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Filmby Aarhus og VIA Film & Transmedia masterclass: ”VR today & tomorrow” d. 20. April 2017Keynote: Jim Bown, Professor of Systems Biology, University of Abertay, Scotland.
Filmby Aarhus og VIA Film & Transmedia masterclass: ”VR today & tomorrow” d. 20. April 2017Keynote: Danish National Broadcast (DR) ”Our experience with VR, what VR can do in a journalistic public service perspective and the new media language, which we are working with.”
MATT JONESDesign Director at Google ResearchTwitter WebsiteWith several decades as expert and opinion leader in the digital landscape, Matt Jones has influenced many of us both as Nokia’s Director of User-Experience and as the Co-founder of BERG London, an innovative design consultancy and one of the stars of the British technology scene. He writes and speaks all over the world on how technology evolves and affects all of us, and as Design Director at Google Research he is now well positioned to give us all a glimpse of what’s next.
Filmby Aarhus og VIA Film & Transmedia masterclass: ”VR today & tomorrow” d. 20. April 2017Keynote: Bertie Millis, Managing director of Virtual Umbrella.
Learn how modern marketers are using Interactive Content to engage their audience, unlock powerful insights about them and improve conversion with precise pitches.NEHA MIRCHANDANIProduct and Marketing ManagerTwitter WebsiteNeha is the Product and Marketing Manager at Dot.vu – the Interactive Content Marketing Platform - where she is responsible for international marketing as well as the concept development for Dot’s many powerful Marketing Apps. She also works closely with Dot’s clients and conducts workshops about crafting content strategies and data-driven marketing. Neha has an MBA in Marketing and many years of experience in a variety of industries.KEY TAKE-AWAYSWhat is Interactive Content Marketing and why are leading brands using it?The 3-step process for higher conversionAnalyzing your data needs & how to capture itHow to qualify, segment and deliver high-precision pitchesLoads of examples and inspirationWe spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment? Content Marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, habits, needs and challenges – and to translate that insight into razor-sharp pitches that convert like a machine.
MADS RYDAHLFounder & Innovation Executive at UnsiloTwitter WebsiteMads was part of the team behind the voice activated personal assistant Siri, based in Silicon Valley, before it was acquired by Apple. He moved back to Aarhus and in 2012 founded the artificial intelligence driven company Unsilo - a text intelligence tool based on machine learning processes. The company recently got a $2.1 million investment from the Indian consultancy giant, Infosys. Furthermore, Mads is a member of Siri Kommissionen - a Danish initiative mapping how Denmark can turn the digital revolution into a growth and job creator.
