Learn how Rand Fishkin operates Moz' content marketing planning, why he believes video marketing is such a strong medium to have in the marketing package. Rand also gives some great advice on where to start with video marketing and content marketing.
We asked the industry experts what they believe will be the most common trends for 2017. Here's the mashup.
Jeff Bullas, Jonathan Forester, Joe Pulizzi, Michael Brenner & Rob Newlan on the power of video.
Global CCO at Google, The ZOO, Lars Bastholm, on mixed realities and his passions for AI and machine learning. The ZOO is Google's global creative think tank for brands and agencies.
Strategy Director and UX design specialist at Ogilvy DigitalHealth, Angel Brown, on digital thinking and how to implement this method to your business.
Social Media Editor at BBC News, Mark Frankel, on reaching diverse audience and maintain a wellknown brand in the age of digital transformation and disruption.
Communication and Operations Director at AdBlock Plus and Eyeo, Ben Williams, on the future of ad blocking.
CEO at DIS/PLAY, Steffen Otkjær, on humanoid robots, AI, and machine learning. "With great power comes great responsibility" – Steffen addresses ethics, dystopia, and how AI is here to help us.
Creative Director and Partner at Magnetix, Nicholai Reinseth, is all about data driven marketing. He tells about the challenges and opportunities within the field of marketing tools, and how we are using data immaturely today.
Brian Fanzo, aka iSocialFanz, is predicting what will be the important trends for marketers in 2017. Video and mobile. It's about getting ready with those elements in order to master VR, MR and AR which will be important going forward.