Simon Lajboschitz on the future of VR

MailChimp's Todd Dominey on consistency, tone of voice...

Todd Dominey shares what's on his mind at the moment: How to create consistency in user experience across every single point their users comes in touch with their product. Their challenge is that everyone in MailChimp needs to share the same tone of voice, so that the user feels that experience anywhere they meet MailChimp; in social, in an email, on a mobile device -- being consistent wherever they are."Video is something MailChimp is trying to get better at and working on. Video is becoming increasingly important in search, especially how to's. Video represents a greater opportunity for us in communicating our brand and its personality. When you write you're limited to the voice and tone of the article, what you sound like in a written piece." What they want to get better at is how to make video more a part of their product. Instead of linking people away to the documentation; what they really need is a video that pops up in the more advanced application to quickly explain what this feature is about so that the user can assess if this feature is useful to them.

Danish Entrepreneurs - Spiri

In this session three danish entrepreneurs will share their stories about designing for special target groups and discuss the challenges. This video features Head of Design & Co-founder Jesper Rosetzsky Hermann from Spiri

Todd Dominey - MailChimp

Todd DomineyDirector of Design, MailChimpBehind the winking mascot, vinyl figures and off-beat advertising, MailChimp helps millions of people connect with their audience and grow their business. In this talk, Todd will discuss product design at MailChimp - the challenge of designing tools for a multifaceted audience, the importance of voice and tone in communication, and the challenges of ensuring a consistent user experience across all facets of the brand.

Andrew Doherty - Designing future experiences exponentially

Andrew Doherty Product Designer, Google The interface of the future is not an interface at all. As designers, how do we prepare ourselves and our products for a future where traditional graphic interfaces may no longer exist?

Basak Haznedaroglu - Cracking the code of what users want

Basak Haznedaroglu Design Lead, Microsoft (Wunderlist) While we always strive to design products that are usable and functional; as designers we should also take elements such as tone, thoughtfulness, and novelty into account. Over time, users have evolved to expect digital experiences to be frictionless, contextual, and reliable with unique personality. In this talk, Basak will discuss the art, design, and science behind humanizing technology and crafting digital experiences that make meaningful connections with users.