Grow your Video Strategy

video strategy and we're gonna start off with sort of outlining what we see or what we work with clients companies and internally to define what a video strategy is and a video strategy consists of a different number a number of different elements with our suggestion being that you start with a vision of really adopting the use of video across your organization across your team and as mentioned many many videos that if video processes and video production and video use and video distribution are owned by marketing teams but what we argue here is that video a sound video strategy actually encompasses a variety of different teams also in the organization and the ultimate goal and vision of this video strategy is to enable not necessarily the entire organization but a lot more people than just marketers working with video or doing webinars in the context of this one so you start with a vision obviously that's sort of a great starting point and then we have all the elements of video that can be utilized by different teams within the company in in an easy way and that should in the end result in the actionable video plan that you can go out and already next week you can go out and sort of start to develop your video strategy and end up with a video plan that's actionable and easy to use for for a lot of people the elements of a video plan are a number of things and obviously being biased working here at 23 but but still having a lot of different talks out there with companies using a variety of tools for their marketing efforts what you sort of see here is the overview of what you need to be aware of and look into so when you start to work with your video strategy and the only things that have product aligned here is what we're calling spots but basically what you end goal should be is that you should be able to have videos embedded on your own video create the video section that you can host on your own website creating seamless customer experiences working with investor relations a number of different topics and sort of routes you can go but obviously also having data analytics and the ability to attribute the different metrics from the video performance and video engagement webinar engagements and so forth to actionable business results and to either your automation system meaning that you can build flows and you can build believe in more value upon the sort of great work you've already done in terms of video but also driving a number of different activities as mentioned usually or historically video communication all sorts of commercial messaging has been owned by marketing teams or the likes but the argument here being that since video has become such an integral part of our both personal life but also professional life this is not something that should in the end end up being managed driven solely by one team but it is something that can be utilized across product marketing product teams developers sales obviously marketing myself working as a client director we use a lot of video and our engagement with with clients so both customer success but also strategic development obviously service and support tutorials how to's so forth and so forth and also for for engaging with your partners and crafting an even more yes we're talking to zero dollar viewers credit card giver customers we want to of our lives, be it personal, be it professional, even when we're shopping for groceries, even when we're checking our email, browsing websites, you see video everywhere. The challenge faced by many companies is that is the company really sort of in a position to use video more than just having the corporate branding video on the front page or within the investor relations, but really enabling and, as I said, using sort of the video across your websites. The first thing you need to start off, and this goes for all sort of marketing and commercial efforts or driving business results, is obviously you need to understand your audience. What we typically see is that this work has been done in a number of different other areas than just the video, which means that you have probably also already created a video content that can be used as quick wins, used as repurposed content, or being put on the website. The crucial thing here being that it needs to be you who owns sort of the customer journey, owns the videos, owns the placement, and I, as a client, I need to go to your place, to your site, to your own media in order to be able to consume the video content. Standing on four sort of... in-flight tracks here, we are arguing here from 23 and working with clients who really, and we're going to touch upon a few examples later on, who really sort of embrace this video enablement is that there is a reason to use video at every touchpoint. This is not only for commercial purposes like lead generation, demand generation, reactivation of customers, but also in terms of employer branding, employer satisfaction, recruitment, outreach for... different partners and different sort of stakeholders that are relevant to your company or the sort of goals that you're chasing. Another thing, and this ties in well to the next point, the next slide, is that in today's world, video has been along for a long time, more than 100 years. We all saw sort of the invention of TVCs, advertising on Flow TV and stuff, and then with the emergence of digital media. We saw all those TVCs being cut down either to, first of all, 30-second videos, 20, 10, 5, and so forth, and just being put out there. So you basically committed the same thing. What you need to do in order to really succeed with this is that you need to take