Wednesday September 22, 2021

Digital events as content marketing

Digital events have the potential to be the ultimate form of content marketing. But how do you promote them? And how do you leverage them to attract, engage, and retain your audience?

  • Lee Odden, CEO at B2B agency 'TopRank Marketing', will be sharing tips and tricks on working with influencers and other partners to promote your digital events.
  • Named by IBM as one of the seven people shaping modern marketing, best-selling author Ann Handley will give her perspective on the webinar as content marketing.
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