we've seen a lot of changes regarding legal legislation, GDPR, which has brought this whole trend up that users perceive privacy in a different way. And there's a different demand for people that want their privacy and that are looking at it in a not deeper way. And this has also brought the third party cookie deprecation into play. We're already, for a couple of years, we're talking about this. Google is introducing solutions like privacy sandbox, for example. And now the latest update is that they're not really going through with it. So the third party cookie will remain, but users will have the chance to opt out. So this is something that will come, but we're not sure when it's coming. Yeah. So you also mentioned, for example, when we're talking about the GDPR, I would like us to ask a question on what are the possible solutions for companies to comply with the GDPR? Yes, there's multiple solutions. So what we focus on, for example, is building a very strong first party data infrastructure and strategy with our clients so that clients can use the data they have, for example, within their CRM, but data from their data warehouse, from their website, from apps, et cetera. And to really understand what's going on. And to really bring that data together in a comprehensive view to understand the customer better. And to be able to then use that first party data, leverage that, and to use that in the activation campaigns the same way that we've done with third party cookies in the past. Yeah, interesting. You also talked about the life beyond cookie. I thought it was very interesting. And how can we navigate this life beyond cookies? So basically, there's a couple of things that we're just not sure about yet because Google has just recently announced that they are not depreciating the third party cookie itself, but they're leaving this opt out option for users. So here, a lot of studies have shown that, for example, 80% of users will be opting out if they have the possibility to do so. And the other problem is we don't know when this is happening. So it might be that it could be rolled out overnight and suddenly you're losing 80% of third party cookie audiences. So this is something that's really important and we have to find solutions in order to adapt with the challenges that are coming. Okay, so as you can see, Amelia and everyone, we have very hot topics coming here at Digimarcon. So thank you so much for participating and sharing your knowledge with us, Jana. Thank you. It's back to you. Bye, Amelia. Hi. Thank you so much to both Cecilia and Jana for joining us today. Thank you. It's a super interesting topic. GDPR is becoming more and more aware or adamant on people's radar now that we move into this digital presence. So very important topics that you guys are touching on. Thank you so much for joining us and enjoy the rest of the conference. And we might tune back into you a little bit later, Cecilia. Absolutely. And before we round off this session completely, I have one more thing up my sleeve. I want to give you a quick little demo on a video library. So at 23, we are toolmakers at heart. So we want to make sure that you are updated with the latest and greatest when it comes to video tooling. So in that occasion, we have our very own lead product manager, Julius, joining us. Please welcome Julius to the screen. And we're a little bit short on time, so I'm just going to let you get started. I'm going to get started right away. And I want to talk to you, to all of you here today, a little bit about the video library, because let's be honest, in most companies around, not everyone has access to all of the company's relevant marketing videos, if they are out in the world, if they want to use this for different kinds of purposes. And with the 23 video library, we have created a great tool that makes it easy for you to give the videos, the marketing videos into everyone's hands. And it has been an integrated part in the 23 platform for multiple years. But now we have also brought this to your mobile. So as you can see here, I'm sitting here with my phone, having access to the video library with all its functionalities, seeing all of the marketing videos that are available on the screen. of my company's video library, where I have the possibilities to watch those videos, show them if I'm in a meeting, share it to a screen, download these videos to my mobile device, share it with colleagues or customers on a fully branded video website. And in general, scroll through all of my personal videos that I record as well as the ones that as well as all of these marketing videos and even if I'm out in the fields and have a video that I want to upload I can just go in and upload this video to our video library so as easy as this we are integrating all the tools that you need to create a great video library for everyone in your company and we're actually right now running a beta test with this app so if you're interested in participating in that just send me a message at you just at 23.com and I would be happy to run you through it and get you started on a video library thank you so much Julius for giving us these insights now I hope you have enjoyed the first part of this video and I hope you enjoyed this session of video days day two please stay tuned the next session will start at 2 p.m Eastern European time so make sure to sorry Central European time so if you want to join the next session please just stay in the room you will get automatically redirected and I will see you over there shortly bye And Thank you.