ownership of the presence that you have as a brand, as a company, or even as a person. And what that also entails is that you need to own the data that you collect and own the data that you use in order to succeed. to deliver the right video, the right messaging, meaning that you should sort of flip the bucket and start the non-traditional way of owning all your video content on your own media, on your own websites, on your own channels, meaning that you can control this brand safety, these guidelines, and all that stuff. Another thing, or the third point here, is that obviously you also need to... to measure, to evaluate, to see how things are performing, what works, what doesn't, the use of, as we do in all sorts of different channels and media, split tests. But the crucial point being that look at the content, how it performs, what sort of... in the strategy of the video plan, what sort of purpose has it been created for? Is it performing in connection with that, or does it do something else, and should we repurpose it on a different level? The last part... I mentioned this a few times already, is really the sort of throwing away the legacy beliefs that that videos are owned purely or solely by a single person, a single team, a single department within the organization. There's use and there's use cases for video across teams, across departments, and across different interactions you have with either stakeholders, customers, potential hires, employees, and so and so forth. I briefly touched upon this just before, a question we get a lot both for new clients coming in or for existing clients, what is it about social media? How come you are arguing that we shouldn't use social media at all? This is not the starting point of the argument we have because there are definitely purposes for social media, be it YouTube, be it Facebook, Instagram, TikTok, whatever. There's a ton of options out there. We're not arguing that it's not relevant. Because they serve a purpose in terms of reach. They serve a purpose in terms of sort of collecting or gaining the attention of people who might not be sort of aware that you exist. But as I said earlier, sort of try to shift your thinking in terms of where you start. So not like in the old days, starting with pushing a lot of video content and perhaps even now it's been changing into you need to pay to be able to make a video. So I think it's important to have people to view your content, but not just pushing content across different social channels, but use your own website, your own media as the foundation and the starting point for all the great content that you produce. Either if it's a webinar, have a webinar section, have one sort of solid entry to where I can find as a potential client, whoever might be interested in you, where I can find all the content that you have in that sort of channel and use videos across different landing pages. Use video. Across different landing pages, across your website, but also have a collection in your video library that allows me as an external sort of stakeholder to access all the publicly available content, but also make sure to create a video library that allows your employees or the designated employees that have access to your videos to really use this video so it doesn't end up on a hard drive in a drawer somewhere or it ends up in a folder and nobody can remember where it was. But make sure that it's repurposed and used across teams, across organizations, all the while still keeping ownership of your data, still keeping ownership of obviously your CVR, your brand guidelines and so forth, but not sending people to third party vendors, third party sites and sort of giving your data away for competitors and other people to buy into to their sort of paid media campaigns. Obviously, also at 23, we work with, as I said, a number of clients. Me personally, I have about 70 different companies I work with in a variety of different industries. But what is sort of the starting point for both new clients but also existing clients is that we work in a framework that is, I believe, will be handed out after this session, but more info to follow on that one. I don't want to say any more. Same to me? Say hi to the audience. don't have an entire, if they have more than, I don't know, 20 videos, 30 videos, they don't have an overview of where it actually all lives. How is it performing? There might be old embeds across the site and so forth. So start by focusing on what sort of data do you need to get from your videos? What sort of data do you have from your videos? How can you set up an easily implementable and easily sort of measurable framework also for looking into performance, looking into, okay, is there any of this content that should be put in the graveyard, put in the bin? Should we focus on something else as well? Then again, the hurdle for most companies or the many companies out there is actually to start sort of producing video and having the content because there's still, I believe, in many places, I'm not saying it's everywhere, but in many places that creating video, producing videos is something that is expensive, it's time consuming, you need to hire an agency, otherwise you need to involve a number of different people. But what we basically see is that once you start letting go of video only being able to being produced in that way I just mentioned, and also having videos like this where I just stand up here, I speak for 18, 20 minutes, I'm sort of allowed to produce some content and then this is repurposable across metrics, across channels, across different situations. And once you start buying into that one and really