Andy Crestodina on the video for CRO

Andy Crestodina of Orbit Media Studios shares the reason one should use video on ones website.
"Text is for search engines -- video is for humans."

00:41

00:01

If you want to improve the conversion rate on any

page on your website at a video, that's what

videos for. That's a video does. Video is

the ultimate. It's the upgraded. You can't beat

it except in life except in person. It can

be there in person to make a video because it

has tone of voice. It has body language.

00:21

It builds trust in ways that text never can.

Text is so weak. Video is so compelling,

it's cynical to say it. And that's not exactly

true, but way jokingly say textures for search engines