I'm Steffen. I'm the CEO of the digital agency DISPLAY.
And right now, all I'm thinking about is how we transform this world of opportunity,
digital opportunity that is, into creating better user journeys using whatever technologies is at hand.
And there's a ton of them right now.
My biggest interest for the past year has been robotics, machine learning, AI, and stuff like that.
What are your thoughts on this?
Oh, yeah, yeah. We're done talking disruption now.
Now is the real thing. It's going to get down.
I think it's two-sided.
I think, first of all, people, companies, that is, still need to get a ton of stuff organized that isn't ready yet.
We need to know how to handle data, which is becoming increasingly important
because machine learning and AI and stuff like that, I'll use the term machine learning.
We have useful tools there right now.
They need to get access to data, relevant data of some sorts, even though machine learning tools
like clustering and anomaly detection and regression and all that,
they're all about finding meaning out of unstructured data.
Yeah, well, then you still need to look into the right data set.
So it won't help you much looking into, if you're being a retailer, looking into an auto industry data set
won't help you much in getting knowledge out of the machine learning.
So I think that's one side of it.
And the other side is that I think we're about ready to engage in the retail experience with actual humanoid robots.
For now, just for fun.
In a year from now, a little less fun and then continuously more and more serious.
It's quite intriguing and I'm psyched about that.
Well, the key challenge to me at least getting to meet a lot of companies
and I appreciate every single one of them, but it's clear to me that these companies
are still organized in a way that doesn't cater very much for this new world.
They're now being run in silos, the same old story, which is still very much the truth.
So even though we've been talking about breaking down the silos in organizations for the past five years,
it hasn't been done.
So preaching about the future is one thing and getting it to actually work
and making people implement changes within their organization is a huge task we still have at hand.
No, I don't. I consider...
I'm not a fan of AI not being governed.
I think like everything else in this world, we need some rules, not a ton of them,
but some rules are good, okay?
And that definitely goes for AI.
I think as well that considering the dystopia that the movie industry
and the sci-fi novelists have put into the minds of people, me as well,
is not what's going to happen.
I think that we'll learn to live with this.
I think we'll learn to embrace the fact that robots and AI is here to help
and here to make humans work less hard, work on stuff we love that only we can do
or stuff that we choose to do, which is the most crucial and important part.
As part of that, I think it's important to actually consider a new economic paradigm.
And I just today launched my take on that, which I have, I think,
with great powers come great responsibility, and being one of those advocating for AI and robotics,
I think I must be cool about that and say, well, I'll only do that as long as it's to the benefit of humans
and for every single job that is lost to a robot or an AI, then we'll have to compensate that in some way.
And I'm so happy that just five days ago, Elon Musk went on national television
and said we'll have to consider paying people just for being people
and allowing them to indulge themselves elsewhere while automation is taking over.
I'm so for that, and that's what I have to say about that, I think,
unless you want a really, really, really, really, really long speech.
That's good. I think we'll round it off here.
Yeah, cool.