adopting that, this is the key point, starting point that everybody should have access to your video content, but a lot of more people in the company should also be allowed to add video content and add value to sort of the customer journey that you're building. With your video content in context, of course, with all the other different things you're doing. The next thing, and this is also a historical thing that we've encountered a lot, it's starting to change and we're still arguing here that focusing on your website and really building or having the vision, at least to drive this process towards actually having a video driven website that is achievable with most of the current setups that are out there. But working with the vision that your goal is to have this video driven website where I as a client, I as a visitor, I can find all the information I need, I can consume the video, I can have sort of an easy access to all the different valuable information and messaging that you have, all the while making sure that it's not built on third party branding, making sure that it is not built on the same platform, making sure that it is contained within your sort of ecosystem. Again, back to taking ownership both of your presence, but also of your data and using relevant channels to drive traffic to your website and then keeping people engaged to keep people coming back to visit your website because you deliver value at whatever touch point I might have, whatever information I might be looking for. And then obviously start smaller. If you are at a point where you said, look, this is what we're going to do. Think big from this point. Otherwise, start small. Build on the experience you get. Build on the data that you measure. Make sure to have these integrations in place so that you can actually also see the business value and help deliver value and leads and demand to sales, to marketing, to whoever might need it internally at your end. And obviously, there's still going to be the rollout and this can be done with partners like us. But obviously, it's possible to build these strategies and build these, work with these frameworks on your own. And the crucial thing is thinking in steps, which brings us also to this one. And this is the process we typically see either if we do a revamp or we welcome a new client. We have a 30-day threshold, 90-day and 180-day. This is for most companies out there, at least most of the larger companies out there. There's not nearly enough time to change the strategy or the video strategy because this also needs to tie in with the overall overarching business strategy that you're working on or working with. Meaning that this is sort of a framework, 180 days. It's a framework to start focusing and building these integrations, gaining value, gaining insights and experience, building upon that, and then have another rollout at the end of three months, which is roughly the 90 days. And then starting slowly to involve and to engage with all the other teams and understand also the value of video, the value of the video strategy, and get them to buy in on the mission as well. Because they will also, once they start sort of being involved in this and working with the video, they will start to see the value and they will start to get the value, meaning that you'll have a lot more buy-in on that one. And then 18 months on, some might be, say, 12, some might say 24. This sort of changes a bit depending on the organization. Obviously, but what you should be able to achieve within this sort of timeframe, 12, 24 months, is to reach this goal where there's still a chance that you can actually outperform or out beat many companies out there. I'm going to show you, as I mentioned, a few examples of a few of our clients who sort of really embraced this video driven website thinking and has been building on this for years already, actually. But this is sort of the end goal for the vision. And obviously, you have a partner that you trust. Be it a video agency, be it a partner like us, you can work with to continuously improve and continuously build value from your video efforts. Some of the clients we work with, now this is a video I hope works, but yes, it does. This is a company called, a Danish company called FL Smith. And what they have adopted is both the webinar, the video and the personal video side of things. So they are basically using video across as many touchpoints that make it more accessible. There are a few touchpoints that make sense for them, but there is content for informational purposes, educational, branding, academy, program information, tutorials, not tutorials, informational videos, because there's no sort of tutorial for their products. This is a very heavily oriented B2B company. They build factories across the world. Meaning that, or they deliver concrete. Sorry. sort of buying process. It's a very complex product. It's a very complex process. But they saw early on that video and webinars will be a crucial and is a crucial point for them to focus on and work with in order to keep these people engaged, having relevant touch points across a buying journey that takes anywhere between three and five years. And they can keep people engaged and they can work with multiple stakeholders also in the span of just a single webinar with 400 participants is the equivalent of 400 meetings with clients, 400 talks with clients in the 45 minutes that you do or an hour you do the webinar. Another one, another example here is a brand I hope you know, at least the Danish division of Audi, the German car manufacturer. And what they saw, what they understood some years ago is that at least for