Brian Fanzo: Marketing predictions for 2017
Brian Fanzo, aka iSocialFanz, is predicting what will be the important trends for marketers in 2017.
Video and mobile. It's about getting ready with those elements in order to master VR, MR and AR which will be important going forward.
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I have had videos with consolidated Money erre Ober maggitg an Adobe Robs equivalent is the average Resort project has been Cap yourselves for leading the channel to make people read it is interesting because it was the only earth homeless business did a great damage to YouTube,ательно video. But now organization has even stopped servicing the world, cords were frustrated by creฉeeeens,birds 알 JOYFOUND A NEW spoon sufficientchnet everybody's doing video. So I won't be surprised over the next couple years. We see more video in more creative ways. I think the White House is one of my favorite examples, because it's just someone that you would have never thought used Facebook Live. And I think you're seeing sports teams do it and things. So I think video would be one. I do think Pokemon Go proved a concept that even beyond the augmented reality of Pokemon Go, it's the need to connect with people that are similar to us. And if it's the technology, we want the technology to enable that. We don't want the technology to force us to be home. And that's why we went mobile phones. That's why we like to work from home, take the train in from where you want to work, and have these aspects. So I think that is going to continue to grow. I think we're going to have to focus a lot more on mobile consumption. For brands, I always ask them, do you know how many people that are sharing your content on Twitter are mobile users? And they mostly say no. And I can tell you, 77% of my audience engages me on a mobile phone. So when I post a link, I actually post a mobile link a lot of times, because I know of a majority of my audience. So I think understanding mobile and video, I think those are both going to be our gateways into the other pieces.