The live product demo

Thanks Thomas and I've brought Kelle along from the product development team to help us show you how TwentyThree Video works with live. So live is about much more than just live video. Obviously that's the crux of it. But it's also about what happens before the event, how you get an audience in, it's about what happens during the event, how you participate, how you engage the audience, and it's also about how you capture the value of a live event afterwards. So a good example of that is our case customer Kilroy. So Kilroy is a Scandinavian travel agency, they do travel for 18-25 year olds. And they're using live to showcase webinars, to travel talks and so on. This is a great example of a before page, with a focus on when does this upcoming event take place, but also with a clear call to action to be notified when Kilroy goes live. Obviously this played two roles. First of all, this page will change into the live page during the event, and afterwards it will turn into a page with all the clips and all the recordings and all the context of what went on during the live stream. So let's show you how this works in TwentyThree Video, and how easy it really is to do. So we've created a new tab, and it's really easy to create a new live event. We'll continue with the example of Kilroy here, and just create a webinar for a road trip in the USA. And this can be a lot of different things. This can be for internal town halls. Internal meetings. Obviously for webinars and communication externally. Investor relations. All the different things that you can go live with is really easy to set up here. And as you can see, we just continue with the example of creating a title, giving it a description, and also uploading a quick visual for this live page that we're building. So in a matter of a few seconds, we've essentially built a very simple, but also very effective before page for this event that's coming up in a few weeks. Very simple stuff, but already fitting with the example of Kilroy. Already shareable. Already giving a lot of the sense of the context of the event, even before it's happening. So one of the biggest barriers to going live has always been the technical one. It's been a lot about hardware and cables and production setups, and really something that we've all wanted to leave to the professionals. And that's something you can still do in TwentyThree Video. You can still go live from your TV studios. You can still go live with your hardware boxes and so on. But we also want to focus on making it easier to do so from your webcams, from your phones, from your computers, and so on. So what I want to show you here is an example of how easy it is to go live from your iPhone. Let's select iPhone from this list of streaming options. And we launched today a new app for TwentyThree Video that lets you go live directly from the phone. The cool thing as well is that we can very easily send out all the videos. So we can send out all the context about this event directly to the phone. So this is my phone number. And hopefully if everything works for us, I'll get an SMS here. With a simple link. And what happens now is that this link takes me directly to the app. With all the information. So no longer you have to worry about streaming endpoints and weird security stuff. I can do literally everything I need in order to go live with you guys. So that's a great example of something that we really wanted to make an intuitive flow. And you can really see how we actually went live. People clapping is very nice. So you really get the sense of how easy you can go from just having an idea to setting up a page to going live from your phone in a matter of a few minutes. And you can already see in the back end here that we're live. But if we take a step back and just stop the live stream for a bit. Because we want to do a few more things before we're actually ready to go live to the full world. Another thing that we kept hearing about was another kind of technical impairment. It was all about networks and bandwidth and that kind of stuff. And we've heard from production partners that basically spend the full production day driving across the country in order to go somewhere to do a location test. Spend 10 minutes on checking the bandwidth in order to be able to make sure that they were able to go live from the location they were live from. So that's a bit of a waste of time. So we built in location tests directly into 23Video. It lets you run a location test directly from the platform. You can run a location test directly from the browser. But even better, you can send out this location test to somebody who happens to be on site already. A good example would be to send this to the reception desk at the venue you're at. You can send it to a co-worker in a different office. You can basically send it to somebody who is able to run this test for you. And what happens is that this person gets a link. And that link is extremely simple. It has a button. And people will click the button and just run the test for you. So this will take a bit because we do a thorough test. So we check ping times and that all the ports are open, uploads upstream and downstream bandwidth. And essentially everything you need to know in order to be able to kill this barrier and the insecurity of wanting to go live. And best of all, once this test is run, all of this information is fed back into 23Video immediately. So it means that in the back end, when you come back, you can see the results of the location test and say, hey, we're good to go live. So a very simple tool but also one that really lowers the barriers and saves days of time and adds a lot of security to when you want to go live. So I've spoken a lot about kind of what's going on in the player