the Danish market, what we're looking at is that people will typically only try 1.4, 1.45 cars before they make a decision. So if you're not top of mind when people are going to shop for a car, you'll probably never get the chance to persuade them and to get them in. And this can be done obviously through traditional advertising, TVCs, social media and stuff. But the center point of this is that both for current Audi owners and future Audi owners, they have built this entire content universe driven by video, custom domain built into their website as was F.L. Smith's example, built into the website, meaning that I can access all the relevant content that Audi wants me to see as a potential client. And I can even book the first test drive from from the site as well. This is what sort of concludes the video strategies talks of from my side, at least, and for video days and respecting the time, I think Thank you so much, Hans, for sharing your golden nuggets and some secrets that you use in order to really grow these strategies. And I think it's been very inspirational for the audience as well. I'm going to hold off on the Q&A until a little bit later in this session because I have my colleagues here with me. She is out in the field currently at a external event happening in Sweden. So I'm going to see if she is available for a quick little check in so we can get some insights into what is going on in the market. Hi, Cecilia. How has your day been? Oh, it's been great, Amelia. Thanks for asking. I am here at the conference in Malmö. And this is such a cool event. Right now. You can't see that. Because everyone is the last keynote. But in a few minutes, this place is going to be full of people. And because it's the last day, everyone is just so inspired to move on and use all the knowledge that people are gathering right now. So it's been very nice. I'm loving it very much. That's absolutely great to hear. So for you mentioned there have been some keynotes. I also expect there have been some breakout sessions. Have there been any topics? In particular that have been kind of a red thread or common denominators for today's or this year's theme or this year's event? I think there are actually this is something that brought my attention in the conference is that the themes they just they go in many different directions. But you can see how everything is intertwined and makes sense. So, for example, in the two days of this event yesterday. It was a how can I say that like oh shit day. So a moment where all the talks were focused about all the urgent matters that we have to reflect on and rethink and understand where we need to apply our resources to make a difference in our reality nowadays. And today is more focused on. Okay. So what are we actually doing? And how can we actually shift our perspectives and shift our actions? Most importantly to view the change that we want to see in the world. So there was a lot of discussions, for example, about the importance of community of actually building people together. How AI is at the same time an important tool, but very much of one that we need to be careful and understand how to apply. So this thing was very, very present here in many discussions. So, yeah, that sounds very interesting. Yes. Very interesting indeed. So you mentioned AI now a little bit. And I just want to ask a little bit more into that because we have video days. So we have a lot of discussions about the trends that are currently happening, how to kind of stay present and be involved and kind of following all the trends that are happening in the industry around you. So we've been talking a lot about video technology and video tools here today. But are there any other technologies? You mentioned AI. Any other technologies that have been widely discussed at the event or themes that have been touched upon kind of throughout? So what I noticed here is that the main technology that was highlighted was people, honestly, to be very, very honest with you. The whole conference was very much focused on how people need to go back to being the agents of decision making. Because, of course, as much as technology keeps developing, of course, we need to keep up with it and leverage those technologies. The best way possible. But I would say that this theme really brought my attention during the whole event is that we need to be focused on what is the direction that we want to go rather than the speed that we are at. So this is very interesting. And I would say that this is one of the main aspects that were quite highlighted in this year's conference. It was very interesting to see people from different areas bringing this same perspective. Very much human-centered and putting on narratives at first. I think that's actually a very interesting point. You have all these technologies that are emerging around you. But despite the technologies and all the wonders of AI, it's still tools that are there to, like you said, enable the human aspect of it. And I think that's also a red thread that we've been seeing here today. Is the fact that you have to keep humans in the center of your decision making and in your processes and also especially in your creativity. Yes. Most of us, we are, whether you represent the B2C world or you're in B2B, at the end of the day, it is a human person that is going to be receiving your content or being part of that communication. And you are communicating to humans. So it is very valid to still make sure that you keep that human aspect in the communication and that the human aspect doesn't get lost as the world becomes increasingly more digital. Yes, absolutely. But this is not the only