Efrat Fenigson, Co-Founder at G-CMO & Co-host of “Market Shift” videocast on Marketing and Strategy. Until recently she was the CMO of Airobotics, a drone tech startup. Efrat explains how she has been using video over the years and how she believes that video will continue to be used more and more prevalently. She also shares how she is using the momentum of Podcasting to expand into Videocasting, which offers the viewer an additional dimension compared to an audio-only experience.