and in the production. And we've added a lot of production options to the product. But what we really want to do here is build an event page. And we've added a lot of tools for that. We already went live with a title and description, a photo and so on. But let's add a few more things to the page. So the example here. Okay. So we're going live with our example webinar in a week. And when we've added a date, we've set up the page to change. So the page will show a lot of new options allowing me to be notified when this event is happening. I can add this to my calendar. And hopefully in a bit it will also show us a countdown to when the event is happening. So a very simple way of keeping building this page that gives us a lot of the sense of why I would be joining the event. We've also wanted to make it easy to take all the existing content, whether that's on social media, on your web pages, on your video sites and so on, and pull that back into the event page to really sell what is going on. Like why would people want to watch the event that I'm staging? A good example of this is posts. So posts let you take files, photos, videos, social media updates, links and whatever content you have and pull those directly into the event page. To really set the context of what people can expect from a webinar. What's in the webinar, what might be previous clips from the webinar, what is the products that we're actually selling in the webinar, to really kind of pull in everything. A travel checklist for example, if that's interesting for the webinar that we're doing here. But you can also see that for investor relations you might want to post the annual report. For internal meetings you might post minutes. So this is a really powerful tool to take everything that's going on around the event and really capture that context around the event. So we have built an event page now. We've got titles, descriptions, photos, countdowns, posts and really set up this page that we want to invite people into. So we really have the sense of what is the event that people can partake in. And we've built a lot of tools for promoting as well. It's really easy to send out invitations via email, via phone. We've already pre-populated here with a few examples so it's really easy to send out an invitation. And Email Blast inviting people to take part of this event. You can easily post it to social media. All the information that we already set up with photos and the context for the event is being posted automatically to Facebook, to Twitter, to Tumblr, to LinkedIn, to Google and really all of these social media tools that you're already using to promote and to market your content. We also heard from our beta customers that they want to be able to promote their events to existing customers, existing visitors to their web pages. So for that we built banners. Banners can be inserted very easily. It's just a matter of copy-pasting a piece of code that you do at once. And you can insert that into any corporate website, into any blog, into any intranet and essentially very easily promote both upcoming events, current events and previous ones. So there's a lot of stuff you can do here with kind of customizing and really molding the banners. Controlling whether it's your countdown, controlling whether people can sign up directly from the banners. And in the context of KiraRoy it might look something like this with the example of this. With the example of an upcoming event. So you get a lot of control of how people meet your event on social media, in email but also on your pages in a really simple fashion where you set it up once and then every time you run an event we'll automatically make sure that that event is promoted before the event to capture the audience, during the event to really bring people in and engage them and afterwards with clips and everything that went on during the event. So the live event is also about engaging the audience. It's also about engaging people. It's really about engaging people and bringing them into the room and getting a sense of why you're interesting I guess. And we built a lot of different tools for that. We've got real time chat, we can take questions from the audience, we've got slide synchronization and a lot of these other tools that really build around the event page. For this case we've just enabled chat and when we update the event page afterwards we can see that there's a small chat option. All of these tools are easily enabled and disabled so depending on which kind of event you're running you can really tweak how you want to engage people and what expectations you want to be setting. So one of my favorite examples of engagement is from the Danish Royal Theatre. So they are hosting a few times every year these ballet workshops and those ballet workshops are kind of physically staged from a stage in Copenhagen. And what they've done for the last three years and the last half year is every time they've had one of these workshops they've gone live with it. So they've suddenly found this global audience of ballet geeks that suddenly have a way of participating directly in this event and being brought into this physical location in Copenhagen with different people around the globe and I think up to like 500 or 1000 people chatting in the chat room and really asking questions of the directors and the performers. So a really simple example of an existing event that's being brought online and is finding a new audience. Another example of some of the engagement tools that we've built is slide synchronization. So this example is from the Norwegian government and they're going live multiple times every week with seminars and workshops and with press briefings and almost for all of them they're pushing out the slides from the event