event that you are going to be reporting from. Tomorrow, you are also going to be tuning in for video days. But can you tell us a little bit about where you will be joining us from tomorrow? Yes, absolutely. Tomorrow. I will fly all the way to London so you can have a little bit of taste of how DigiMarkCon will be. So it's this conference happening in London this week. And at this time, I have the expectations of actually bringing to you more details of different tools on digital marketing and how other companies out there have been developing and using their tools in this sense. So I'm very excited for that. So be sure to keep tuned to not miss anything. Super. But we are so excited to hear from you again tomorrow. So to all of our participants, if you are considering whether or not you want to join us tomorrow, then for all means, please do. That way you can follow Cecilia all the way to the UK and see what the market in London has to say. Thank you very much for tuning in, Cecilia. And I hope you... Of course. Thank you so much for having me. Yes. Yes. See you soon. See you soon. Bye bye. Now, before we continue our session with how you can continue to grow your video strategies also after you've started, I first want to skip over to a little mini demo, if you will. Here at 23, we are at heart. Tool people. We love to build tools. We love to change the world through the power of tools. And therefore, we also want to bring to you the greatest and latest within video tools. So to give us a little bit of a sneak peek on some of the things we've been working on behind the scenes, we have our very own Ugna with us from our team. She is... Yes, there you are. Hi. Hi. Hi, Ugna. Hope you can hear me well. Can you hear what you have in store for us today? Yes. Right now, I'll be really happy to show you just how easy it is to coordinate what you do with your video content using our platform. Very exciting. I will leave the screen to you so that you can go all in depth and show people what you have for us today. So just take it away, Ugna. Of course. This will be short and snappy. So as you know, 23 allows you to really power your video marketing dream through the use of video, webinar, but also personal video. And when working with video on a big scale, you might notice that the same content can actually be used in very many different contexts. So for example, if you ran a successful webinar, you might want to display a clip of that webinar on your website. Alternatively, if you recorded a really good personal video, you might want to include it to your next upcoming webinar, whatever makes sense. So let me here show you how you can do this with our platform easily and painlessly. Here I have an example of a webinar. It's called Rangoo Quarterly Highlight Roadshow. And as you can see, it's already been ran. And there are a ton of good highlights to choose from here. And here I have a really nice short clip with a handsome speaker that I suppose could maybe attract a lot of new audience to our video page. So I'm going to go ahead and publish that. And it's really as easy as clicking on it. And then once we publish this clip from the webinar, we could get a public link. And all of a sudden, you'll be able to see that it was very quick for me to get started and going. And here is our beautiful speaker really driving the point home with whatever he's talking about. Another good case to display here would be a case of a personal video. Let's say I recorded this really nice personal video to the good people in Drone Days 2024. And now I think it would make sense to include it in my video. So I'm going to include that on one of my upcoming webinars. That, once again, is very easy to do. All we need to do is add it to the webinar tray in a selected workspace. So for example, here in Rangoo Drones, I have this great webinar. I'm going to add it. And really, it's as simple as that. The platform will handle the rest for you. Now, of course, there are many other options. You can also add this video to a spot or add it to a video library so that my colleagues in this workspace could use it. And yeah, there are so many different ways of making use of our content and really making sure that it works for us here. That concludes my demo. As always, if you have any questions, feel free to reach out to specialists at 23.com or just communicate with us in the chat or however else you prefer. Thank you so much. And Amelia, I'm going to get back to you here. Thank you so much for that inspirational demo, Ugna. I think it's so fun to really get to see what is happening in the video tool world. But that is not the last thing we have on the agenda when it comes to inspiration today. We are going to run through some more formats that we hope that can help to inspire you in how you can create more videos. It is a very common factor that once you get into the habit of doing something, you do it repeatedly. And then the more you practice doing the same thing, the easier it becomes. We are all habitual humans, and that is to our nature. However, we have our own client director from 23, Nicholas Schroeder, with us today. And he's going to run you through some formats. Video formats specifically that can help inspire you and show you how you can do more video content. It is not about being the biggest or the greatest, the most expensive or the most cost efficient. A mix of everything is going to increase the dynamic feel of your video sections. And to give you this inspiration, we have Nicholas. Let's see if he is ready to come on. Hi Nicholas, how are you doing? I'm doing very well, thanks. You kind of stole my thunder already. You