Marketer talk on how companies bring webinars into a digital world - TwentyThree

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Wednesday September 22, 2021

Marketer talk on how companies bring webinars into a digital world

This not-to-be missed session for marketers explores the role of webinars in an increasingly digital customer journey.

CMO at Rhei Nicola De Carne will detail how webinars can help optimise your B2B channel bridging strategy.
Casper Frid is the Strategic Sales Lead at TwentyThree. He’ll give examples from his work with multiple global companies on how webinars can deliver better marketing results throughout the user journey.

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More videos

The Webinar-Driven Organisation

In this session, we’ll discover what it takes to be a webinar-driven organisation. CEO & Co-Founder of TwenyThree, Thomas Madsen- Mygdal, will give his insights on how webinars and digital events are shifting our perspective on digital. What does it take to implement a global webinar setup? Andreas Kinscher working with Demand Generation & Lead Management at SIEMENS will tell you all you need to know. Bertrand Carton from Ordrestyring will share what they do with limited resources and unlimited passion to deliver better webinars than their neighbors. Back to the overview

Studio and gear session for world-class production setup

Let’s get down to the nitty-gritty – how do you build a professional studio and what gear does it take to produce world-class webinars? Let’s go behind the scenes at the webinar studios of some of the world’s leading players... TwentyThree’s very own Webinar Specialist, Audur Arna Sigurdardotti, has helped produce thousands of webinars and will share her tips and tricks. Anne Hoest Stenbaek and Ann-Sofie Ibsen from Arla Foods Ingredients will inspire you on what a professional in-house webinar studio could look like and how to set it up. You can create an awesome webinar set-up pretty much anywhere today. Michael Pearson-Adams from Waves Audio has built an impressive studio in his home office and will give you a sneak peek. Lastly, Lasse Høgfeldt, Head of Communication & Social Media at Jyske Bank, will share how the bank turned itself into a media company and show you where the magic happens. Back to the overview

Digital events as content marketing

Digital events have the potential to be the ultimate form of content marketing. But how do you promote them? And how do you leverage them to attract, engage, and retain your audience? Lee Odden, CEO at B2B agency 'TopRank Marketing', will be sharing tips and tricks on working with influencers and other partners to promote your digital events. Named by IBM as one of the seven people shaping modern marketing, best-selling author Ann Handley will give her perspective on the webinar as content marketing. Back to the overview

How to Perform on Camera in Webinars

We'll help you become the best you can be on camera. Get tips and tricks from three experts. The award-winning actress from The Bridge, Puk Scharbau, will improve how you perform on camera with tips and tricks for your body language, voice, and appearance. Ole Qvist-Sørensen, co-author of the book 'Visual Collaboration', will show how pen and paper can be used to create authenticity, clarity and engagement in webinars. Last but not least, CEO and Founder at Kaptcha & former Top Gear Director, Richard Thomson, will share his tips on how to present well on camera. Back to the overview

Creating Attention and Engagement in Digital Events

Struggling to create engagement in your digital events? We’ve invited four experts with actionable suggestions on how to improve your digital event experience. Award-winning feature film sound designer and Olympics and Paralympics broadcast engineer, Dr. Neil Hillman, is an expert when it comes to the importance of sound in live events. Stand-up comedian Pep Rosenfeld, owner of 'Boom Chicago', will inspire you with tips on how humor and improv can make for better webinars. Best-selling author Alistair Croll and Emily Ross, strategist & CEO of Inkvine, are currently working on 'Just Evil Enough', a book and live course on subversive marketing. They’ll tell you how to run online events that break the norm. Back to the overview

Marketers' Guide to Run Successful Webinars

In this session, execution is in focus. We have five experts ready to share their learnings on what it takes to execute a great webinar. Patrick Prammann has taken lead generation at Implement Consulting Group to the next level, with a major focus on lead generation. In this session he will share what it takes to create 200 webinars with 30,000 participants in just 1.5 years. At Ignite, the mission is to maximise the ROI. Their Content Repurposing Expert, Lewis Spearman will help you unlock your content’s full potential with the power of repurposing. With his award-winning agency experience, Michael Barber will talk about how to use webinars as an effective and cost-efficient marketing tool. Geoffrey Brown, who is the Webinar Manager at GoDaddy, is an expert in how to run successful webinar programs and he will share he's expertise around just that. Lastly, Jeremy Stinton, Head of UK at TwentyThree, will talk about how integrating data flows with your CRM can deliver valuable audience insights to the rest of your martech stack. Back to the overview