directly into the live stream. And the real cool thing about this is that once you've done so we're able to record all the slides and really make a really compelling, after experience afterwards. So it means that recordings can then be browsed using the slides as well. So a lot of different tools to really capture everything that's going on around the event and really stage the event that you want to be staging. So I think that's kind of what I wanted to show you guys about the before page. You can see there's a lot of tools that you can kind of pick and choose from to build the perfect event. Somebody stop my stream. Yeah, I know. So I need to go live again here. Maybe. Wi-Fi is bad. Can you do a webcam thing? So very ad hoc. We can also show you can stream from a webcam. It's very easy. You click start streaming. You enable your camera and hopefully it'll go live. Okay, so we're live again. And we can start recording whatever's going on in the stream. And obviously again the event page changes into live mode and now that we're live we want to capture all the audience and all the interest that we already built by sending out notifications to people. So all the people already signed up will get notifications now and be asked to come back to the page. Obviously if they've added to their calendars they'll already have received the notification. You can promote this event on social media as well with everything that's going on around the event. We've also built something called Moments. And Moments is really about a new way of capturing whatever's going on directly in the stream and making that part of the event page. So we're able to basically grab a lot of the... That's an awesome photo. We're able to grab everything that's going on in the stream. Every few seconds we'll grab an image and we're able to post that to the event page to really capture what is going on. And this is also very good for the event page afterwards because all of this is really setting the stage of the event that you're running. Even better though, all of these are shareable on social media as well. So it means that obviously you can share them. Obviously all of this is available on the event page but I can also take the Moments and bring them into Twitter and to Facebook and so on. And the really cool thing about that this actually gives you a whole new way of promoting your content while you're live. Because before you would just send out to Facebook and say I'm live now, please come join our event. What is possible now is that you can keep updating with all the highlights, all the Moments, all the speakers and essentially everything that's going on in the event as it's going on live in a very easy way that actually brings stuff into Facebook and into Twitter. So again, a very simple tool but also something that puts the craft of doing live and managing the live event directly into the hands of the web people that are running it. So I think that's it for the during mode. You can see how you can start engaging people again with questions, with chat and a lot of these other tools and how you can use Moments for the purpose. So if we stop our recording and we stop our live stream we'll actually see that now we can start to do clipping for a bit. And we've captured a lot of the best practices of all of this stuff as well into the after page. So we already built a nice looking page. We've recorded everything from the servers and you can see that there's a recording that has already come into the page. And now we can actually modify this recording and make it perfect. So we can cut off the beginning and the end of it. And even better, we can take all of this context and we can repurpose it for many different cases. So if we're doing a webinar, we can make a clip of it that makes it clear how to get a visa to the US, how to travel on the different coasts and really do different cuts and editings of the event. And obviously if you're doing a longer full day event and have multiple speakers, it's really easy to make that available as well. So one of my favorite examples of how this works and how this can be done is from the Swedish Teachers Union. So what they're running is everything from webinars and seminars over to kind of big conferences and big events. So this is an example of an event page from a four day event in the fall. And I really like how they've captured not only a single recording of the event itself, but really captured all the people on stage, everything that happened, all the workshops, all the seminars and all the talks in a way that really presents this congress in a very different way. And it's a really easy way of seeing how all the tools that we've built is making stuff much more available in a whole new and different way. So I think that's it. We've essentially built a lot of the context around this webinar example that we've done. We've brought in an audience, we've invited them, we've engaged them with chat, with questions and so on. We've gone live and we've brought the event both online and offline. We've clicked and we've made this final event page. We can obviously use some of the same tools that we've just done to send out summaries, to do new posts on the event page, but also to share this on social media. So you can see how this situational UI really comes in handy for kind of encapsulating and summarizing the craft of what you do before an event, during an event and after an event. That's essentially how we've built live and 24 video. And all of this fits perfectly with all the tools that is already in the product. So it's all the tools of how to work with clips, how to work with analytics, how to work with security, how to work with design and how to work with players. All of this is available for live and available today.