kind of gave the whole point of the talk away. But I'm happy to dive a little more into it right now. I'm excited to hear some new video formats. I'm excited to get blown away. And I'm excited to see something that I am not. So the screen is all yours. Take it away. So my name is Nicholas. I'm the Global Client Director here at 23. Which means I've had the fortune of working with some of the largest companies in the world. And following them on their video journey. Whether they're just getting started and figuring out what kind of format works for them. Or the more video mature customers that are really scaling with video. And being more creative. And thinking outside the box when it comes to formats. So in this session I didn't want to just list a bunch of formats that you can experiment with. You can go online and figure that out. I wanted to kind of provide a framework or a way of thinking about video formats. That you can kind of use systematically and feed into your strategy. Which if you listen to my colleague Hans, it could be quite applicable. So to kind of start off with. Oh, one second. Yeah, so to start out with. Our product vision is really focused about enabling everyone in your company with video at every touch point. So, excuse me. Yeah, and so with that comes a lot of complexity. And, oh sorry, just a little technical difficulty here. But nevertheless, we'll get to it. The whole point is that video is everywhere. Everywhere within the world. Within the organization that you might work at. And as a company we want to enable not just the video team to work with video. But the product team. The customer success team. What have you. And. So. So, I think we're just getting the slides working here. I will try and politely stall here. I hope you guys don't mind. Yeah. So, just a couple more seconds here. Yeah. Yeah, so when thinking about. Doing video, there's a lot of kind of things to consider, obviously. So, it's kind of a complex world in terms of how much you want to spend on video. Who you want to involve. And, yeah, how much you want to invest in it. If you need any experts involved with it. And all these kind of factors funnel into what kind of format you want to create your video with. Yeah. So, another key kind of factor to consider here when creating your video formats is the customer journey. So, whether it's awareness or the kind of advocacy phase of the customer funnel. How do you want to position that video? And what kind of format should that video be for each stage of the funnel? Now. This is all kind of leading into the fact that there's a lot of elements to take into consideration when building out different video formats for different audiences with different people. Blah, blah, blah. You get the point. The. Oh, I think we have the slides working now. Yes. So, forgive me while I proceed to the point where I'm at now. So, again. Yeah. So, now this is kind of the framework that I want to share with you. That's what I've worked with some customers on in terms of figuring out what kind of video formats work or figuring out what kind of video format you want to invest in. There's two criteria here that kind of play into this decision making. One is the viewer engagement. So, how much time do you want your audience to invest or to, yeah, to invest into this video format? Mental efforts. Will it be a super deep dive into content that's complex or is it a kind of a quick cat video with your logo on it? What kind of emotional engagement are you after? Do you want them to cry or it doesn't matter about emotions? You just want to make sure you get the point across in as much detail as possible. And then the interaction level. So, there's many ways to make video engaging and interact and be able to interact with. And based on these kind of criteria, you can start to figure out what video format is best for you. The second criteria here is the production complexity. So, there's a lot of things that go into video, which here there is, of course, the studios and gear. There's the actual team, whether it's internal or external. There's the web. So, where do you want to put it? The tools to actually make this all come together. And do you want to connect it with the event or promote it with paid ads? All these things. Actual production complexity is at play here. So, and time and resources in terms of money. These are things to think about. So, if we kind of put that into a quadrant where you can look at the, we can take an example of the bottom left-hand corner. Where you have what we call snackable or quick video formats that has low viewer engagement. So, there's not much of a commitment. It could just be a quick 15 to 30-second video and a low production complexity. It's not that difficult to make. You could spend half an hour on it. But you could blast that out on social media and get a lot of awareness for it. So, if you want to talk about a more high viewer engagement aspect with a high production complexity, then we're talking about more in-depth and comprehensive video content. Such as episodic content, webinars is a very good one. Like deep dive customer stories that actually take a long time to curate, to script, to produce with good lighting. And you expect that the audience is there with you throughout the one hour. And one hour webinar or two-day digital event, what have you. So, this is kind of a framework where you can say, maybe based on your limitations with resource or time. Then you know you're going to be in a low production complexity. And if you have an audience that is maybe not super patient, you'll go on a low viewer engagement. So, you might stay in that kind