So, can you try to elaborate a little bit on that?
I think that's amazing.
I think what's interesting is that when you look at marketing, and I have a lot of friends
in marketing, and they're always looking to come up with great stories to sell a product.
So for example, McDonald's, they make a hamburger, it's a nice one.
And then they try to come up with a great story so that everyone wants to eat it.
And they spend a lot of money in marketing this product, which is not the best product
of course in the world.
What we do is very different because we think what is the best story you can make?
What's the story worth investing my time in?
For me as a person, I think it's very important.
I want to be doing work which makes me proud.
And we did it.
And what we find out is that if you drive 100% electric, you charge your cars with dark
green electricity, you recruit your drivers among elderly people because they have a hard
time finding a job.
It's not only very cool to do, it's really rewarding, but it's also a very good story.
The funny thing is we do probably the least marketing of everyone in this room.
I think our company does less marketing than some of the people themselves in this room.
But we're really successful because the story is there and all our employees are telling
about it and we're growing very fast and drive for all the top companies in Amsterdam.
And also this hotel is also a client from us.
And they do it because we have a good story.
Okay, so I get that it's about the good story.
But what if you're a company standing out there and you're maybe in doubt what good
story you should be saying or maybe you don't drive electric from day one.
What is a good advice for some of these people out there to find that story or to find those
stories that they can tell to the world?
I think for everyone, I think what's important is to look behind the story.
The past is really worthwhile chasing.
What goes are really good.
So if you have a company in a total different lens, what would be the greatest thing to
do with this company?
For people, for society, for your workers, for everyone.
If you have this point on the horizon, then try to look how can we come there.
Try to find a way how to make money with it because you have to sustain in current day
business system.
And then you have a great story and what we will see it takes time and the first year
will be very hard work.
The second year, it will still be very hard work.
But in the end, you will be rewarded because the companies that add most value to society
are the companies with the most happy employees, are the companies that have least worries
about the future and also have a very easy time doing their marketing because they are
the marketing themselves.
