One of our best performing pieces of content of all time on
Zenda came about because one of our writers was looking for a
statistic to back up this commonly held belief that if you have
a great customer experience or a customer service experience,
that you're more likely to buy more from that company.
And if you have a bad customer service experience,
you're less likely and you're probably not
going to do business with them anymore.
So my writer went online and was looking for a
statistic to back that up and he couldn't find any.
There was nothing.
So he was like, this is a great area for us.
So we worked with a third party company,
we fielded a survey and we came up with a statistic to support that.
62% of people who have a good customer service experience,
even five years later,
are continuing to do business with that company and seeking it out.
And so because there was no other data out there,
there were no hard numbers to support that claim,
we came in,
offered a hard number and still three and a half years later,
we get an inbound link to that.
And we get press hits.
And we get press hits around that data or that,
that research every week.