of bottom left quadrant there. The whole point here is to kind of promote that we want or we think the best, most video ambitious companies are touching all three things. Sorry, all four quadrants here. So, not just staying in the quick social media ads. But also experimenting with webinars and also getting their colleagues involved with user generated content. That's easier to make. And also... Encourages more viewer engagement. So, to get some examples onto this. If we take the kind of snackable and quick short clips as a video format that is both low viewer engagement and low production complexity. I've taken some examples from one of our great customers, Bird and Bird. Where you can see they've just created a quick video about how they've been... One of the leading companies in working with cleantech mergers and acquisition transactions. And it's a good way to get some engagement online. And make it more engaging. Get some more clicks. And some other type of web... Sorry, video formats are... Teaser videos, FAQ videos, memes, of course. Depending on what industry you're in, that could be applicable. And GIFs and animated thumbnails. As we move to the right of that quadrant, if you can picture it. Where we have high viewer engagement. Actually, the top left, sorry. The high viewer engagement and low production complexity. So, it's easy to produce. But you kind of expect more engagement from it. From your audience. Here we have a good example from Bird and Bird again. Where they've really invested in working with user generated content. So, actually getting a partner from Germany to talk a bit about what... What he's working with in their ESG department. And this is actually proven to be quite successful for Bird and Bird. Because it is easier, more cost efficient. But it gets a lot of engagement and lets the audience connect to it. Some other examples could be behind the scenes snippets. Live Q&A sessions. So, have some experts just quickly answer some questions. Webinar highlights. So, if you've already produced a really high quality webinar. To then just clip out the best highlights and share it that way. And send some customer testimonial clips. So, next. Next is the low viewer engagement and high production complexity. So, a very high end video format that doesn't require so much investment from an audience. But looks really good. And shows... Shows how high quality it is. And this is a... Could be a brand video, for example. Which you see another example I took from Bird and Bird. The about us video. Really showcasing how... That is a high end kind of thought leader. Innovating law firm. And getting all these people involved. Really high production value. And something that you can just kind of observe even from a distance. And say, okay. Bird and Bird is doing some... Doing some good stuff. And they're forward thinking. Some other video formats for this quadrant would be like product demo videos. Virtual office tours. And explainer videos. And last is the heavy duty, high viewer engagement. And high production complexity. This is another example from Bird and Bird. Is their episodic content on infrastructure developments. So, I think this video was about 40 minutes long. And there's, yeah, obviously a series tied to it. So, really deep diving into some very high quality. But in depth content. That you probably wouldn't post onto social media. But allowing your audience to really get into the details. And so, some other examples here would be webinars. Case study videos. And live product launches. As well as customer stories. So, with these kind of two criteria's. Figuring out what you want to go after. Then plugging that into the customer journey here. Will make it a lot more actionable. And figure out what kind of output. And goals you should be tracking with those different video formats. So, I hope that that gave some kind of structure. And systematic way to kind of plug in what kind of video formats. Are best for your team. Your organization. For different campaigns and initiatives. And yeah. If you have any questions. I'm sure we'll. I hope we'll have time to cover that. Thank you very much. Giving us some insights. I always think it's interesting to see how you can challenge a company. Whether being in that initial phase of getting started doing video. Or if you already feel quite mature and quite comfortable in your strategy. How in both these cases you can continue to develop. And grow with some formats. That can help assist that process. I think for me. The high engagement videos. That are also built on high complexity. Taking that type of video format. And chopping it up. And reusing the content. And also redistributing through multi-channel strategies. Is a very wholesome way of making this snackable content. Which I know that we can all enjoy on our spare times. And is probably a little bit easier to consume. But a great way to really get the value out of that high complexity content. Unfortunately we don't have any time for Q&A. As we are on the minutes wrapping up this event. But thank you to Nicholas for joining us with your insights. To all of you participants out there. Remember that there is a day tomorrow. We will run day two from 1pm until 5pm. Central European time. So remember to tune in. We will feature sessions as camera love. State of video. And how to work with a video agency. As well as using video for customer engagement. If you missed out on any of the sessions today. Don't worry. You can access them on demand. And until tomorrow. I can't wait to see you all again. Have a good day. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Bye bye. Goodbye. What's up?