Jeff Gothelf is a lean UX advocate, UX designer and information architect.
Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O’Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com).

In this interview, Jeff gives 3 hot tips on how to make your organisation think differently to succeed in software development.
Humility, trust and accountability; giving them a mission that isn't feature specific but more customer centric.