Humans on Video - Theis Nielsen

Hi, I'm Cecilia Boechat and this is Humans on Video, the series where you meet the designers, developers, visionaries and commercial minds shaping a video-first world at TwentyThree. And I'm Theis, Head of Specialist here at TwentyThree. My first question to you is what is a specialist? Like, if you had to explain your role for a five-year-old kid, what would you say? I would probably explain it as: I help people. People, my customers who come to our store come to me and ask me questions and then I help them out with the answer. Do you have any hobby that people have no idea about? I actually run a studio with some of my friends where we also do events and with that comes a lot of content creation, shooting music videos, doing all these different types of content. And I get to promote my friends and the things that we're doing together. That's super cool. What is... a type of music specifically? So, it's mainly hip-hop, but we produce a range of different music. What is your proudest moment working here at TwentyThree? A couple months ago, I got a promotion. And the reason why that means so much to me is that I actually started as an intern in September 22nd. Interns? but I'm pretty sure that TwentyThree doesn't do interns, right? I think you're right about that. How did that happen? I was at a student event, but I walked in the door and I fell in love. I said to myself, I need to work here. I think I came in for like three different interviews, got a couple of no's, said we don't do interns. But I kept on sending emails, being like, please! come on I even said no to a different internship kind of bluffing with like a week before I actually got the internship. You said "no, yeah, I got the job" "I have another internship" And yeah. So when I got that email, like, yeah, "I think we want you" That was one of the greatest "a-ha" moments in my life. What is the key to deliver an outstanding customer experience? I think it really comes down to the core of what we do, which is being human. With humans talking to humans, you never get a chatbot. I'm sure that really shows how our service can stand out, right? I at least hope so. What do you think is the biggest challenge that companies face when implementing a video marketing platform? Actually having a dedicated video marketing software or video marketing platform is something that is key to actually being able to track all your engagement and the on-brand and kind of have that luxurious brand experience. However, there are not a lot of companies that actually do this today. A lot of people have all their videos on either YouTube or Vimeo where it's non-branded. They don't have the control of the data. It's a big thing for us. It's also really helped them out with all integrations and implementations of design. You need the right guidance to be able to get there, to integrate it into all your different systems because most companies have like 10 marketing tools, right? So you need all the data flowing in between all of these. So when you integrate, for example, TwentyThree with your CRM system like HubSpot, well, are you able to actually see that someone watched the video? Well, if you do it right, you can. And that is where all the value really lies. It's super cool to see salespeople getting notifications when one of their leads have watched the webinar and then, okay, I think that's a warm lead. I want to sell to that guy, right? So considering all this value that a company like TwentyThree is able to deliver, do you have any interesting or unexpected success stories from customers? I have one client that I'm especially proud of. They came in. I had been part of the entire sales cycle. We managed to get all of the video content, which was 1,400 videos. 1,400 videos? 1,400 videos imported from three different systems. They managed to schedule in another 30 upcoming webinars and they integrated into five different systems. After 30 days, we celebrated and we said, yes, we did it. We did it. That's so great. Another question. Most of our clients are Europeans and we have been discussing a lot about European solidarity nowadays. It's quite a hot topic. What is the importance of strengthening this bond nowadays? Well, if you are local, you also have the opportunity to get to meet people face-to-face. So what you can do when you are a local player is not only being GDPR combined, the funny thing is not all people are. And I mean, most of the American vendors officially can't really be it because you store data outside of the EU. But what it allows us to do when we are local, it allows us to actually go out and meet people. So between starting as an intern and being head of specialist, I did something called client onboarding, which was basically getting people to get started. And I got to travel all over Europe. I've been to Helsinki, Oslo, Stockholm, Prague, Paris... You've been around! I've been around And it's such a great tool to be able to do these workshops and meet people and actually build the connection. Essentially at the end, well, it's what brings the value. And it's interesting because you mentioned different European capitals that you've been at, but recently you've also been to the US. So although we are based here and we have very strong bonds and relationships here in Europe, we're also expanding and of course, building relationships beyond that, which is also very important, right? Definitely. My last question for you today, from an intern to Head of Specialists, what makes working at TwentyThree so special for you? I think the most special thing for me is the people. It's all of my great colleagues, like you, that I get to be around every single day. I have a lot of my friends who are like, "oh, I have to go to work" Every morning I wake up, I have a smile on my face. I'm like, I'm going to go hang out with my best friends. Actually, he was smiling by the coffee machine often. So that's actually true. I mean, I think that's what really makes TwentyThree special. That's so nice. Thank you so much for sharing that. It was super nice to hear more about your experience. You're welcome, Cecilia.